The Moderating Effect Of Humour On Media Mediated Stereotype Threat

Bachelor Thesis from the year 2015 in the subject Psychology - Media Psychology, grade: 1,1, University of Koblenz-Landau (Kommunikations- und Medienpsychologie), language: English, abstract: The present study aims to gain empirical knowledge about stereotype threat and its underlying mechanisms. An experiment with an all-female sample demonstrated that media mediated stimuli can provoke stereotype threat. Due to that fact the external validity of the construct could be confirmed. For inducing stereotype threat a video of the German comedian Mario Barth was used, the participants in the control group watched a video of German comedian Luke Mockridge. In the main study a significant effect of stereotype threat on achievement could be found. Additionally, regression analysis suggested that the effect of stereotype threat is moderated significantly by situational humour. The more humour a participant perceived the less was the susceptibility of the participant to the effects of stereotype threat. A moderation of the effects of stereotype threat by coping sense of humour was tested but not confirmed.

Master's Thesis from the year 2005 in the subject Psychology - Social Psychology, grade: wird in USA nicht bewertet, Indiana University (Department of Psychological and Brain Sciences), 43 entries in the bibliography, language: English, abstract: The concept of stereotype threat (Steele & Aronson, 1995) has received considerable attention in the past few years. In several studies, Steele and his colleagues took a close look at the influence that negative stereotypes can have on individuals in performance-related situations. As a reaction to the initial concept, the research also extended to other phenomena related to stereotype threat, such as the influence of positive stereotypes in performance-related situations. However, this investigation of the other side of stereotype threat and further studies that have been done regarding stereotype threat in general resulted in contradicting findings. My thesis presents a focused review of the available literature first. This is done to provide a basis for the conceptual framework Shih and colleagues proposed (Shih, Ambady, Richeson, Fujita & Gray, 2002). Their work integrates the conflicting findings and suggests two possible factors that might regulate the effects that positive and negative stereotypes have on people: selfrelevance and the manner of stereotype activation. In my study, I tested this framework in replicating and critically evaluating the study Shih et al. (2002) have conducted. The results and implications for future research are presented.

Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful. This comprehensive volume both summarizes the cumulative state of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor’s use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining humorous advertising and types of humor used, as well as outlining what conditions work for advertisers. The chapters examine humor in advertising and add insights on several cutting-edge issues in this stream of research. An overview article summarizing the overall body of literature accumulated over 50 years of research on humorous advertising defines types of humorous appeals. The degree to which humor is effective and the boundary conditions associated with when and how it works best in advertising is discussed. New research articles further contribute to cumulative knowledge by exploring the interaction of humor with other issues and techniques such as whether it travels internationally, gender issues, its use in conjunction with emotional and sexual appeals, and its presence in the digital contexts. The book concludes with an in-depth look at the evolution of humorous appeals over the oldest traditional advertising medium—outdoor advertising. The chapters in this book were originally published in International Journal of Advertising.

The Oxford Handbook of Media Psychology explores facets of human behaviour, thoughts, and feelings experienced in the context of media use and creation.

Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and enhance the positive ones. The range of media effects addressed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. The text examines relevant research done in these areas and discusses it in a thorough and accessible manner. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies. The second edition includes a new chapter on effects of entertainment, as well as text boxes with examples for each chapter, discussion of new technology effects integrated throughout the chapters, expanded pedagogy, and updates to the theory and research in the text. These features enhance the already in-depth analysis Media Effects and Society provides.

The difficulties in determining the quality of information on the Internet--in particular, the implications of wide access and questionable credibility for youth and learning. Today we have access to an almost inconceivably vast amount of information, from sources that are increasingly portable, accessible, and interactive. The Internet and the explosion of digital media content have made more information available from more sources to more people than at any other time in human history. This brings an infinite number of opportunities for learning, social connection, and entertainment. But at the same time, the origin of information, its quality, and its veracity are often difficult to assess. This volume addresses the issue of credibility--the objective and subjective components that make information believable--in the contemporary media environment. The contributors look particularly at youth audiences and experiences, considering the implications of wide access and the questionable credibility of information for youth and learning. They discuss such topics as the credibility of health information online, how to teach credibility assessment, and public policy solutions. Much research has been done on credibility and new media, but little of it focuses on users younger than college students. Digital Media, Youth, and Credibility fills this gap in the literature. Contributors Matthew S. Eastin, Gunther Eysenbach, Brian Hilligoss, Frances Jacobson Harris, R. David Lankes, Soo Young Rieh, S. Shyam Sundar, Fred W. Weingarten