The Paradox Of Choice

Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use The Art of Choosing as your companion and guide for the many challenges ahead.

A reasoned yet urgent call to embrace and protect the essential, practical human quality that has been drummed out of our lives: wisdom. It's in our nature to want to succeed. It's also human nature to want to do right. But we've lost how to balance the two. How do we get it back? Practical Wisdom can help. "Practical wisdom" is the essential human quality that combines the fruits of our individual experiences with our empathy and intellect-an aim that Aristotle identified millennia ago. It's learning "the right way to do the right thing in a particular circumstance, with a particular person, at a particular time." But we have forgotten how to do this. In Practical Wisdom, Barry Schwartz and Kenneth Sharpe illuminate how to get back in touch with our wisdom: how to identify it, cultivate it, and enact it, and how to make ourselves healthier, wealthier, and wiser.

“Provocative and richly textured. . . .Schwartz’s analyses of the inadequacies of contemporary scientific views of human nature are compelling, but the consequences are even more worthy of note.” —Los Angeles Times Out of the investigations and speculations of contemporary science, a challenging view of human behavior and society has emerged and gained strength. It is a view that equates “human nature” utterly and unalterably with the pursuit of self-interest. Influenced by this view, people increasingly appeal to natural imperatives, instead of moral ones, to explain and justify their actions and those of others.

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new P.S. section with author interviews, insights, features, suggested readings, and more. Whether we’re buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions--both big and small--have become increasingly complex due to the overwhelming abundance of choice with which we are presented. We assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice--the hallmark of individual freedom and self-determination that we so cherish--becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice--from the mundane to the profound challenges of balancing career, family, and individual needs--has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counterintuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on the important ones and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.

A chilling glimpse of an all-too possible future. “In cases where there may be severe deformities… I can tell you exactly what would happen. The infant would be delivered. The infant would be kept comfortable. The infant would be resuscitated if that’s what the mother and the family desired, and then a discussion would ensue between the physicians and the mother.” This story is published under a Creative Commons Attribution 4.0 International license (CC BY 4.0)

Summary of The Paradox of Choice - Why More Is Less - A Comprehensive Summary Starting with choosing cereal at a local store to buying jeans, the number of options to choose from is ever increasing in the name of freedom for the individual. We can imagine a point at which the options would be so copious that even the world’s most ardent supporters of freedom of choice would begin to say ‘enough already.’ But that point doesn’t seem to come. Choosing retirement plans: Not every employee is going to know what a good retirement investment plan is, and if he chooses a wrong plan he will lose his retirement money. Even though it is a freedom of choice for the employee, not every employee is going to be a financial expert. This new choice demands more extensive research and creates more individual responsibility for failure. As we were given the freedom to choose, any failure will be our responsibility. Choosing Medical Care: In the 1990s and 2000s, if we went to a doctor he would do all the tests for us under a standard protocol for physical exams but nowadays it is not like that. Now, we have to tell the doctor what he/she has to do even though he/she is the specialist. Another life-altering choice given to us even though we don’t have time to do extensive research and become experts. Here is a Preview of What You Will Get: ⁃ A Full Book Summary ⁃ An Analysis ⁃ Fun quizzes ⁃ Quiz Answers ⁃ Etc. Get a copy of this summary and learn about the book.

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. As you read this summary, you will discover that having too many possibilities is detrimental to your happiness, and how to make it change. You will also discover : how to no longer regret your purchases; how to deal with bad decisions; how to develop a state of mind adapted to this overabundance; how to choose quickly and well; the secret to being happier! When Barry Schwartz, who is not a fashionista, wanted to buy a new pair of jeans, he was plagued with questions he didn't know the answers to. What size, what fit, what wash, what waist height, what leg length did he want? A choice that he thought was simple suddenly became so complex and obscure that he didn't even know what to buy. This example is not unique. In consumer societies, the smallest product can be declined ad infinitum, offering immeasurable possibilities of choice. The problem is that the more potential there is, the less happy you are. This is the "paradox of choice". Once you understand it, you can free yourself from its hold and considerably improve your life. *Buy now the summary of this book for the modest price of a cup of coffee!