The Persuadable Voter

The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Voter shows how emerging information technologies have changed the way candidates communicate, who they target, and what issues they talk about. As Hillygus and Shields explore the complex relationships between candidates, voters, and technology, they reveal potentially troubling results for political equality and democratic governance. The Persuadable Voter examines recent and historical campaigns using a wealth of data from national surveys, experimental research, campaign advertising, archival work, and interviews with campaign practitioners. With its rigorous multimethod approach and broad theoretical perspective, the book offers a timely and thorough understanding of voter decision making, candidate strategy, and the dynamics of presidential campaigns.

The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Vot.

Hacking the Electorate focuses on the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh shows that most of what campaigns know about voters comes from a core set of public records, and the content of public records varies from state to state. This variation accounts for differences in campaign strategies and voter coalitions across the nation.

The solution to youth voter turnout requires focus on helping young people follow through on their political interests and intentions.

A unique "moneyball" look at the 2012 U.S. presidential contest between Barack Obama and Mitt Romney "Game changer." We heard it so many times during the 2012 U.S. presidential election. But what actually made a difference in the contest—and what was just hype? In this groundbreaking book, John Sides and Lynn Vavreck tell the dramatic story of the election—with a big difference. Using an unusual "moneyball" approach and drawing on extensive quantitative data, they look beyond the anecdote, folklore, and conventional wisdom that often pass for election analysis to separate what was truly important from what was irrelevant. The Gamble combines this data with the best social science research and colorful on-the-ground reporting, providing the most accurate and precise account of the election yet written—and the only book of its kind. In a new preface, the authors reflect on the place of The Gamble in the tradition of presidential election studies, its reception to date, and possible paths for future social science research.

Methods of campaign financing have been controversial since George Washington first ran for office, and debates over campaign finance reform have raged just as long. Contemporary critics of reform often contend that it would decrease electoral competition, voter turnout, and the amount of information voters receive about candidates. Money Matters subjects these criticisms to careful, systemic analysis_using simulations, aggregate vote analyses, and individual-level data analyses based on House elections_and concludes that reform, with modest public subsidies and spending limits, would enhance rather than diminish the U.S. system of democratic governance. This timely book helps bridge the gap between quantitative academic research and applied progressive reform efforts. It will be of interest to scholars and students of political parties, the legislative process, campaigns and elections, political institutions, public policy, and political behavior and methodology.

In this volume, leading scholars of U.S. foreign policy, international relations, and political psychology examine one of the most consequential and controversial statements of national security policy in contemporary American history. Unlike other books which focus only on unilateralism or preventive war, Stanley A. Renshon and Peter Suedfeld provide a comprehensive framework with which to analyze the Bush Doctrine by identifying five central and interrelated elements of the doctrine: American pre-eminence assertive realism equivocal alliances selective multilateralism democratic transformation. Given its centrality to American national security, and the fact that the effects of it are likely to be felt well into the twenty-first century, Understanding the Bush Doctrine provides a critically balanced and pointed assessment of the Bush Doctrine and its premises, as well as a fair appraisal of its implications and prospects.

Bases Loaded documents the shift away from persuasion toward base mobilization in the context of US presidential elections. Panagapoulos explains that this phenomenon is likely linked to several developments, including advances in campaign technology and voter targeting capabilities as well as insights from behavioral social science focusing on voter mobilization. The analyses show the 2000 presidential election represents a watershed cycle that punctuatedthis shift. The book concludes that these patterns have contributed to heightened partisan polarization in the United States.