The Quest For The Presidency 1988

Newsweek magazine's election reporters expose the inside stories and scandals of the 1988 campaign.

John Ehrman offers analysis of the transformation in American politics & society that marked the years of the Reagan presidency during the 1980s. He considers the fundamental shifts in American attitudes & examines the way Reagan built a right wing consensus around key policies.

Longtime activist, author, and antifeminist leader Phyllis Schlafly is for many the symbol of the conservative movement in America. In this provocative new book, historian Donald T. Critchlow sheds new light on Schlafly's life and on the unappreciated role her grassroots activism played in transforming America's political landscape. Based on exclusive and unrestricted access to Schlafly's papers as well as sixty other archival collections, the book reveals for the first time the inside story of this Missouri-born mother of six who became one of the most controversial forces in modern political history. It takes us from Schlafly's political beginnings in the Republican Right after the World War II through her years as an anticommunist crusader to her more recent efforts to thwart same-sex marriage and stem the flow of illegal immigrants. Schlafly's political career took off after her book A Choice Not an Echo helped secure Barry Goldwater's nomination. With sales of more than 3 million copies, the book established her as a national voice within the conservative movement. But it was Schlafly's bid to defeat the Equal Rights Amendment that gained her a grassroots following. Her anti-ERA crusade attracted hundreds of thousands of women into the conservative fold and earned her a name as feminism's most ardent opponent. In the 1970s, Schlafly founded the Eagle Forum, a Washington-based conservative policy organization that today claims a membership of 50,000 women. Filled with fresh insights into these and other initiatives, Phyllis Schlafly and Grassroots Conservatism provides a telling profile of one of the most influential activists in recent history. Sure to invite spirited debate, it casts new light on a major shift in American politics, the emergence of the Republican Right.

Brimming with data and examples from the heated 2004 election, and laced with previews of 2008, the twelfth edition of this classic text offers a complete overview of the presidential election process from the earliest straw polls and fundraisers to final voter turnout and exit interviews. The comprehensive coverage includes campaign strategy, the sequence of electoral events, and the issues, all from the perspective of the various actors in the election process voters, interest groups, political parties, the media, and the candidates themselves.

The image of a prison with a revolving door helped George Bush win the presidency in 1988, but did negative advertising damage the electoral process itself? Why did campaign ’88 represent an all-time low in the minds of many voters? These are some of the questions that impel this thought-provoking analysis of the 1988 presidential election, sponsored by the John and Mary R. Markle Foundation. Using extensive empirical studies of the candidates, the media, and the voters, Bruce Buchanan, executive director of the Markle Commission on the Media and the Electorate, traces the roots of popular dissatisfaction with the 1988 election. Buchanan argues that the campaign drifted too far from popular ideals of how democratic processes ought to work—that the substitution of negative advertising and quickie “sound bites” for reasoned debate on national problems and issues alienated much of the electorate, causing the lowest voter turnout in sixty-four years. Negative campaigning, however, cannot bear the full blame for the 1988 election. While the Markle Commission offers specific recommendations for improvements in candidate and media performance, the great need, says Buchanan, is for voters to reclaim the electoral process, to insist that candidates and the media give enough information about positions and programs for voters to make informed choices. Voters need to be educated out of the idea that democratic elections and representative government can somehow occur without the participation of ordinary citizens. At a time when the American democratic process is being used as a model by newly independent nations around the world, it is particularly appropriate to ask how well it works at home. Electing a President does just that.

A thorough examination of the impact of campaign politics on presidential elections in the United States is presented in this book. Using actual election results and empirical evidence, the author also incorporates data on additional factors such as media coverage, the impact of nominating conventions on public opinion, presidential debates, and other events such as staff shake-ups, endorsements and scandals. In so doing, Holbrook develops a model for testing campaigns and proves how campaigns play a key role in shaping public opinion and, ultimately, influencing outcomes.

"I am nothing, but I may be everything," John Adams, the first vice president, wrote of his office. And for most of American history, the "nothing" part of Adams's formulation accurately captured the importance of the vice presidency, at least as long as the president had a heartbeat. But a job that once was "not worth a bucket of warm spit," according to John Nance Garner, became, in the hands of the most recent vice presidents, critical to the governing of the country on an ongoing basis. It is this dramatic development of the nation's second office that Joel K. Goldstein traces and explains in The White House Vice Presidency. The rise of the vice presidency took a sharp upward trajectory with the vice presidency of Walter Mondale. In Goldstein's work we see how Mondale and Jimmy Carter designed and implemented a new model of the office that allowed the vice president to become a close presidential adviser and representative on missions that mattered. Goldstein takes us through the vice presidents from Mondale to Joe Biden, presenting the arrangements each had with his respective president, showing elements of continuity but also variations in the office, and describing the challenges each faced and the work each did. The book also examines the vice-presidential selection process and campaigns since 1976, and shows how those activities affect and/or are affected by the newly developed White House vice presidency. The book presents a comprehensive account of the vice presidency as the office has developed from Mondale to Biden. But The White House Vice Presidency is more than that; it also shows how a constitutional office can evolve through the repetition of accumulated precedents and demonstrates the critical role of political leadership in institutional development. In doing so, the book offers lessons that go far beyond the nation's second office, important as it now has become.