The School Leader S Guide To Understanding Attitude And Influencing Behavior

The authors help educators to understand the how and why behind people's decisions, and to use this information to change attitudes and influence the behaviour of teachers, school staff and other members of their community.

This book is a step-by-step guide for correctly applying Fishbein and Ajzen’s theories which together form “ . . the dominant conceptual framework for predicting, explaining, and changing human social behavior” (Ajzen, 2012). Evaluators and educational researchers, however, have often made less than optimal use of the theory of reasoned action, and the later theory of planned behavior, to understand, measure, and influence beliefs, attitudes, and behavior. This book is written expressly for investigators who are not trained in attitude theory and measurement. It provides examples from the fields of evaluation and educational research at each step, including many from the author’s applications. This book offers clear conceptual and operational definitions of belief, attitude, behavior, and other variables that are components of the theories. Figures illustrate relations among the variables. One chapter critically reviews efforts to apply the theories in evaluation and educational research, using positive and negative examples. The author has 30 years’ experience in evaluation and research, a doctorate in education, and training in attitude theory and measurement with Martin Fishbein. The author’s dissertation study was the first successful application of the theory of reasoned action to the issue of participation in adult education, and prompted others in that field to apply the theory. Praise for Understanding Beliefs, Attitude, and Behavior: "This book is invaluable for anyone interested in understanding, evaluating, and changing behaviors I in education. It presents the theories of reasoned action and planned behavior in clear and precise terms. It provides educational researchers and evaluators with the tools they need to pursue an understanding and assessment of attitudes, beliefs, and behaviors." David Fetterman, President and CEO Fetterman & Associates San Jose, CA "Although student and teacher attitudes are an area of intensive study in STEM and other educational fields, many studies lack a rigorous theoretical approach. Pryor's new book offers a lucid account of the theory of reasoned action and its application to studies of attitudes, intentions, and behaviors in educational settings. The ideas have transformed my own approach to studying the impact of our STEM interventions on pre-service teacher attitudes and their future intentions for their own classroom. I think this volume is a 'must-read' or STEM education researchers and practitioners." Sharon Locke, Director Center for STEM Research, Education, and Outreach Southern Illinois University Edwardsville "Educators are often concerned with the beliefs, attitudes, and behavior of students, teachers, administrators, school board members, policy makers, or even voters. However, most educational researchers, are not trained in attitude theory and measurement. This book is written expressly for these evaluators and researchers to help them properly measure, understand, and influence attitudes. The book guides one, step by step, through Fishbein and Ajzen’s theory. With a focus on practitioners, it has many examples and figures to help people understand this theory and apply it to their work." Joe O'Reilly, Director Decision Center for Educational Excellence Arizona State University

Teachers: Now you can identify and apply the proven strategies to deal successfully with hostile adults in schools. Skill in communicating is essential for teachers—and now the wisdom of your colleagues can help you to deal with one of your most difficult challenges: hostile adults. In this hard-hitting and supremely practical book, the authors draw from the actual experience of more than 250 practicing teachers to bring you the advice and insight you need. They begin with data from a two-year study that includes surveys and in-depth interviews with practicing teachers and certified school support professionals from urban, suburban, and rural schools at all socio-economic levels. The final product is a comprehensive and highly applicable resource filled with true-to-life vignettes and practical, real-world analysis, including: • Defusing the angry screamer • Serving as mediator • Handling parents with blinders • Curbing school gossip • Dealing with public humiliation • Neutralizing the influence of drugs or alcohol • Maintaining confidentiality This book is a valuable and insightful resource that can take you from reactive to proactive. A not-to-be-missed tool for savvy teachers at all levels.

Be prepared to manage stressful situations before they happen with proven, constructive strategies! The second edition of this best-selling resource provides new and updated content influenced by the feedback of over 250 school administrators. Managing Difficult, Frustrating, and Hostile Conversations uncovers safe and effective strategies for dispelling common sensitive situations such as handling legitimate complaints, controlling those under the influence, combating charges of discrimination, serving as the mediator, and diffusing abrasive conversations. Each chapter highlights situations identified by school administrators as most stressful. Tips for managing these situations are followed by suggestions and questions for the reader that highlight how to: Understand the motives and actions behind hostile adults Become proactive rather than reactive Maintain control over volatile conversations Communicate effectively with all types of upset individuals Use this text to constructively address sensitive issues and prevent stressful circumstances from evolving into dangerous situations.

The premier guide to acing the exam—completely revised! The toughest test in Texas has been updated—and so has this best-selling preparation book. As you explore each element of the exam’s new structure—eleven competencies within six domains—you’ll make the transition from thinking like a teacher to reflecting, reacting, and responding like a learner-centered principal. Features of the third edition include: An overview of the updated TExES philosophy In-depth analysis of the new domains and competencies Real-life stories and applications Test-taking strategies—online and offline Tips for time management and stress relief before, during, and after the exam

The ultimate practice book—your secret weapon for the toughest test in Texas! This carefully curated collection of TExES practice tests, each field-tested for accuracy, is designed to show you where you need to improve—and how to do it to pass the TExES exam. Start by thinking like a test developer, learning the exam’s framework inside and out. Then move on to seven practice tests with answers, plus Rationales explaining why correct answers are correct Tables and figures geared for visual and kinesthetic learners “Important Points to Remember” at the end of each test Test-taking strategies Guidance for creating a personal success plan Important notice: A few answers have been corrected and the errata sheet can be found at Elaine's website: http://www.elainewilmore.com/.

"This book captures the current trends in technology integration from PreK-12 to higher education, focusing on the various constituent groups, namely students, teachers, and communities, in education and the effects of educational technology on learning and empowerment"--Provided by publisher.

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques. This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. The structure encompasses statistical, computer and mathematical as well as other models. The topics range from fuzzy logic and logical discriminant models to growth models and k-clique models. It also covers current research being conducted in the field. Errata(s) Errata (16 KB) Contents:Statistical Modelling:A Review of the Major Multidimensional Scaling Models for the Analysis of Preference/Dominance Data in Marketing (Wayne S DeSarbo and Sunghoon Kim)Role of Structural Equation Modelling in Theory Testing and Development (Parikshat S Manhas, Ajay K Manrai, Lalita A Manrai and Ramjit)Partial Least Squares Path Modelling in Marketing and Management Research: An Annotated Application (Joaquín Aldás-Manzano)DEA — Data Envelopment Analysis: Models, Methods and Applications (Dr Alex Manzoni and Professor Sardar M N Islam)Statistical Model Selection (Graeme D Hutcheson)Computer Modelling:Artificial Neural Networks and Structural Equation Modelling: An Empirical Comparison to Evaluate Business Customer Loyalty (Arnaldo Coelho, Luiz Moutinho, Graeme D Hutcheson and Maria Manuela Santos Silva)The Application of NN to Management Problems (Arnaldo Coelho, Luiz Moutinho and Maria Manuela Santos Silva)Logical Discriminant Models (Margarida G M S Cardoso)Meta-heuristics in Marketing (Stephen Hurley and Luiz Moutinho)Hold a Mirror Up to Nature: A New Approach on Correlation Evaluation with Fuzzy Data and Its Applications in Econometrics (Chih Ching Yang, Yu-Ting Cheng, Berlin Wu and Songsak Sriboonchitta)Non-parametric Test with Fuzzy Data and Its Applications in the Performance Evaluation of Customer Capital (Yu-Lan Lee, Ming-leih Wu and Chunti Su)Too Much ADO About Nothing? Fuzzy Measurement of Job Stress for School Leaders (Berlin Wu and Mei Fen Liu)Fuzzy Composite Score and Situational Judgement Test: An Integrated Operation Perspective of Scoring (Hawjeng Chiou and Tsung-Lin Ou)Mathematical and Other Models:Cluster Analysis: An Example Analysis on Personality and Dysfunctional Customer Behaviour (Malcolm J Beynon and Kate L Daunt)Assessing the Perception of Superstitious Numbers and Its Effect on Purchasing Intentions (Dina-Fu Chang and Yi-Sheng Jiang)Qualitative Comparison Analysis: An Example Analysis of Clinical Directorates and Resource Management (Malcolm J Beynon, Aoife McDermott and Mary A Keating)Data Mining Process Models: A Roadmap for Knowledge Discovery (Armando B Mendes, Luís Cavique and Jorge M A Santos)Growth Models (Mladen Sokele)PROMETHEE: Technical Details and Developments, and Its Role in Performance Management (Malcolm J Beynon and Harry Barton)Clique Communities in Social Networks (Luís Cavique, Armando B Mendes and Jorge M A Santos)Conclusion Readership: Undergraduates and postgraduates of management and business administration, academic researchers marketing professionals, financial professionals and business consultants. Keywords:Quantitative Modelling;Statistical;Computer;Marketing;Neural Networks;Fuzzy Logic;k-Clique Model;Meta-heuristicsKey Features:Focuses on the description and applications of many quantitative modelling approaches applied to marketing and managementTopics range from fuzzy logic and logical discriminant models to growth models and k-clique modelsContributors include prominent authors like Wayne DeSarbo, Malcolm J Beynon and others