The Multinationals The View From Europe

In today's globalised world there is a need to investigate new trends in the global economy which impact on Europe. The emergence of these southern multinationals in Europe is one such phenomenon. This book explores the existing trends and trajectories of these companies, the evidence of their impact and their strategies and processes.

"Munich 1975 : report on the seventh meeting of members of Congress and of the European Parliament, April 1975, pursuant to H. Res. 315 authorizing the Committee on International Relations to conduct thorough studies and investigations of all matters coming within the jurisdiction of the committee."--T.p.

Survey of public opinion in Western Europe towards multinational enterprises - contains four contributions analysing interview surveys carried out in 1974 and 1976, with particular reference to questions relating to control and regulations, to attitudes of individuals and of the press to multinationals, to related national level and political aspects, etc. Graphs, references and statistical tables.

Some of the key questions in employment relations, comparative business, and globalization revolve around the extent to which businesses embody a national business system, and what happens when these employment models are exported to other national settings. By exploring the variety of ways in which US multinationals deal with these issues, and their reception, when operating in Europe, Phil Almond, Anthony Ferner, and their contributors examine the interaction between globalization and national 'Varieties of Capitalism'. Using the findings of a four-year international exploration of the management of employment relations in US multinationals in the UK, Germany, Ireland, and Spain, this book examines what is distinctively 'American' about these companies, and how this notion is exported. The process is shown to be one that is not a technical managerial one, but one that is highly political, and 'negotiated', in which groups and individuals at different levels within the company try to influence the terms of transfer. These questions are not only of theoretical importance, but also of practical significance in terms of the transfer of management knowledge and 'best practice'. The book will be of interest to academics, researchers, and advanced students of HRM, International Business, and Organization Studies, as well as HR practitioners concerned with US multinationals operating in Europe.