The Regulation Of Social Media Influencers
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The Regulation of Social Media Influencers
Author | : Catalina Goanta,Sofia Ranchordás |
Publsiher | : Edward Elgar Publishing |
Total Pages | : 352 |
Release | : 2020-05-29 |
Genre | : Law |
ISBN | : 9781788978286 |
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In today’s society, the power of someone’s reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing.
Social Media Influencers in Strategic Communication
Author | : Nils S. Borchers |
Publsiher | : Routledge |
Total Pages | : 164 |
Release | : 2021-12-21 |
Genre | : Language Arts & Disciplines |
ISBN | : 9781000525342 |
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This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influencer communication from multidisciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods. Influencers cross traditional boundaries in many ways and oscillate between intimacy and publicity, authenticity and commercialization, ingratiation and critical distance. From a strategic communication perspective, this variability makes influencers hard to capture: organizations can cooperate with influencers to achieve both marketing and PR objectives. Influencers can act as cooperation partners, integrating commercial content into organic narratives, or as independent critics. Influencers also combine different roles that have traditionally been occupied by separate actors such as intermediary, content distributor, creative content producer, community manager, testimonial, strategic counsellor, and event host. The combination of these roles in just one actor opens new opportunities for strategic communication and can produce appreciated synergy effects. It is therefore hardly surprising that influencer collaborations have become a firmly established instrument in the toolbox of strategic communicators. The chapters in this book were originally published in the International Journal of Advertising and the International Journal of Strategic Communication.
Influencer Marketing
Author | : Sevil Yesiloglu,Joyce Costello |
Publsiher | : Routledge |
Total Pages | : 316 |
Release | : 2020-11-29 |
Genre | : Business & Economics |
ISBN | : 9781000228267 |
Download Influencer Marketing Book in PDF, Epub and Kindle
This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework. With contributions from authors across the globe, each chapter is also accompanied by an in- depth case study – from the Kardashians to Joe Wicks – that demonstrates how the theory translates to practice. Influencer Marketing is important reading for advanced, postgraduate and executive education students of Marketing, Digital Marketing, Marketing Communications, Brand Management and Public Relations. With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists.
Quotations from Chairman Mao Tsetung
Author | : Zedong Mao |
Publsiher | : China Books |
Total Pages | : 328 |
Release | : 1990 |
Genre | : China |
ISBN | : 083512388X |
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Understanding Social Media and Entrepreneurship
Author | : Leon Schjoedt,Malin E. Brännback,Alan L. Carsrud |
Publsiher | : Springer Nature |
Total Pages | : 224 |
Release | : 2020-06-03 |
Genre | : Business & Economics |
ISBN | : 9783030434533 |
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Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more. Despite the widespread cultural and social effects of social media in the way people communicate and interact, little research has addressed the role of social media in entrepreneurship. This book fills this gap by exploring the influence and consequences social media has on entrepreneurship at the individual level, group level, venture (firm) level and societal level. Specific social media platforms (e.g., Facebook, Twitter, Instagram, etc.) will be explored as well as topics such as gender, education and socioemotional wealth.
Perspectives on Platform Regulation
Author | : Judit Bayer,Bernd Holznagel,Päivi Korpisaari,Lorna Woods |
Publsiher | : Unknown |
Total Pages | : 601 |
Release | : 2021-11 |
Genre | : Electronic Book |
ISBN | : 3848785579 |
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Online social media platforms set the agenda and structure for public and private communication in our age. Their influence and power is beyond any traditional media empire. Their legal regulation is a pressing challenge, but currently, they are mainly governed by economic pressures. There are now diverse legislative attempts to regulate platforms in various parts of the world. The European Union and most of its Member States have historically relied on soft law, but are now looking to introduce regulation. Leading researchers of the field analyse the hard questions and the responses given by various states. The book offers legislative solutions from various parts of the world, compares regulatory concepts and assesses the use of algorithms.
The EU Crowdfunding Regulation
Author | : Pietro Ortolani,Marije Louisse |
Publsiher | : Oxford University Press |
Total Pages | : 401 |
Release | : 2022 |
Genre | : Crowd funding |
ISBN | : 9780192856395 |
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This book is an in-depth and timely analysis of the EU Crowdfunding Regulation. Striking a balance between academic scrutiny and practical context, and drawing upon various aspects of financial law, consumer law, and dispute resolution, it is invaluable for practitioners and academics seeking to understand an innovative alternative mode of funding.
Learning Teaching and Social Media
Author | : Andrew McWhirter |
Publsiher | : Taylor & Francis |
Total Pages | : 258 |
Release | : 2024-01-31 |
Genre | : Education |
ISBN | : 9781351790048 |
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Employing a unique generational approach, this book critically assesses social media in educational contexts across all educational levels: from primary and secondary schools to further and higher education, proposing a schema for social media literacy (SML). Using research obtained from fieldwork observations conducted in online teaching groups, surveys, and in-depth interviews with teachers and educators on the topic of social media and education, chapters interrogate the historical relationship between educator and learner, and use the frame of expert methodology to understand what educators themselves consider important about social media and education relative to their sectors. Bringing together current literature from education, learning and media technologies, along with longstanding debates around technological influence, chapters also draw on audience and communication studies, psychology and arts and humanities at a time when many different disciplines are trying to understand what social media means to our society. This interdisciplinary volume will be of great interest to academics, researchers and postgraduates in the fields of technology in education, media literacy, and critical digital media. Practitioners involved in the sociology of education will also find the book of use.