The More You Know The Better Buyer You Become

Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy—and vice versa.

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When it comes to buying and selling real estate, knowledge is power -- and this book lets you in on the secrets. Everything You Need to Know (But Forget to Ask) When Buying or Selling Property is a concise, authoritative guide. In plain, simple language, real estate agent Mary Smits looks at the many issues that confront both buyers and sellers, including: choosing a home or investment property wisely negotiating to save money understanding the paperwork dealing with and choosing real estate agents preparing to sell your property moving home. Mary explains how to search for property on the internet and provides tips to help you use buying and selling tactics to your advantage and avoid potential traps. The book features useful check lists to take with you to inspections, along with sound, practical advice.

' Choosing the herbs or herbal products that are suitable and safe for use is essential for any consumer. This is especially true when it comes to Ginseng, one of the most commonly used and highly regarded herbs in Traditional Chinese Medicine. This book consolidates knowledge from official pharmacopoeias, latest scientific research and on-the-ground survey of Singapore''s local market conducted by the authors. From exploring the medicinal benefits and safety concerns of the herbs, to inspecting the labels of the various products available on our local market, this book is an invaluable resource for any discerning consumer interested in finding out more, buying or using ginseng and ginseng products. This is an easy-to-read guide to the various herbs and products related to "Ginseng". It introduces the reader to the traditional uses and latest scientific research regarding Chinese/Korean ginseng, Notoginseng, American ginseng, Siberian ginseng and five-leaf ginseng (Jiao Gu Lan), including their names, pharmacological activities, phytoconstituents, indications, dosage, safety considerations (e.g. side effects and herb-drug interactions). Our team has delved into the local market and surveyed over three hundred ginseng and ginseng products. Glossary of terms, explanations of Traditional Chinese Medicine terminologies, pharmacological activities, drug-herb interactions and a list of major chemical components from five herbs and their respective pharmacological activities, and products information are presented clearly in the Appendices. Contents:IntroductionPanax Species:Ginseng RootRed GinsengAmerican GinsengSan Qi or Tian QiOther Plants That are Termed "Ginseng":Siberian GinsengFive-Leaf Ginseng or Jiao Gu LanGinseng Products in Singapore:IntroductionSurvey of ProductsConclusionConclusions:Appendices:GlossaryExplanations of TCM Terminologies Mentioned in the Main TextPharmacological Activities and Herb–Drug InteractionsMajor Chemical Components and Their Pharmacological ActivitiesDecoction and DosageProduct Information Readership: General public, including those who are new to ginseng related herbs, as well as well-read and informed consumers who want to find out more about the latest developments in gineng and ginseng products. For healthcare professionals and scientists who are curious about the herbs and products that patients may be using, or for those who are exploring complementary methods, this book will be an invaluable resource to help them understand the subject matter and to help their patients or themselves achieve optimal health outcomes and to maintain good health. Instructors and students of Traditional Chinese Medicine, Complementary and Alternative Medicine, as well as Integrative Medicine will find the comprehensive and consolidated information useful. Keywords:Chinese Ginseng;Korean Ginseng;Asian Ginseng;Ginseng Products;Panax Ginseng;Sanqi;Notoginseng;American Ginseng;Jiao Gu Lan;Siberian Ginseng;Traditional Chinese Medicine;Chinese Herbs;Complementary And Alternative Medicine;Alternative Medicine'

In this eye-opening book from an expert in the field, take an insider look into the real estate market -- and find the tools you need to make important housing decisions. Before investing in owning a home or apartment, readers should know what their real estate agent or broker is doing. The possibility for mistakes and dishonesty will always be there, and consumers need to be fully armed to make sure their dream of owning a house or apartment doesn't become a financial or domestic nightmare. Readers will be much more confident about the sale knowing -- for themselves -- how to get the best price for property and mortgage rates, the pros and cons of hiring a broker, and how to determine if property values will rise or fall.

The single person's complete guide to buying your own home Do you dream of having a home of your own? With nearly half of all new home buyers being single, you're in good company. But how do you go about finding the right place and actually purchasing it? What do you, as a single person, need to know? In Buying a Home When You're Single, Donna Albrecht demystifies the home-buying process and takes you step by step through the entire process of acquiring the home of your dreams--from hiring a real estate agent to closing the deal. Whether you envision yourself in a palatial mansion or a modest condo, co-op, or manufactured home, here's your guide to making your dream come true! * Learn how mortgages work and how to choose the best one for you * Secure financing to fit your earning power * Find specific help for first-timers * Mine the Internet's rich real estate information * Evaluate housing choices including co-ops, condos, single-family dwellings, manufactured homes, and others * Negotiate the best price on a home * Improve your investment after your purchase

This book is written to avoid the pitfalls of Buying and Selling your property. This step by step guide to buying and selling your property gives you the confidence and also take away the emotional stress, making the process stress free and enjoyable, because you are in control of what you are doing.