The Secrets Of Successful Public Relations And Image Making

The Secrets of Successful Public Relations and Image-Making discusses several methods for effective public promotion. The book is comprised of 10 chapters that deal with the various aspects of image-making. The text first discusses what public relations is; who needs it; and what its applications are in different industries. The succeeding chapters cover the methods, technology, and concerns in an image promotion campaign, which include persuasion techniques, media promotions and events, and sponsorship. The book also tackles the importance of internal relation to public relations. The last chapter provides a guide in starting up a promotion campaign. The book will be of use to public relations practitioners and business owners who need an overview of the elements involved in public relations.

Before you hire an agency or invest in PR, get the inside scoop with this book.Outsiders have so many questions about the misunderstood public relations industry: Isn't it all just writing press releases? When should I start? Why can't I get my story on the front page of the New York Times? To get the most from your PR investment, you need an insider's perspective.Writing in an Advice Column format, Amanda Proscia draws on her 30 years of experience to dish out answers to answer your questions-even those you might hesitate to ask a PR pro. In a series of witty exchanges, you'll learn:What PR is and what it isn't (like, advertising, marketing and sales)Why you might not be ready to invest in PRThe "3 I" formula for spotting a newsworthy angle Get ready to be entertained as Proscia shares stories, insights, and frank thoughts on how PR works, when it fails, and how to course correct as the story changes.Whether you're a PR newbie or a seasoned pro, you'll enjoy this refreshingly honest guide to public relations from the client's perspective. Better yet, you'll emerge with a better understanding of how to put PR to work for your business.

Learn all you need to know about how to generate and manage publicity - from recognising public relations opportunities to creating and sustaining media coverage. Effective Public Relations not only shows you how to identify and target your audience but also provides practical techniques for presenting information whether writing news releases or organising press conferences and product launches. Power tips help you to deal with real-life situations and handle all types of media with confidence.

Here marketing public relations leader Thomas Harris uses dozens of case histories to show how some of the nation's most successful marketers have used public relations techniques to give added power and persuasion to their marketing messages.

A user-friendly, practical, and down-to-earth guide, filled with personal anecdotes of past and present practice, helpful tips, samples, references, and discussion of the impact of contemporary technologies on PR.