The Neuroscience Of Rhetoric In Management

Executives continue to lose their position because of inability to communicate organizational decisions to employees and boards effectively. More than just the words one writes or speaks, communication includes one’s actions and other non-verbal attributes that carry meaning for audiences. Further, decisions may affect these audiences differently emotionally and economically, complicating communication with each group. This book provides case studies to illustrate communication failure that directly resulted in executives' termination. These case studies include the fields of higher education, health care administration, computer technology, medical research, news media, and advertising. Synthesizing scholarship in neuroscience about how the brain processes information from verbal, visual and other stimuli as well as management and communication principles found in books valued in leadership development programs, this book explains why audiences reacted negatively to messages and describes how the messages could have been delivered to get a better response. The book includes rubrics to assist readers develop their own messages. Executives and those in leadership development programs will benefit from this book.

This book takes a neuroscientific approach to explaining elements of effective managerial and leadership communication in a concise way. These include communicating with various audiences and in a variety of situations managers and leaders face regularly. The book includes an easy-to-use guide to help the reader apply this understanding of neuroscience to principles of rhetoric toward developing effective messages. Several specific examples, including detailed explanations of them, illustrate applications. Drawn from real situations, activities and cases, also, encourage practice and facilitate immediate application to situations the reader may be experiencing. Encouraging principles of lean processes, especially lean communication, the book will benefit any in a position of leadership no matter the size of the team or organization, or the professional setting—business, health care, technology, manufacturing and others. It will also benefit those training for such positions—graduate business and management students and those in leadership development programs.

Politics is an aspect of everyday life within organizations, and is a force that inhibits individual and collective behaviour. If not fully understood, it can impede organizational change and development. In order to minimise the political aspects of organizational dynamics there is a need to understand the extent to which organizational culture brings about politicised conformance and how individuals shape their behaviour through self-interest to conform—sense-giving and sense-making nexus—thus moderating the degree of change initiatives. The Politics of Organizational Change explores the relationship between self-interest, power, politics and managing organizational change from a theoretical perspective. It encourages the fundamental questioning of the relationship between self-interest, power and control inherent within organizational change, and discusses the attendant implications for managing change. It will be of value to those who require a text that goes beyond set patterns of coverage found in textbooks dealing with managing change.

The changeable business environment requires a new business framework and an understanding of the global market trends and the culture that will impact on business. Globalization and Entrepreneurship in Small Countries considers important business principles and makes them accessible for entrepreneurs and small business owners. It addresses the role of managers and leaders and management techniques in the context of global strategy of companies, as well as the culture diversity that comes with globalization of organizations. To meet the constantly changing conditions and demands, business must transcend boundaries to get what it needs regardless of where it exists – geographically, organizationally, and functionally. This book draws together earlier literature on SME development and internationalization from disparate sources into a cohesive body of work, which traces the evolution of our understanding of the topic. It explores just how globalization affects the demand for business and entrepreneurship, and will therefore be of interest to researchers, academics, policymakers, and students in the fields of entrepreneurship, globalisation, organisational studies, and SMEs development in small countries.

This book proposes that entrepreneurial practice is often considered an "applicable" paradigm. An "applicable" paradigm - which focus too much on planned, analytical, calculable, tool-based and ready-to-hand modes of decision making action. Hence, the equally important "theory of Nothing" has not received the attention it deserves. With reference to Heidegger’s existence oriented philosophy, Heidegger and Entrepreneurship: A Phenomenological Approach indicates how nothing can be a condition for an entrepreneurial applicable paradigm. It is suggested that the "theory of Nothing" bears the possibility of further development and can re-create the entrepreneurial paradigm of applying and decision making. This may also indicate a structure for understanding the new possibilities in entrepreneurship practice, such as entrepreneurial education and research. The book will be of value to students, researchers, and academics with an interest in entrepreneurship, management, and innovation.

This volume charts new methodological territories for rhetorical studies and the emerging field of the rhetoric of health and medicine. In offering an expanded, behind-the-scenes view of rhetorical methodologies, it advances the larger goal of differentiating the rhetoric of health and medicine as a distinct but pragmatically diverse area of study, while providing rhetoricians and allied scholars new ways to approach and explain their research. Collectively, the volume’s 16 chapters: Develop, through extended examples of research, creative theories and methodologies for studying and engaging medicine’s high-stakes practices. Provide thick descriptions of and heuristics for methodological invention and adaptation that meet the needs of needs of new and established researchers. Discuss approaches to researching health and medical rhetorics across a range of contexts (e.g., historical, transnational, socio-cultural, institutional) and about a range of ethical issues (e.g., agency, social justice, responsiveness).

A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric—as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres—namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book’s contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric. Examines the advantages and perils of organizations that seek to project their voices in order to shape society to their benefits Contains chapters working in the tradition of rhetorical criticism that ask whether organizations’ rhetorical strategies have fulfilled their organizational and societal value Discusses the importance of obvious, traditional, nuanced, and critically valued strategies such as rhetorical interaction in ways that benefit discourse Explores the potential, risks, paradoxes, and requirements of engagement Reflects the views of a team of scholars from across the globe Features contributions from organization-centered fields such as organizational communication, public relations, marketing, management, and organization theory The Handbook of Organizational Rhetoric and Communication will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric.

The management of organisations continues to evolve as new priorities emerge and new approaches are developed. Thus, it is clear that research into business and management will also continue to evolve. This will be in terms of both what is researched and in terms of the techniques and methods used to conduct research. Such development will continue into the future and this book highlights evolving areas. It also suggests new topics which are emerging and new techniques to conduct such research – topics and techniques that will be of benefit to researchers. The unique focus on the future of research methods in management, the emergence of topics in contemporary management and sustainability research and practices, such as sustainability and circular economy, will set this volume apart. With coverage of new and emerging subjects in management studies such as sustainability, zero carbon, green market, and circular economy, and the international collaboration with contributors from all around the globe, this major interdisciplinary reference volume will be of interest and great value to researchers, academics, and advanced students in the fields of business and management research and appropriate methodologies.