The Next Whole Earth Catalog

Taking its place beside the instant classic bestseller The Whole Earth Catalog, this new, practical, comprehensive and profusely illustrated guide will prove invaluable to all consumers looking for a quick, efficient route to the very best information. Over 1,000 black-and-white illustrations.

A source book for American culture in the 1960s and 1970s: “suggested reading” from the Last Whole Earth Catalog, from Thoreau to James Baldwin. The Whole Earth Catalog was a cultural touchstone of the 1960s and 1970s. The iconic cover image of the Earth viewed from space made it one of the most recognizable books on bookstore shelves. Between 1968 and 1971, almost two million copies of its various editions were sold, and not just to commune-dwellers and hippies. Millions of mainstream readers turned to the Whole Earth Catalog for practical advice and intellectual stimulation, finding everything from a review of Buckminster Fuller to recommendations for juicers. This book offers selections from eighty texts from the nearly 1,000 items of “suggested reading” in the Last Whole Earth Catalog. After an introduction that provides background information on the catalog and its founder, Stewart Brand (interesting fact: Brand got his organizational skills from a stint in the Army), the book presents the texts arranged in nine sections that echo the sections of the Whole Earth Catalog itself. Enlightening juxtapositions abound. For example, “Understanding Whole Systems” maps the holistic terrain with writings by authors from Aldo Leopold to Herbert Simon; “Land Use” features selections from Thoreau's Walden and a report from the United Nations on new energy sources; “Craft” offers excerpts from The Book of Tea and The Illustrated Hassle-Free Make Your Own Clothes Book; “Community” includes Margaret Mead and James Baldwin's odd-couple collaboration, A Rap on Race. Together, these texts offer a sourcebook for the Whole Earth culture of the 1960s and 1970s in all its infinite variety.

For many, it was more than a publication: it was a way of life. The Whole Earth Catalog billed itself as "Access to Tools, " and it grew from a Bay Area blip to a national phenomenon catering to hippies, do-it-yourselfers, and anyone interested in self-sufficiency independent of mainstream America (now known as "living off the grid"). In recovering the history of the Catalog's unique brand of environmentalism, historian Kirk recounts how Stewart Brand and the Point Foundation promoted a philosophy of pragmatic environmentalism that celebrated technological achievement, human ingenuity, and sustainable living. Kirk shows us that Whole Earth was more than a mere counterculture fad. At a time when many of these ideas were seen as heretical to a predominantly wilderness-based movement, it became a critical forum for environmental alternatives and a model for how complicated ecological ideas could be presented in a hopeful and even humorous way.--From publisher description.