The Media Creates Us In Its Image And Other Essays On Technology And Culture

The Media Creates Us in Its Image and Other Essays on Technology and Culture proposes that modern technology seriously influences every aspect of culture and personality. Technology shapes our beliefs and values and even how we think of ourselves. It affects religion, morality, education, language, communication, and sexual identity. Every institution, every organization, is brought under its purview. This book attempts to awaken the reader to the destructive side of modern technology that exists side-by-side with its constructive side. What modern technology is destroying, however, is the very meaning of being human. The essay “The Media Creates Us in Its Image” makes this case most dramatically. The book asks the reader the following question: Is what you have gained from the use of modern technology more important than what you have lost? How do we once again bring technology under our control in the face of its inexorable “progress”?

The Media Creates Us in Its Image and Other Essays on Technology and Culture proposes that modern technology seriously influences every aspect of culture and personality. Technology shapes our beliefs and values and even how we think of ourselves. It affects religion, morality, education, language, communication, and sexual identity. Every institution, every organization, is brought under its purview. This book attempts to awaken the reader to the destructive side of modern technology that exists side-by-side with its constructive side. What modern technology is destroying, however, is the very meaning of being human. The essay "The Media Creates Us in Its Image" makes this case most dramatically. The book asks the reader the following question: Is what you have gained from the use of modern technology more important than what you have lost? How do we once again bring technology under our control in the face of its inexorable "progress"?

Richard Stivers received an Earhart Foundation research fellowship to write this wide-ranging and thought-provoking book on American morality. The book places American morality in its historical and cultural context. His research uncovered an ersatz morality that has supplanted traditional Judaic-Christian and humanistic moralities, which placed some limitations on the exercises of power. It consists of technical and bureaucratic rules, public opinion and peer group norms, and visual images in the media. Technical and bureaucratic rules are technology’s power to organize society. Public opinion and peer group norms work to transform the normal into the moral, and visual images in the media make tangible what is normal and what is possible, both of which follow the lead of technology. This technological morality is exclusively about unleashing power and has no moral purposes: it is solely about efficiency and effectiveness. Finally, he discusses the social and psychological costs of living without a common morality.

The three essays in Image, written by leading philosophers of religion, explore the modern power of the visual at the intersection of the human and the technological. Modern life is steeped in images, image-making, and attempts to control the world through vision. Mastery of images has been advanced by technologies that expand and reshape vision and enable us to create, store, transmit, and display images. The three essays in Image, written by leading philosophers of religion Mark C. Taylor, Mary-Jane Rubenstein, and Thomas A. Carlson, explore the power of the visual at the intersection of the human and the technological. Building on Heidegger’s notion that modern humanity aims to master the world by picturing or representing the real, they investigate the contemporary culture of the image in its philosophical, religious, economic, political, imperial, and military dimensions, challenging the abstraction, anonymity, and dangerous disconnection of contemporary images. Taylor traces a history of capitalism, focusing on its lack of humility, particularly in the face of mortality, and he considers art as a possible way to reconnect us to the earth. Through a genealogy of iconic views from space, Rubenstein exposes the delusions of conquest associated with extraterrestrial travel. Starting with the pressing issues of surveillance capitalism and facial recognition technology, Carlson extends Heidegger’s analysis through a meditation on the telematic elimination of the individual brought about by totalizing technologies. Together, these essays call for a consideration of how we can act responsibly toward the past in a way that preserves the earth for future generations. Attending to the fragility of material things and to our own mortality, they propose new practices of imagination grounded in love and humility.

"Spreadable Media" maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution. This book challenges some of the prevailing frameworks used to describe contemporary media.

When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Carey's seminal work joins central issues in the field and redefines them. It will force the reader to think in new and fruitful ways about such dichotomies as transmissions vs. ritual, administrative vs. critical, positivist vs. marxist, and cultural vs. power-orientated approaches to communications study. An historically inspired treatment of major figures and theories, required reading for the sophisticated scholar' - George Gerbner, University of Pennsylvania ...offers a mural of thought with a rich background, highlighted by such thoughts as communication being the 'maintenance of society in time'. - Cast/Communication Booknotes These essays encompass much more than a critique of an academic discipline. Carey's lively thought, lucid style, and profound scholarship propel the reader through a wide and varied intellectual landscape, particularly as these issues have affected Modern American thought. As entertaining as it is enlightening, Communication as Culture is certain to become a classic in its field.