The Psychological Foundations Of Management

Many of the fundamental principles of psychology form the basis for management training.Using Psychology in Management Training aims to give trainers and student trainers a grounding in the ideas and research findings which are most relevant to their work. Three major areas are explored from a management training perspective and illustrated with examples * the individual psychological processes of learning, personality and motivation which are at the heart of most management training courses * the social psychological processes of group dynamics, leadership and stress which all arise from the interaction of people at work * the psychology of the actual training experience including the crucial training skill of communication and what is needed to meet organisational training needs Using Psychology in Management Training has a clear and accessible format with a comprehensive glossary of unfamiliar terms and suggestions for further reading at the end of each chapter.

A Philosophical look at Life and Management topics

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive coverage of: Motivation: the human needs at the root of many consumer behaviors and marketing decisions. Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape. Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion. Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans. Social behavior: the powerful role of social influence on consumption. Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.

This book of psychology is written by two psychologists for managers and students of management. It consists of a two-pronged approach. First, it analyzes the work of psychologists who have adopted a scientific perspective. In management, this means treating people as predictable objects. Second, it offers an alternative to scientific psychology that treats people as purposive subjects. The purpose of this psychology is as a psychology of self-determination, to enable working people to gain insight into and mastery of themselves. To achieve this requires new foundations for managerial psychology based on purpose, choice, freedom, and responsibility. This book is an attempt to clarify certain ideas about managerial psychology and to suggest a new direction.