The Mac Is Not A Typewriter

Simple yet indispensable typographic advice is offered by a leading graphic design and typography expert. This edition has 20 new pages including a fonts chapter updated to reflect current typography and software/hardware standards.

Think of this as the typography equivalent of Strunk and White's The Elements of Style. This little book not only defines the principles governing type but explains the logic behind them so readers can understand and see what looks best and why.

Simple yet indispensable typographic advice is offered by a leading graphic design and typography expert. This edition has 20 new pages including a fonts chapter updated to reflect current typography and software/hardware standards.

A style manual for creating professional-level type on your personal computer.

The Design Manual by David Whitbread is an indispensable and comprehensive reference for traditional and digital publishing. From beginners to professional graphic designers, desktop publishers and graphic design students, The Design Manual provides essential information on conceptual approaches, planning and project development techniques for print, web and multimedia production. Design tasks are divided into sections on publication, corporate identity, on-screen and advertising design. There is discussion of specific skills such as branding and logo design; stationery, catalogue, annual report and newsletter production; websites; storyboarding and animation techniques; and more. The production section discusses layout and typography for print and screen, colour and colour systems, printing and finishing processes. With numerous checklists and practical tips throughout the text, The Design Manual has become a standard reference for anyone involved in or interested in design.

What makes Windows refugees decide to get a Mac? Enthusiastic friends? The Apple Stores? Great-looking laptops? A "halo effect" from the popularity of iPhones and iPads? The absence of viruses and spyware? The freedom to run Windows on a Mac? In any case, there’s never been a better time to switch to OS X—and there’s never been a better, more authoritative book to help you do it. The important stuff you need to know: Transfer your stuff. Moving files from a PC to a Mac by cable, network, or disk is the easy part. But how do you extract your email, address book, calendar, Web bookmarks, buddy list, desktop pictures, and MP3 files? Now you’ll know. Recreate your software suite. Many of the PC programs you’ve been using are Windows-only. Discover the Mac equivalents and learn how to move data to them. Learn Yosemite. Apple’s latest operating system is faster, smarter, and more in tune with iPads and iPhones. If Yosemite has it, this book covers it. Get the expert view. Learn from Missing Manuals creator David Pogue—author of OS X Yosemite: The Missing Manual, the #1 bestselling Mac book on earth.

Long-awaited update to best-selling classic covers all that's new (and old) in the world of type!