The Long Southern Strategy

In The Long Southern Strategy, Angie Maxwell and Todd Shields trace the consequences of the GOP's decision to court white voters in the South. Over time, Republicans adopted racially coded, anti-feminist, and evangelical Christian rhetoric and policies, making its platform more southern and more partisan, and the remodel paid off. This strategy has helped the party reach new voters and secure electoral victories, up to and including the 2016 election. Now,in any Republican primary, the most southern-presenting candidate wins, regardless of whether that identity is real or performed. Using an original and wide-ranging data set of voter opinions, Maxwell and Shields examine what southerners believe and show how Republicans such as Donald Trump stoke support inthe South and among southern-identified voters across the nation.

By the 1920s, the sectional reconciliation that had seemed achievable after Reconstruction was foundering, and the South was increasingly perceived and portrayed as impoverished, uneducated, and backward. In this interdisciplinary study, Angie Maxwell examines and connects three key twentieth-century moments in which the South was exposed to intense public criticism, identifying in white southerners' responses a pattern of defensiveness that shaped the region's political and cultural conservatism. Maxwell exposes the way the perception of regional inferiority confronted all types of southerners, focusing on the 1925 Scopes trial in Dayton, Tennessee, and the birth of the anti-evolution movement; the publication of I'll Take My Stand and the turn to New Criticism by the Southern Agrarians; and Virginia's campaign of Massive Resistance and Interposition in response to the Brown v. Board of Education decision. Tracing the effects of media scrutiny and the ridicule that characterized national discourse in each of these cases, Maxwell reveals the reactionary responses that linked modern southern whiteness with anti-elitism, states' rights, fundamentalism, and majoritarianism.

One of the most important and controversial books in modern American politics, The Emerging Republican Majority (1969) explained how Richard Nixon won the White House in 1968—and why the Republicans would go on to dominate presidential politics for the next quarter century. Rightly or wrongly, the book has widely been seen as a blueprint for how Republicans, using the so-called Southern Strategy, could build a durable winning coalition in presidential elections. Certainly, Nixon's election marked the end of a "New Deal Democratic hegemony" and the beginning of a conservative realignment encompassing historically Democratic voters from the South and the Florida-to-California "Sun Belt," in the book’s enduring coinage. In accounting for that shift, Kevin Phillips showed how two decades and more of social and political changes had created enormous opportunities for a resurgent conservative Republican Party. For this new edition, Phillips has written a preface describing his view of the book, its reception, and how its analysis was borne out in subsequent elections. A work whose legacy and influence are still fiercely debated, The Emerging Republican Majority is essential reading for anyone interested in American politics or history.

The transformation of Southern politics over the past fifty years has been one of the most significant developments in American political life. The emergence of formidable Republican strength in the previously solid Democratic South has generated a novel and highly competitive national battle for control of Congress. Tracing the slow and difficult rise of Republicans in the South over five decades, Earl and Merle Black tell the remarkable story of political upheaval. The Rise of Southern Republicans provides a compelling account of growing competitiveness in Southern party politics and elections. Through extraordinary research and analysis, the authors track Southern voters' shifting economic, cultural, and religious loyalties, black/white conflicts and interests during and after federal civil rights intervention, and the struggles and adaptations of congressional candidates and officials. A newly competitive South, the authors argue, means a newly competitive and revitalized America. The story of how the South became a two-party region is ultimately the story of two-party politics in America at the end of the twentieth century. Earl and Merle Black have written a bible for anyone who wants to understand regional and national congressional politics over the past half-century. Because the South is now at the epicenter of Republican and Democratic strategies to control Congress, The Rise of Southern Republicans is essential to understanding the dynamics of current American politics. Table of Contents: 1. The Southern Transformation 2. Confronting the Democratic Juggernaut 3. The Promising Peripheral South 4. The Impenetrable Deep South 5. The Democratic Smother 6. The Democratic Domination 7. Reagan's Realignment of White Southerners 8. A New Party System in the South 9. The Peripheral South Breakthrough 10. The Deep South Challenge 11. The Republican Surge 12. Competitive South, Competitive America Notes Index Reviews of this book: These two leading scholars of Southern politics present a rigorous investigation of how voting in the peripheral South (Florida, Arkansas, Texas, North Carolina, Virginia, and Tennessee) and the Deep South (Georgia, Louisiana, Mississippi, Alabama, and South Carolina) was realigned since Ronald Reagan was first elected president in 1980. --Karl Helicher, Library Journal With publication of their latest book, The Rise of Southern Republicans the Blacks, both 60, have produced a trilogy that traces an almost geologic-style evolution in the South's political landscape. They've analyzed the whys and what-fors of a region, that in the past 50 years, has gone from impenetrably Democratic to competitively Republican. Their overarching conclusion: the two-party warfare that defines the South defines the nation...The Blacks' work--a mix of political wonkery and historical perspective, cut with the deliciously illuminating anecdote--is read by academics in various disciplines and political junkies of all stripes. The books are valued for their coolly dissecting insights...Because their writing swells beyond the data-crunching lab work of most political scientists--though new readers beware: The books are littered with scary-looking charts and graphs--it travels beyond academia. Party strategists are steeped in the work. "The Blacks wrote the book on how academic political science can illuminate practical politics," says Republican pollster Whit Ayers. --Drew Jubera, Atlanta Journal-Constitution The South's political identity has been transformed in the last half-century from a region of Democratic hegemony to a region of Republican majority. Earl and Merle Black...sedulously examine this remarkable change...This is a work of serious scholarship that lacks any hint of a partisan purpose. Committed readers will increase their understanding of both Southern and national politics. The Blacks' effort may well be the definitive statement on Southern politics over the 20th century. --Publishers Weekly Not since 1872, Earl Black and Merle Black point out in their third book on Southern politics, had the Republicans constructed majorities from both the North and the South in both houses, and it was the national character of their victory that made the 1994 election such a landmark...In The Rise of Southern Republicans, the Black brothers chronicle the party's history from the 1930s to the present, election by election. They illuminate the economic, racial and political dynamics that gradually moved the South toward the Republican Party, while also warning that the Republicans do not by any means own the region in the way the Democrats once did. --Kevin Sack, New York Times Book Review In The Rise of Southern Republicans brothers Earl and Merle Black explain the partisan realignment that has brought the South into the national political mainstream. The Blacks...focus most of their attention on the congressional arena, where voting patterns reflect long-term partisan loyalty more closely than at the presidential level...[T]he story the authors of The Rise of Southern Republicans tell is a fascinating one, with implications for American politics that are both profound and uncertain. --David Lowe, Weekly Standard The rise of southern Republicans is one of the most consequential stories in modern American politics. For political reporters of a certain generation...the Democratic dominance of Southern congressional politics is barely understood. The Black brothers make it all very clear. --Major Garrett, Washington Monthly This superb analysis of Southern politics by Earl Black...and his brother Merle Black...not only tracks the recent rise of Republicans in the South but explains why party realignment along ideological lines was so long in coming to that region...The Rise of Southern Republicans is already being rightly hailed as a political science classic. Its strength is the thorough and systematic manner in which it examines the changing ways a wide variety of factors have affected Southern voting patterns over the past four decades. The data and the rigor of the analysis are truly impressive. --James D. Fairbanks, Houston Chronicle This extraordinary book by the country's two leading scholarly experts on the politics of the American South could accurately have been titled "Everything you wanted to know about Southern politics, as well as everything you could ever imagine asking about it"...Their knowledge of the intricacies of particular congressional districts across the region is amazing, and their analysis of the larger partisan trends in the region makes this the most important book on Southern politics. --Stephen J. Farnsworth, Richmond Times-Dispatch The Black brothers have done it again. The Rise of Southern Republicans is without question the most important book ever written on the role of the South in Congress and the partisan consequences for our national legislature. Far and away the most comprehensive updating of the V.O. Key classic Southern Politics. This is a major work by extremely talented scholars. --Charles S. Bullock, University of Georgia The dramatic rise of the Republican Party in the South is the single most important factor in the transformation of American politics since the 1960s. Earl and Merle Black have described this process in a book that is witty, always filled with insight, and readable to the last page. The Rise of Southern Republicans is indispensable reading for anyone interested in American politics - past, present or future. --Dan T. Carter, author of The Politics of Rage: George Wallace, the Origins of the New Conservatism, and the Transformation of American Politics This marvelous book captures - with authority and readability - the big story of post-New Deal party politics in the United States. It is a surefire classic of political science and politics. --Richard F. Fenno, Jr., author of Congress at the Grassroots: Representational Change in the South, 1970-1998

Originally published in hardcover in 2011.

If there was a city most likely to host the assassination of John F. Kennedy, Dallas was it. Kennedy himself recognized Dallas's special and extreme nature, saying to Jackie in Fort Worth on the morning of November 22, "We're heading into nut country today." Edward H. Miller makes the persuasive case in this lucid and insightful book that the ultraconservative faction of today's Republican Party is a product specifically of the political climate of Dallas in the 1950s and early 1960s, which was marked by apocalyptic language, conspiracy theories, and absolutist thought and rhetoric. Miller shows not only that the influential ultraconservative figures in Dallas fomented religious and racial extremism but that the arc of politics bent ever rightward, as otherwise moderate local Republicans were pressured to move away from the center. This faction promoted the creation of the national Republican Party's "Southern Strategy," which reversed the party's historical position on civil rights. This strategy, often credited to Richard Nixon and Barry Goldwater in the wake of the crises of the 1960s, has its origins instead in the racial and religious beliefs of extremists in this volatile time and place. Dallas is the root of it all.

Traces how the Republican Party in the South after Reconstruction transformed from a biracial organization to a mostly all-white one.

Party identification is often considered the most important concept in modern electoral research-yet Americans' party ties have eroded. Today, independents comprise the largest portion of voters, outnumbering either Democrats or Republicans. This provocative book sheds new light on the dealignment trend with the emergence of an independent voter Dalton is calling the Apartisan American. Utilizing 60 years of electoral surveys, Dalton's friendly and concise narrative shows students just who these apartisans are and how they're introducing new volatility into electoral politics, changing the calculus of electoral decision making, and altering the behavior of political parties. Dalton also shows the same dealignment trend happening in other established democracies. Understanding these apartisans is key to understanding the 2012 election as well as party and electoral politics into the future.