The Quirks Of Digital Culture

This book explores the quirks of digital culture. Through a series of short punchy chapters, it uses these quirks as momentary glimpses into the hidden dynamics of our swirling, highly mediated and often unfathomable cultural experiences.

This book explores the quirks of digital culture. Through a series of short punchy chapters, it uses these quirks as momentary glimpses into the hidden dynamics of our swirling, highly mediated and often unfathomable cultural experiences.

During the last twenty years, digital technology has begun to touch on almost every aspect of our lives. Nowadays most forms of mass media, television, recorded music and film are produced and even distributed digitally; and these media are beginning to converge with digital forms, such as the internet, the World Wide Web, and video games, to produce a seamless digital mediascape. At work we are surrounded by technology, whether in offices or in supermarkets and factories, where almost every aspect of planning, design, marketing, production and distribution is monitored or controlled digitally. In Digital Culture Charlie Gere articulates the degree to which our everyday lives are becoming dominated by digital technology, whether in terms of leisure, work or bureaucracy. This dominance is reflected in other areas, including the worlds of finance, technology, scientific research, media and telecommunications. Out of this situation a particular set of cultural responses has emerged, for example, in art, music, design, film, literature and elsewhere. This book offers a new perspective on digital culture by examining its development, and reveals that, despite appearances, it is neither radically new, nor ultimately technologically driven. The author traces its roots to the late 18th century, and shows how it sprang from a number of impulses, including the information needs of industrial capitalism and contemporary warfare, avant-garde artistic practice, counter-cultural experimentation, radical philosophy and sub-cultural style. It is these conditions that produced both digital technology and digital culture, and which have determined how they develop.

Psychoanalysis and Digital Culture offers a comprehensive account of our contemporary media environment—digital culture and audiences in particular—by drawing on psychoanalysis and media studies frameworks. It provides an introduction to the psychoanalytic affect theories of Sigmund Freud and Didier Anzieu and applies them theoretically and methodologically in a number of case studies. Johanssen argues that digital media fundamentally shape our subjectivities on affective and unconscious levels, and he critically analyses phenomena such as television viewing, Twitter use, affective labour on social media, and data-mining. How does watching television involve the body? Why are we so drawn to reality television? Why do we share certain things on social media and not others? How are bodies represented on social media? How do big data and data mining influence our identities? Can algorithms help us make better decisions? These questions amongst others are addressed in the chapters of this wide-ranging book. Johanssen shows in a number of case studies how a psychoanalytic angle can bring new insights to audience studies and digital media research more generally. From audience research with viewers of the reality television show Embarrassing Bodies and how they unconsciously used it to work through feelings about their own bodies, to a critical engagement with Hardt and Negri's notion of affective labour and how individuals with bodily differences used social media for their own affective-digital labour, the book suggests that an understanding of affect based on Freud and Anzieu is helpful when thinking about media use. The monograph also discusses the perverse implications of algorithms, big data and data mining for subjectivities. In drawing on empirical data and examples throughout, Johanssen presents a compelling analysis of our contemporary media environment.

This is not simply a book about ‘internet studies’. It is a book that considers many wider forms of digital culture, including mobile technologies, surveillance, algorithms, ambient intelligence, gaming, big data and technological bodies (to name a few) in order to explore how digital technology - in a broad sense - is used within the wider contexts of our everyday lives. "The first edition of Understanding Digital Culture set a new benchmark as the most comprehensive, scholarly and accessible introduction to the area. This latest edition, thoroughly updated and substantially expanded, is even better – a perfectly balanced book that combines theory and empirical analysis to illuminate the cutting-edge of cultural and social change." - Professor Majid Yar, Lancaster University

This book proposes a posthumanist research methodology for future research in the areas of the economy, the human self, politics, and research ethics, providing a novel explanatory and methodological framework for studying today's world.

Taking “Gangnam Style” seriously: what Internet memes can tell us about digital culture. In December 2012, the exuberant video “Gangnam Style” became the first YouTube clip to be viewed more than one billion times. Thousands of its viewers responded by creating and posting their own variations of the video—“Mitt Romney Style,” “NASA Johnson Style,” “Egyptian Style,” and many others. “Gangnam Style” (and its attendant parodies, imitations, and derivations) is one of the most famous examples of an Internet meme: a piece of digital content that spreads quickly around the web in various iterations and becomes a shared cultural experience. In this book, Limor Shifman investigates Internet memes and what they tell us about digital culture. Shifman discusses a series of well-known Internet memes—including “Leave Britney Alone,” the pepper-spraying cop, LOLCats, Scumbag Steve, and Occupy Wall Street's “We Are the 99 Percent.” She offers a novel definition of Internet memes: digital content units with common characteristics, created with awareness of each other, and circulated, imitated, and transformed via the Internet by many users. She differentiates memes from virals; analyzes what makes memes and virals successful; describes popular meme genres; discusses memes as new modes of political participation in democratic and nondemocratic regimes; and examines memes as agents of globalization. Memes, Shifman argues, encapsulate some of the most fundamental aspects of the Internet in general and of the participatory Web 2.0 culture in particular. Internet memes may be entertaining, but in this book Limor Shifman makes a compelling argument for taking them seriously.