The Meaning Of Culture

Meaning in Culture discusses the question of whether 'culture' refers to some superorganic entity that exists in its own right, or is only convenient short-hand for the shared beliefs and behaviour of human individuals. It also investigates the problem of relativism and explores the question of whether anthropology and the other social sciences are really scientific. First published in 1975.

'Mr. Powys is to be congratulated on having written a book of the kind that most needs writing and most deserves to be read...Here in a dozen chapters of eloquent and glowing prose, Mr. Powys describes for every reader that citadel which is himself, and explains to him how it maybe strengthened and upheld and on what terms it is most worth upholding.. The virtue of his book is that it is freshly and clearly focussed to meet the present situation to encourage and establish developing experience in growing minds' Manchester Guardian

A particular culture is associated with a particular community, and thus has a social dimension. But how does culture operate and how is it to be defined? Is it to be taken as the behavioral repertoire of members of that community, as the products of their behavior, or as the shared mental content that produces the behavior? Is it to be viewed as a coherent whole or only a collection of disparate parts? Culture is shared, but how totally? How is culture learned and maintained over time, and how does it change? In Meaning and Significance in Human Engagement, Kronenfeld adopts a cognitive approach to culture to offer answers to these questions. Combining insights from cognitive psychology and linguistic anthropology with research on collective knowledge systems, he offers an understanding of culture as a phenomenon produced and shaped by a combination of conditions, constraints and logic. Engagingly written, it is essential reading for scholars and graduate students of cognitive anthropology, linguistic anthropology, sociology of culture, philosophy, and computational cognitive science.

"This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." —Journal of Consumer Affairs " . . . fascinating . . . ambitious and interesting . . . " —Canadian Advertising Foundation Newsletter " . . . an anthropological dig into consumerism brimming with original thought . . . " —The Globe and Mail "Grant McCracken has written a provocative book that puts consumerism in its place in Western society—at the centre." —Report on Business Magazine " . . . a stimulating addition to knowledge and theory about the interrelationship of culture and consumption." —Choice "[McCracken's] synthesis of anthropological and consumer studies material will give historians new ideas and methods to integrate into their thinking." —Maryland Historian "The book offers a fresh and much needed cultural interpretation of consumption." —Journal of Consumer Policy "The volume will help balance the prevailing cognitive and social psychological cast of consumer research and should stimulate more comprehensive investigation into consumer behavior." —Journal of Marketing Research " . . . broad scope, enthusiasm and imagination . . . a significant contribution to the literature on consumption history, consumer behavior, and American material culture." —Winterhur Portfolio "For this is a superb book, a definitive exploration of its subject that makes use of the full range of available literature." —American Journal of Sociology "McCracken's book is a fine synthesis of a new current of thought that strives to create an interdisciplinary social science of consumption behaviors, a current to which folklorists have much to contribute." —Journal of American Folklore This provocative book takes a refreshing new view of the culture of consumption. McCracken examines the interplay of culture and consumer behavior from the anthropologist's point of view and provides new insights into the way we view ourselves and our society.

Culture is increasingly important to American social science, but in what way? This book addresses the core issues of the sociology of culture-questions about the social role of meaning, along with those about the methods sociologists use to study culture and society-in a manner that makes clear their relevance to sociology as a whole. Part I consists of essays by leading cultural sociologists on how the turn to culture has changed the sociological study of organizations, economic action, and television, and concludes with Georgina Born's methodological statement on the sociology of art and cultural production. Part II contains a highly original, and at times heated, debate between Richard Biernacki and John H. Evans on the appropriateness of abstract and quantifiable coding schemes for the sociological study of culture. Ranging from the philosophy of science to the concrete, practical problems of interpreting masses of cultural data, the debate raises the controversy over the interpretation of culture and the explanation of social action to a new level of sophistication.

'Culture' and 'meaning' are central to anthropology, but anthropologists do not agree on what they are. Claudia Strauss and Naomi Quinn propose a new theory of cultural meaning, one that gives priority to the way people's experiences are internalized. Drawing on 'connectionist' or 'neural network' models as well as other psychological theories, they argue that cultural meanings are not fixed or limited to static groups, but neither are they constantly revised and contested. Their approach is illustrated by original research on understandings of marriage and ideas of success in the United States.