The Rural Enterprise Economy

Enterprises located in rural regions face various challenges in the globalised and digitised world. This book offers comprehensive answers to the question of what makes up the rural enterprise economy in the contemporary business world. It addresses the competitiveness and viability, strategic management and strategic change, and marketing issues for both incumbent and start-up companies in rural regions. The book presents new concepts that shed light on the rural enterprise economy with its entrepreneurs. With a broad range of cases from European regions, the book provides theoretical insights for scholars, practical case-based evidence for lecturers and teachers, and practical knowledge for business practitioners and planning specialists. Academic experts from European universities and research institutes provide compelling answers to this under-researched topic in business studies and economics.

Originally published in 1991, the focus of the contributions in this book is the relationships between rurality and small-scale production, particularly in Europe. This remains relevant, as then, as when the book was first published, the issues covered had a particular resonance in the shifting terrain of Europe and the political debates surrounding its common future. The contributors explore the diversity and significance of rural small-scale production in different countries and the regional disciplinary theoretical discourses which inform research.

How and why did the rural enterprise sector get so big in China? This book has the answers. That sector is owned and operated by rural communities. The book explains why these enterprises have been growing so fast, and it explores the implications of their growth.

Enterprises located in rural regions face various challenges in the globalised and digitised world. This book offers comprehensive answers to the question of what makes up the rural enterprise economy in the contemporary business world. It addresses the competitiveness and viability, strategic management and strategic change, and marketing issues for both incumbent and start-up companies in rural regions. The book presents new concepts that shed light on the rural enterprise economy with its entrepreneurs. With a broad range of cases from European regions, the book provides theoretical insights for scholars, practical case-based evidence for lecturers and teachers, and practical knowledge for business practitioners and planning specialists. Academic experts from European universities and research institutes provide compelling answers to this under-researched topic in business studies and economics.

Originally published in 1987 and now reissued with a new Preface by the author, this book is written primarily for planners, public administrators and project managers in countries or international agencies considering a development strategy in which agribusiness and rural enterprise projects are viewed as a desirable policy instrument for generating employment and income. It makes available the background and methodology of project analysis so that agribusiness and rural enterprise project can be designed, implemented and reviewed effectively in a wide range of circumstances. It outlines how to establish objectively the potential and limitations of agribusiness and rural enterprise projects; provides guidelines for deciding whether a project can be effective; considers the policy issues relating to such projects and suggests techniques for judging project performance.