The Social Machine

New ways to design spaces for online interaction—and how they will change society. Computers were first conceived as “thinking machines,” but in the twenty-first century they have become social machines, online places where people meet friends, play games, and collaborate on projects. In this book, Judith Donath argues persuasively that for social media to become truly sociable media, we must design interfaces that reflect how we understand and respond to the social world. People and their actions are still harder to perceive online than face to face: interfaces are clunky, and we have less sense of other people's character and intentions, where they congregate, and what they do. Donath presents new approaches to creating interfaces for social interaction. She addresses such topics as visualizing social landscapes, conversations, and networks; depicting identity with knowledge markers and interaction history; delineating public and private space; and bringing the online world's open sociability into the physical world. Donath asks fundamental questions about how we want to live online and offers thought-provoking designs that explore radically new ways of interacting and communicating.

Social machines are a type of network connected by interactive digital devices made possible by the ubiquitous adoption of technologies such as the Internet, the smartphone, social media and the read/write World Wide Web, connecting people at scale to document situations, cooperate on tasks, exchange information, or even simply to play. Existing social processes may be scaled up, and new social processes enabled, to solve problems, augment reality, create new sources of value, and disrupt existing practice. This book considers what talents one would need to understand or build a social machine, describes the state of the art, and speculates on the future, from the perspective of the EPSRC project SOCIAM – The Theory and Practice of Social Machines. The aim is to develop a set of tools and techniques for investigating, constructing and facilitating social machines, to enable us to narrow down pragmatically what is becoming a wide space, by asking ‘when will it be valuable to use these methods on a sociotechnical system?’ The systems for which the use of these methods adds value are social machines in which there is rich person-to-person communication, and where a large proportion of the machine’s behaviour is constituted by human interaction.

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

Finalist for the Helen Bernstein Book Award for Excellence in Journalism From a New York Times investigative reporter, this “authoritative and devastating account of the impacts of social media” (New York Times Book Review) tracks the high-stakes inside story of how Big Tech’s breakneck race to drive engagement—and profits—at all costs fractured the world. The Chaos Machine is “an essential book for our times” (Ezra Klein). We all have a vague sense that social media is bad for our minds, for our children, and for our democracies. But the truth is that its reach and impact run far deeper than we have understood. Building on years of international reporting, Max Fisher tells the gripping and galling inside story of how Facebook, Twitter, YouTube, and other social network preyed on psychological frailties to create the algorithms that drive everyday users to extreme opinions and, increasingly, extreme actions. As Fisher demonstrates, the companies’ founding tenets, combined with a blinkered focus on maximizing engagement, have led to a destabilized world for everyone. Traversing the planet, Fisher tracks the ubiquity of hate speech and its spillover into violence, ills that first festered in far-off locales, to their dark culmination in America during the pandemic, the 2020 election, and the Capitol Insurrection. Through it all, the social-media giants refused to intervene in any meaningful way, claiming to champion free speech when in fact what they most prized were limitless profits. The result, as Fisher shows, is a cultural shift toward a world in which people are polarized not by beliefs based on facts, but by misinformation, outrage, and fear. His narrative is about more than the villains, however. Fisher also weaves together the stories of the heroic outsiders and Silicon Valley defectors who raised the alarm and revealed what was happening behind the closed doors of Big Tech. Both panoramic and intimate, The Chaos Machine is the definitive account of the meteoric rise and troubled legacy of the tech titans, as well as a rousing and hopeful call to arrest the havoc wreaked on our minds and our world before it’s too late.

Social machines are a type of network connected by interactive digital devices made possible by the ubiquitous adoption of technologies such as the Internet, the smartphone, social media and the read/write World Wide Web, connecting people at scale to document situations, cooperate on tasks, exchange information, or even simply to play. Existing social processes may be scaled up, and new social processes enabled, to solve problems, augment reality, create new sources of value, and disrupt existing practice. This book considers what talents one would need to understand or build a social machine, describes the state of the art, and speculates on the future, from the perspective of the EPSRC project SOCIAM – The Theory and Practice of Social Machines. The aim is to develop a set of tools and techniques for investigating, constructing and facilitating social machines, to enable us to narrow down pragmatically what is becoming a wide space, by asking ‘when will it be valuable to use these methods on a sociotechnical system?’ The systems for which the use of these methods adds value are social machines in which there is rich person-to-person communication, and where a large proportion of the machine’s behaviour is constituted by human interaction.

Create Your Own Social Media Money Machine If you'd like to sell your products or professional services, grow your brand and create a power following using Social Media, then this will be the most important book you'll ever read. This is a step by step, simple to follow guide of how you can create your own money machine for your business that works in any industry. This easy to follow method has given me great sales conversions for years and will show you how you can do the same for your business. First of all, this isn't like any other business book you have ever read. There is no fluff, filler or drawn out explanations of minor points - just proven methods that have been used for businesses to generate leads, sales and clients using Social Media. It's also easy to read, at just 105 pages you can read it in a day and have a dramatically improved understanding of how to monetise your social media. You can use the same system in this book to sell all kinds of products and services. For example, I've used the same system to get professional service clients for my social media agency every month. These exact strategies have been used by all different types of businesses from Estate Agency, Automotive, E-Commerce, Recruitment, Property Investors, Coaches, Consultants and Speakers and many more to monetize their Social Media quickly and efficiently. Here is a fraction of what you're getting... - 5 ways to market your business on Social Media that will increase leads and sales of your products and services. - How you really can get new clients in the next 14 days from Social Media - even if you are a complete unknown and have no prospect list to start with. - The method you can use today to get in front of the right clients that can afford your products and services. - A formula for creating killer content that is easy and simple to use, avoid writer's block or creative procrastination. - Strategies that bring your clients together into one place, getting the right message to the right people at the right time. - Where to find the clients you want, how to use targeting to quickly connect with those you want to do business with and avoid those you don't. - The million-pound question you need to answer to set up your social success. - How to eliminate wastage and misspent marketing budget, avoid wasting money by getting the right information and gaining a competitive advantage. - The tools that marketing professionals use that you need to know about to supercharge your social media results, in-expensively and quickly. - The one thing you need to know about social media to monetise it (that 99% of business owners don't know). - Why size doesn't matter and most people look at social media completely in the wrong way. - How to create eye catching visuals, power headlines and ads that convert.

Social critics and artificial intelligence experts have long prophesized that computers and robots would soon relegate humans to the dustbin of history. Many among the general population seem to have shared this fear of a dehumanized future. But how are people in the twenty-first century actually reacting to the ever-expanding array of gadgets and networks at their disposal? Is computer anxiety a significant problem, paralyzing and terrorizing millions, or are ever-proliferating numbers of gadgets being enthusiastically embraced? Machines that Become Us explores the increasingly intimate relationship between people and their personal communication technologies.In the first book of its kind, internationally recognized scholars from the United States and Europe explore this topic. Among the technologies analyzed include the Internet, personal digital assistants (PDAs), mobile phones, networked homes, smart fabrics and wearable computers, interactive location badges, and implanted monitoring devices. The authors discuss critical policy issues, such as the problems of information resource access and equity, and the recently discovered digital dropouts phenomena.The use of the word become in the book's title has three different meanings. The first suggests how people use these technologies to broaden their abilities to communicate and to represent themselves to others. Thus the technologies become extensions and representatives of the communicators. A second sense of become applies to analysis of the way these technologies become physically integrated with the user's clothing and even their bodies. Finally, contributors examine fashion aspects and uses of these technologies, that is, how they are used in ways becoming to the wearer. The conclusions of many chapters are supported by data, including ethnographic observations, attitude surveys and case studies from the United States, Britain, France, Italy, Finland, and Norway. This approach is especially valuable