The Kim Kardashian Principle

In the instant New York Times, Wall Street Journal and Washington Post bestseller, Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases. In the space of five years, Jeetendr Sehdev has shaken up the world of entertainment by revealing how social media stars generate more obsession than the Hollywood A-list. What can he teach us about making our own ideas, products, and services break through? Sehdev shows why successful images today–the most famous being Kim Kardashian–are not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity that traditional marketing tactics just can’t touch. From YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk, The Kim Kardashian Principle reveals the people, products, and brands that do it best. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. The Kim Kardashian Principle is a fresh, provocative, and eye-opening guide to understanding why only the boldest and baddest ideas will survive–and how to make sure yours is one of them.

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.

Canadian health and fitness expert James Fell shares his no-holds-barred approach to losing weight and staying in shape--based on science, straight talk and a healthy dose of humour. Remember the story of the tortoise and the hare? The tortoise--slow and steady--won the race, right? So why, when it comes to weight loss and fitness, does everyone want to be the hare, speeding toward the finish line in a desperate attempt to drop pounds in record time? In Lose It Right, fitness consultant and writer James Fell offers the cold, hard truth about what you really need to do to lose weight and get fit. In his trademark irreverent style, Fell offers a slow, steady and science-based approach to improving health that will motivate and inspire readers. He explains the critical role of exercise in adopting healthy eating behaviours, and provides a step-by-step road map for integrating exercise and making dietary changes. Through the Virtuous Cycle, a leveled eating and exercise program, Fell shows you how to gradually transform your health, the way your body performs, and the way you look. With its big-picture approach to lifestyle planning, and its insistence that there are no quick fixes or miracle cures, Lose It Right will appeal to readers who suspect the tortoise was right: slow and steady really does win the race.

#1 NEW YORK TIMES BESTSELLER • A bold work from the author of The Black Swan that challenges many of our long-held beliefs about risk and reward, politics and religion, finance and personal responsibility In his most provocative and practical book yet, one of the foremost thinkers of our time redefines what it means to understand the world, succeed in a profession, contribute to a fair and just society, detect nonsense, and influence others. Citing examples ranging from Hammurabi to Seneca, Antaeus the Giant to Donald Trump, Nassim Nicholas Taleb shows how the willingness to accept one’s own risks is an essential attribute of heroes, saints, and flourishing people in all walks of life. As always both accessible and iconoclastic, Taleb challenges long-held beliefs about the values of those who spearhead military interventions, make financial investments, and propagate religious faiths. Among his insights: • For social justice, focus on symmetry and risk sharing. You cannot make profits and transfer the risks to others, as bankers and large corporations do. You cannot get rich without owning your own risk and paying for your own losses. Forcing skin in the game corrects this asymmetry better than thousands of laws and regulations. • Ethical rules aren’t universal. You’re part of a group larger than you, but it’s still smaller than humanity in general. • Minorities, not majorities, run the world. The world is not run by consensus but by stubborn minorities imposing their tastes and ethics on others. • You can be an intellectual yet still be an idiot. “Educated philistines” have been wrong on everything from Stalinism to Iraq to low-carb diets. • Beware of complicated solutions (that someone was paid to find). A simple barbell can build muscle better than expensive new machines. • True religion is commitment, not just faith. How much you believe in something is manifested only by what you’re willing to risk for it. The phrase “skin in the game” is one we have often heard but rarely stopped to truly dissect. It is the backbone of risk management, but it’s also an astonishingly rich worldview that, as Taleb shows in this book, applies to all aspects of our lives. As Taleb says, “The symmetry of skin in the game is a simple rule that’s necessary for fairness and justice, and the ultimate BS-buster,” and “Never trust anyone who doesn’t have skin in the game. Without it, fools and crooks will benefit, and their mistakes will never come back to haunt them.”

A brilliant combination of poetry and visual artwork by Matthea Harvey, whose vision is "nothing short of blazingly original" (Time Out New York) She didn't even know she had a name until one day she heard the human explaining to another one, "Oh that's just the backyard mermaid." "Backyard Mermaid," she murmured, as if in prayer. On days when there's no sprinkler to comb through her curls, no rain pouring in glorious torrents from the gutters, no dew in the grass for her to nuzzle with her nose, not even a mud puddle in the kiddie pool, she wonders how much longer she can bear this life. The front yard thud of the newspaper every morning. Singing songs to the unresponsive push mower in the garage. Wriggling under fence after fence to reach the house four down which has an aquarium in the back window. She wants to get lost in that sad glowing square of blue. Don't you? —from "The Backyard Mermaid" Prose poems introduce deeply untraditional mermaids alongside mer-tool silhouettes. A text by Ray Bradbury is erased into a melancholy meeting with a Martian. The Michelin Man is possessed by William Shakespeare. Antonio Meucci's invention of the telephone is chronicled next to embroidered images of his real and imagined patents. If the Tabloids Are True What Are You? combines Matthea Harvey's award-winning poetry with her fascinating visual artwork into a true hybrid book, an amazing and beautiful work by one of our most ingenious creative artists.

After Fame is a discursive rendering of the Roman epigrammatist Martial's Book I. Its 118 poems, on themes such as work, friendship and public life, are modelled after the source material through a variety of 'treatments' - most notably machine translation (for which Latin still presents near-insurmountable difficulties), employing the results as scaffolding for poems that quickly improvise their way clear of their originals. As it progresses, the book is increasingly interrupted by reflections on authorship, technology, cultural complicity and the privileged, mediating role of the poet: all fixations of Martial's work that still resonate today. Pitched between translation and new writing, After Fame challenges the integrity of both categories, dramatising the obscurity of its source, refraining from easy equivalences, while insisting on its contemporary relevance.

The art of self-marketing has never been more important. Best-selling author Rainer Zitelmann shows how 12 of the most successful self-promoters of all time achieved their extraordinary fame. The celebrities featured come from a variety of backgrounds from politics to sport, fashion, show business and science. Each has their own technique and their own lessons to offer - essential reading for anyone wanting to create their own successful personal brand. "Skillfully combines meticulous analysis with entertaining mini-biographies and practical insights with gossip... Even those who don't want to be on the biggest stage will want to read about how others have done it." OK! Magazine (Germany) "The book portrays twelve completely different celebrities who have more in common with each other than they would probably have ever thought themselves. These illustrious figures serve as models and examples for anyone who wants to learn the tricks of the marketing trade - to get ahead professionally and privately, to build a brand and engage with people on the internet and elsewhere." GRAZIA "If you want to build a brand, this is your bible." ERFOLG Magazine

A call to action from Jane Fonda, one of the most inspiring activists of our time, urging us to wake up to the looming disaster of climate change and equipping us with the tools we need to join her in protest In 2019, daunted by the looming disaster of climate change and inspired by Greta Thunberg, Naomi Klein, and student climate strikers, Jane Fonda asked herself one question: What can I do? Jane Fonda, one of the most influential activists of our time, moved to Washington, D.C., and has since led thousands of people in demonstrations on Capitol Hill. In launching Fire Drill Fridays, Fonda teamed up with Greenpeace, leading climate scientists, and community organizers not only to understand what’s at stake, but to equip all of us with the education and tools we need to join her in protest. What Can I Do? isn’t a wish list—it’s a to-do list. So many of us recognize the urgency in stemming the tide of climate change but aren’t sure where to start. Our window of opportunity to act is quickly closing. And it isn’t only Earth’s life-support systems that are unraveling, so too is our social fabric. This is going to take an all-out war on drilling, fracking, deregulation, racism, misogyny, colonialism, and despair—all at the same time. The problems we face now require every one of us to join the fight for not only our immediate future, but for the future of generations to come. 100% of the author's net proceeds from What Can I Do? have gone to Greenpeace