The Linkedin Code

Lays out a complete guide to your Linkedin presence starting with secrets to enhance your profile and continuing through to the best ways to meed the decision makers in your market-- for everyone looking for an extra edge in business.

Receiving a diagnosis of multiple sclerosis (MS), Alzheimer’s disease, Parkinson’s disease, or some other brain-related illness is devastating. It feels like life, as you know it, is over, and you are powerless to do anything about it. Your future may seem like nothing but a long black tunnel of decreasing cognitive function, declining mobility, depression, and premature death. Even your physician may share this gloomy view. The good news is, you have more control over your brain health than you think! With the exception of cancer, many brain illnesses can be reversed through a combination of diet, exercise, supplements, proper sleep, avoiding and removing toxins from the body, and taking an epigenetic (turning good genes on and not-so-good genes off) approach to your healing. Several “jump start” techniques, including oxygen therapy, microbiota therapy (Gut Flora Transplant or GFT), photobiomodulation therapy (PMT), venous angioplasty, and even cannabis can enhance your recovery in as little as a few weeks. Never before have we had so many safe approaches with little or no side effects. Best of all, these treatments are now available on almost every continent, including Europe, Asia, Australia, and North America. It is time we let go of our paternalistic concept that “doctor knows best.” This book describes all the above treatments and more, providing a roadmap to enhance your brain recovery. You may not feel like it right now, but you can win the brain game, and this book can show you how!

My LinkedIn® Step-by-step instructions with callouts to photos that show you exactly what to do Help when you run into problems or limitations with LinkedIn Tips and Notes to help you take full advantage of LinkedIn Full-color, step-by-step tasks walk you through making the most of LinkedIn! Learn how to: • Leverage the vast LinkedIn network, with hundreds of millions of members worldwide • Create your LinkedIn account, explore the LinkedIn site, and get started fast • Define your goals and create a profile that helps you achieve them • Enhance your profile with multimedia content including images, audio, video, and documents • Connect with people you know—and people you need to know • Make the most of LinkedIn Messages, InMailTM, and Introductions • Systematically build your professional brand • Find new jobs, consulting opportunities, and clients • Optimize and streamline the way you manage contacts • Request, provide, manage, and revise professional recommendations • Use endorsements to demonstrate your expertise • Customize your LinkedIn home page to view the content that’s most relevant to you • Use LinkedIn Groups for networking, research, and marketing • Extend the power of LinkedIn with external tools • Access LinkedIn from mobile devices • Use LinkedIn to recruit the world’s best talent • Decide whether to upgrade to a LinkedIn premium account • Promote your firm with an outstanding LinkedIn Company Page • Drive maximum value from LinkedIn Ads and Sponsored Updates

Give your LinkedIn profile the makeover it deserves—and get the attention you deserve Look at your profile: you know it could be a little better. Too many LinkedIn users are just posting a basic resume and hoping for the offers to come flooding in, missing out on the incredible opportunity the platform offers to properly showcase their talents, products, and services to 610 million professionals in over 200 countries. LinkedIn is way more than a resume tool—to display your professional past and present—it’s also your career future and personal brand. Used to its fullest extent, it helps you demonstrate the unique value and culture you provide, the skills and aspirations that make you different, to get the outcomes you truly want. But how’s it done? Profile branding expert Donna Serdula pioneered the concept of LinkedIn Profile Optimization and through her Website, LinkedIn-Makever.com, has helped over 5000 professionals use LinkedIn to achieve increased success. In this guide she applies that experience to help you use all of LinkedIn’s capabilities to meet your goals, whether they be job search, reputation management, or sales—including how to: Create a memorable, successful profile Optimize personal keywords Showcase your experience, accomplishments, and unique value Use LinkedIn features to grow your network and more You never get a second chance to make a first impression—and people are Googling you right now: Get a fresh online look and get results!

DO NOT READ THIS BOOK UNLESS YOU WANT TO BECOME A WORLD-CLASS HEADHUNTER If you want to make significant improvements in your recruitment results and become a member of the top, world headhunters, follow this unorthodox LinkedIn recruitment guide. So-called 'social recruitment' is an inevitable trend in today's recruitment business, and LinkedIn is simply the main part of it. This book reveals many shortcuts and tricks everybody was afraid to unleash, including: How to uncover any full LinkedIn profile view without upgrading to premium How to override the limit of LinkedIn invitations How to search through LinkedIn groups you cannot join How to use search engines to scan LinkedIn for candidates How to automate candidate sourcing How to track the steps of your competition on LinkedIn No matter if you are a recruiter, headhunter, HR personnel, entrepreneur or startupreneur, this book will help you to: Dramatically increase the efficiency of your recruitment activities Skyrocket the volume of reachable candidates Significantly cut costs of hiring new employees ""People as Merchandise, with its no-nonsense pragmatic approach, is an indispensable tool for today's recruitment professionals and entrepreneurs."" -- Barbara Corcoran, founder of The Corcoran Group, author, and investor on ABC's "Shark Tank" ""Josef's book excels where others fail. I highly recommend it to any HR and staffing professional."" -- Horst Gallo, Director HR at IBM ""People as Merchadise is not another vague guide, rather a piece of art among recruitment manuals. Definitely a no-brainer for all recruiters."" -- Jeanne E. Branthover, Managing Director at Boyden and the World's Most Influential Headhunter by BusinessWeek Learn more at: www.PeopleAsMerchandise.com

Develop your business or career with the pre-eminent professional network Most people who are new to LinkedIn don't intuitively recognize the potential of the site when it comes to promoting a business, finding a job/project (or being found for one), or raising money for a business venture. The Complete Idiot's Guide® to LinkedIn goes beyond the usual "how to set up and account" and "create a profile" to help readers become LinkedIn super-users and get the most out of the website based on their individual goals. The book provides new users with clear and detailed guidance on: • Filling out the various parts of the LinkedIn profile, customizing it to meet specific professional goals • The right and wrongs ways of doing things on LinkedIn-especially helpful to those used to Facebook • Finding the right people, making the right introductions, and growing and managing networks • Finding and communicating with LinkedIn Groups to help achieve individual business goals • Specific suggestions for using LinkedIn to find a job, market a business, raise capital, and increase sales

From the author of Die Empty and The Accidental Creative, a new framework for understanding what motivates us and why. What drives us to unleash our best work? And how do we tap into that drive to get superior results with our managers, coworkers, and direct reports? As Todd Henry reveals in this illuminating book, drawing on decades of research and interviews with over 100,000 people, the answer is not one size fits all: some people are energized by a race against the clock, while others put in extra effort only when they feel part of a team. For still others, nothing is as motivating as the possibility of public recognition. Henry shows, in fact, that there are twenty-seven "motivational themes”, each with its own unique DNA. For instance: · Those driven to Achieve Potential strive to build an ideal future, even when others may not see as far ahead. · Those needing to Overcome must conquer whatever obstacles come their way, no matter how difficult or time-consuming. · Those who strive to Comprehend and Express are obsessed with mastering new skills and showing off what they know--which is often a lot. · Those who want to Make It Right thrive when systems are running smoothly and usually know the "proper way" to do things. The Motivation Code teaches us to decode our Core Motivation so that we can have conversations, make decisions, and even choose career paths that lead us to experience engagement and fulfillment. Once we know how to activate our inner drivers, we can transform the work we do into work we love.

'LinkedIn for me and my career or business' is ideal for people wanting to: • work from home more often • work close to home if possible • negotiate a pay increase • attract aligned and meaningful work • attract aligned career and business opportunities • build their online brand and reputation • appear in Google search results • understand how they can use LinkedIn effectively • clarify their values, strengths and context • effectively engage online • curate and create relevant content • source the right leads, sales and results • ethically achieve your values, purpose, goals and outcomes • create and maintain a network of opportunities and referrals • make the right choices for you Now is the time to find out how to update your LinkedIn Profile or LinkedIn Page and achieve your career or business goals. Setup, Shine, Surprise Methodology Setup Steps 1. Backup Your Profile and Collect your Statistics 2. Change your Settings 3. Complete your LinkedIn Profile Shine Steps 4. Engage 5. Curate and/or Create 6. Collaborate Surprise Steps 7. Review 8. Revise 9. Implement new features It includes information for: • students, job seekers, career changers, semi-retirees • freelancers, gigsters, entrepreneurs and business owners • tradespeople and specialist practitioners • advisors, consultants and thought leaders • community groups and professional associations • not-for-profit collectives, groups and enterprizes • schools, colleges and universities • career specialists and social media professionals Reviews ‘If you are ready to get serious about LinkedIn this book is your step by step guide. Sue has given so many expert tips to ensure you are set up for success. Whether it’s reviewing your existing LinkedIn Profile set up or looking for guidance to get started this book is for you. Sue has done a brilliant job in not just explaining what to do, but why you should do it.’ Michelle J Raymond LinkedIn B2B Trainer, Australia ‘Complete, to-the-point, extremely pragmatic and packed with valuable insights to boost your career. Whether you are actively searching or just a latent job seeker, this is a MUST read.’ Richard van der Blom, Netherlands ‘Extremely comprehensive. Congratulations on your dedication to writing this, and pouring your knowledge into it. I hope people will read it and TAKE ACTION.’ Mark Stonham, UK Book Details ISBN: 978-0-6484775-0-1 RRP $34.99 Pages: 238 Paperback by 120 Ways Publishing eBook and PDF also available https://120wayspublishing.com Sue Ellson BBus MPC CDAA ASA WV SPN is an Author, Educator, Career Development Practitioner, Consultant, Founder, Gigster, Trainer and Poet. She joined LinkedIn in 2003 and has been an Independent LinkedIn Specialist since 2008. She is the author of ‘120 Ways To Achieve Your Purpose With LinkedIn,’ ‘120 Ways To Attract The Right Career Or Business,’ ‘120 Ways To Market Your Business Hyper Locally’ and ‘Gigsters – Any Age Or Ability Employees, Experts And Entrepreneurs,’ a Finalist in the Australian Career Book Award. More details and a media kit online at https://sueellson.com