The Relationship Between National Brand And Private Label Food Products
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The relationship between national brand and private label food products
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Author | : Richard Volpe |
Publsiher | : Unknown |
Total Pages | : 25 |
Release | : 2011 |
Genre | : Brand name products |
ISBN | : OCLC:781183426 |
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The Relationship Between National Brand and Private Label Food Products
Author | : Richard Volpe,United Economic Research Service (Ers) |
Publsiher | : Unknown |
Total Pages | : 34 |
Release | : 2015-02-15 |
Genre | : Electronic Book |
ISBN | : 1297041836 |
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This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Advances in National Brand and Private Label Marketing
Author | : Francisco J. Martinez-Lopez,Juan Carlos Gázquez-Abad,Els Breugelmans |
Publsiher | : Springer Nature |
Total Pages | : 178 |
Release | : 2020-05-13 |
Genre | : Business & Economics |
ISBN | : 9783030477646 |
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This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
Author | : Gómez-Suárez, Mónica,Martínez-Ruiz, María Pilar |
Publsiher | : IGI Global |
Total Pages | : 625 |
Release | : 2016-06-20 |
Genre | : Business & Economics |
ISBN | : 9781522502210 |
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As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.
Price and Quality Comparisons of National Brand and Private Label Food Products
Author | : Syed Hussain Ali Jafri |
Publsiher | : Unknown |
Total Pages | : 264 |
Release | : 1976 |
Genre | : Brand name products |
ISBN | : CORNELL:31924070825306 |
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Private Label Strategy
Author | : Nirmalya Kumar,Jan-Benedict E. M. Steenkamp |
Publsiher | : Harvard Business Press |
Total Pages | : 292 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 1422101673 |
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The growth in private labels has huge implications for managers on both sides.
Brand Management
Author | : Paolo Popoli |
Publsiher | : BoD – Books on Demand |
Total Pages | : 212 |
Release | : 2017-11-08 |
Genre | : Business & Economics |
ISBN | : 9789535135975 |
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This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the dominance of the intangible resources and the new information and communication technologies. Written by leading academics, this book is dedicated not only to marketing and management scholars but also to students wanting to investigate the knowledge concerning special fields and special brand management themes. As well to the practitioners who can find a wide reference also to the managerial implication from the strategic and operative perspectives.
Three Essays on the Competition Between National Brand and Private Label Food Products
Author | : Eidan Apelbaum |
Publsiher | : Unknown |
Total Pages | : 210 |
Release | : 2000 |
Genre | : Brand name products |
ISBN | : UCAL:X60996 |
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