The Making Of A Market Guru

Ken Fisher is founder and CEO of Fisher Investments, an independent money management firm managing over $35 billion (as of Dec. 31/09) for individuals and institutions. And, Fisher has written the monthly "Portfolio Strategy" column for Forbes magazine for the last twenty-five years—since 1984—making him, so far, the fourth longest-running columnist in the magazine’s history. During this time, he’s seen everything from the stock market crash of 1987 and the great bull markets of the 1980s and 1990s to the Tech bubble of 2000 and the global market meltdown of 2008. Now, with The Making of a Market Guru, you’ll gain an insightful look at Fisher’s prolific career over the years and discover the high-profile market calls he’s made so far in these monthly columns. At times engaging and timely, at others revealing and informative, this book is a sweeping look at a recent and eventful slice of stock market history. You’ll read about what’s changed, but you’ll be more amazed by what hasn’t. And you’ll see investing wisdom that still applies, now and for the foreseeable future, from a quarter-century of Fisher’s concise and witty market wisdom. Preceding Fisher’s columns for each year are a few pages of commentary—putting them in historic context, pointing out areas that are still salient, and others where Fisher’s perspective has changed over the years—highlighting key points that deserve extra attention. Chapter by chapter, this book offers practical investment advice from a leading market voice, while: Looking at Fisher’s market analysis over the years and providing an industry insider’s view of major, and not-so-major, market events Examining how Fisher called three of the last four bear markets Showing that what many commonly think impacts markets doesn’t—and some very surprising things that do impact markets that few are aware of. And much more The more things change, the more they stay the same—at least when it comes to investing. And seeing history through the eyes of a market guru can help improve your overall investment endeavors today. If you take the time to read this unique, historic compilation, you’ll be taking your first steps to understanding how to become your own market guru.

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Indispensable summaries of the best marketing books of our time Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader. Now Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that include one all-new, previously unpublished summary. Here is just about everything you ever wanted to know about marketing. The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals and students. Who are the gurus? They include: • Guy Kawasaki on How to Drive Your Competition Crazy • Geoffrey Moore on marketing high technology, in Crossing the Chasm. • Jack Trout on how companies can help their products stand above the crowd, in Differentiate or Die. • Regis McKenna on the changing role of the customer, in the classic Relationship Marketing. • Philip Kotler on the concept of Lateral Marketing, which helps companies avoid the trap of market fragmentation. • Seth Godin on how to create a Purple Cow that will take off through word of mouth. • Lisa Johnson and Andrea Learned on marketing to women in Don’t Think Pink. The collective wisdom contained in The Marketing Guru can help any marketer on his or her journey to becoming a marketing guru. www.summary.com

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A time-tested guide to stock trading Published every year since 1968, the Stock Trader's Almanac is a practical investment tool with a wealth of information organized in calendar format. Everyone from well-known money managers to savvy traders and investors relies upon this annual resource for its in-depth analyses and insights. The Stock Trader's Almanac 2011 contains essential historical price information on the stock market, provides monthly and daily reminders, and highlights seasonal trading opportunities and dangers. Alerts you to little-known market patterns and tendencies to help forecast market trends with accuracy and confidence An indispensable annual resource, trusted for over 40 years by traders and investors The data in the Almanac is some of the cleanest in the business For its wealth of information and the authority of its sources, the Stock Trader's Almanac stands alone as the guide to intelligent investing.

Today's investor is faced with a myriad of investment options and strategies. Whether you are seeking someone to manage your money or are a self-directed investor deciding to tackle the market on your own, the options can be overwhelming. In an easy-to-read and simple format, this book will dissect the strategies of some of Wall Street's most successful investment gurus and teach readers how to weed through the all of the choices to find a strategy that works for them. The model portfolio system that author John Reese developed turns each strategy into an actionable system, addressing many of the common mistakes that doom individual investors to market underperformance. This book will focus on the principles behind the author's multi-guru approach, showing how investors can combine the proven strategies of these legendary "gurus" into a disciplined investing system that has significantly outperformed the market. Gurus covered in the book are: Benjamin Graham; John Neff; David Dreman; Warren Buffett; Peter Lynch; Ken Fisher; Martin Zweig; James O'Shaughnessy; Joel Greenblatt; and Joseph Piotroski.

Validea.com, a Web site that ranks and evaluates stock picking professionals based on the performance of their ideas, is the first comprehensive, ongoing effort to hold investment gurus accountable. Now, for the first time, individuals can explore each guru and his methodology and apply that methodology to their own investing decisions. In The Market Gurus John Reese and Todd Glassman, experts in computertized investment decision making, takes readers through the ins and outs of financial strategies developed by the cr'me de la cr'me of the industry - stars such as Peter Lynch, Warren Buffett, David Dreman & James O'Shaunessy. Along the way readers will learn time tested methods to help make smarter investing decisions.

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