The Personal Training Business Bible

There is a better way. It really is possible to build a business that supports the lifestyle you dream of for you and your family. And that is exactly what this book is about: creating a large fitness business that allows you to pursue your passion for helping people while you also create your dream lifestyle.

From marketing and sales to budgets, staffing, and clientele issues, The Business of Personal Training walks you through the business-based side of personal training while teaching you the valuable skills you’ll need to start, build, and grow your business.

PERSONAL TRAINERS are not just fitness professionals; they could be the saviours of the global health-care systemlife changers. As pioneers in this budding field in the health and wellness industry, trainers face misinformation and myths about the fitness industry. Whats more, due to negative portrayal in the media, the common perception of personal trainers is less than stellar. This situation, coupled with the relative lack of regulation, means that there are many legal issues that you must be aware of in order to stay safe in your day-today practice. As is the case for any practitioner of a health-related profession, you must be aware of the legal ramifications of your decisions and advice. But the legal education provided to personal trainers is virtually nonexistent. In this guidebook, author Gary Pitts, a master strength coach and Canadas premier fitness lawyer, provides the knowledge you need for your practice. Following the principles of MISS (make it simple, stupid), Gary has compiled information on the entire spectrum of fitness-specific legal issues, most of which are largely unknown or misunderstood by even the most seasoned veterans in the personal training industry. If youre serious about your personal training career, explores these important issues and start building your protective legal strategies now.

This books is "the most comprephensive and authoritative resource for you as a personal trainer, whether you are a newcomer to the field or have a well-established business. The book is truly a complete resource - it's full of information about working with clients and designing programs, and it's a practical guide to all aspects of the personal training business. .... [It] will help you in all aspects of your profession: learn applicable information on fitness testing and assessment ; identify your clients' goals and create fitness tests specifically for them ; learn how to develop cardiovascular, strength and flexibility training programs ; properly train and help special populations ; understand the business side of personal training, including marketing yourself as a trainer, getting and retaining clients, and learning time management ; learn how to expand your business." - back cover.

Personal training is an exciting industry to be in right now! Starting a personal training business can offer a satisfying combination of financial reward, a flexible schedule, and a career where you can make a profound difference in the lives of others. As skilled personal trainer, having good business knowledge and judgment can be the first step to earning a substantial income. In this revised guide, our experts teach you the nuts and bolts of starting a business, including everything from writing a business plan to finding a profitable niche. From boutique studios to partnerships with schools and private trainers, this book will help get you started on the right foot.

Whether you are considering a career as a personal trainer or searching for ways to increase revenue and gain new clients for your existing business, you'll find The Business of Personal Training to be an indispensable reference. Written by some of the most successful personal trainers in the country, this book provides the foundation for building your personal training business. The Business of Personal Training discusses not only how to build a solid business but also how to be an effective trainer. After an outline of the history of the profession and the qualifications needed to be a personal trainer, the book explains how to develop a mission statement and business plan, create strategic and creative marketing plans, establish prices for services, hire and train staff members, improve client-trainer communication, motivate clients and help them set goals, and design appropriate exercise programs. Nineteen sample forms make it easy for you to put the ideas presented into practice. Learn from veteran personal trainers what it takes to succeed. The practical advice provided in The Business of Personal Training is valuable for new and established trainers as well as for health and fitness administrators who supervise personal trainers.

Are you a personal trainer who is looking to educate yourself on business? This book provides the answers you've been searching for. Covering everything from calculating your profit and loss, how to design your own business model and ways of periodically increasing your fees, this books leaves no stone unturned when it comes to developing your personal training business and brand. You'll learn the importance of financial diligence, business periodisation and why quarterly targets with both earnings and self development are so essential. This book isn't a quick fix, it provides the long term solution for those wondering how to create longevity working in the fitness industry. If your goal is to turn your personal training job in to a career with a very respectable wage, then this is the book for you.

Are you: Fed up with all the mixed messages on how to be fit and lose weight? Intimidated by the gym's machines, weights, or classes? Discouraged, as you've worked out in the past but have seen no results? Frustrated that you can't afford a personal trainer to help motivate and guide you? If you answered yes to any of these questions, Beat the Gym is the book for you. I know what works, and I want you to love the gym and finally achieve the body and level of fitness that YOU want. I have spent decades sculpting bodies in the top gyms of New York City—those of celebrities, CEOs, professional athletes, weekend warriors, and "real people," and now I am ready to share all my personal training secrets. Beat the Gym demystifies fitness and diet, and, best of all, includes more than fifty of my best and most proven workouts. Together, we can beat the gym and get you the body you deserve.