The Radio And Television Commercial
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The Radio and Television Commercial
Author | : Albert C. Book,Norman D. Cary |
Publsiher | : NTC/Contemporary Publishing Company |
Total Pages | : 156 |
Release | : 1978 |
Genre | : Business & Economics |
ISBN | : STANFORD:36105128645285 |
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Advertising
Author | : Edmond A. Bruneau |
Publsiher | : Unknown |
Total Pages | : 8 |
Release | : 1988 |
Genre | : Radio advertising |
ISBN | : UIUC:30112049990564 |
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Radio and Television Commercial
![Radio and Television Commercial](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : Albert C. Book |
Publsiher | : Unknown |
Total Pages | : 142 |
Release | : 1978 |
Genre | : Radio advertising |
ISBN | : OCLC:438387256 |
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The Radio Television Commercial
Author | : Albert C. Book,Norman D. Cary,Stanley I. Tannenbaum |
Publsiher | : NTC/Contemporary Publishing Company |
Total Pages | : 242 |
Release | : 1984 |
Genre | : Business & Economics |
ISBN | : STANFORD:36105040447364 |
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The Radio & Television Commercial gives you the practical guidance needed to create more powerful commercials that will sell more product. Whether you are a beginning student or a seasoned veteran, you'll find fresh insights and tips for creating more effective commercials, including easy-to-use guidelines that show how to think about, how to develop, and how to write a solid creative strategy - and integrate it into your overall plan; creative checkpoints and principles for evaluating radio and TV writing; suggestions for picking the best format - from problem-solution, to slice-of-life, to demonstration and more - for selling your product; tips for choosing the specific medium - from a 15-second radio spot to a 30-minute infomercial; cost-effective guidelines that enable you to produce high-quality commercials on a limited budget; dozens of problem-solving exercises that help you challenge your skills and build a portfolio to showcase your creativity for prospective clients and employers; current examples of outstanding commercials; and practical guidelines for testing and evaluating finished commercials.
Writing Music for Television and Radio Commercials and more
Author | : Michael Zager |
Publsiher | : Scarecrow Press |
Total Pages | : 271 |
Release | : 2008-07-17 |
Genre | : Business & Economics |
ISBN | : 9780810862197 |
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This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.
Successful Television and Radio Advertising
Author | : Eugene Fred Seehafer,Jack William Laemmar |
Publsiher | : Unknown |
Total Pages | : 674 |
Release | : 1959 |
Genre | : Radio advertising |
ISBN | : STANFORD:20501161553 |
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Study of Effectiveness of Radio and Television Commercials
![Study of Effectiveness of Radio and Television Commercials](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : Anonim |
Publsiher | : Unknown |
Total Pages | : 12 |
Release | : 1972 |
Genre | : Television advertising |
ISBN | : 0909430004 |
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Advertising in the Broadcast Media
Author | : Elizabeth J. Heighton,Don R. Cunningham |
Publsiher | : Unknown |
Total Pages | : 370 |
Release | : 1976 |
Genre | : Business & Economics |
ISBN | : UOM:39015003599100 |
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