The Tao Of Loyalty

In today′s business environment, people, rather than products, technology and processes, are increasingly becoming the crucial factor in differentiating profitable organizations from those that are not. It is therefore important to understand employee commitment and loyalty in organizations. This book begins by defining loyalty, the types of loyalty (emotional and behavioural) and how these can be measured and interpreted. The author discusses the potency of combining the two types of loyalty to segment employees into different categories which can then yield loyalty rankings. He goes on to discuss the elements that can be tweaked and managed and which impact on the loyalty scores of an employee. This book concludes with the processes involved in building accountability in order to ensure that everyone in the organization is aligned to, and expends energy in, building employee loyalty.

This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You'll hear from: - Eric G. Berggren - Stephen Burnett - Bobby J. Calder - Tom Collinger - Adam Duhachek - Lisa Fortini-Campbell - Nigel Hopkins - Dawn Iacobucci - Richard I. Kolsky - Maria Flores Letelier - Edward C. Malthouse - Francis J. Mulhern - Lisa A. Petrison - Andrew Razeghi - Don E. Schultz - Charles Spinosa - Paul Wang

The relation between liberal democracy and Confucianism is explored by author Chenyang Li as he argues for a Chinese future where both coexist as independent value systems. This relationship is shown through a comparative study of Chinese and Western ideas and philosophies of being, truth, language, ethics, religion, and values. The book covers a wide range of philosophers and philosophies, including Aristotle, Zhuang Zi, Heidegger, Confucius, Kripke, and feminist care ethics. Li shows how a comparative approach to different patterns of thinking in Chinese and Western traditions sheds light on the intelligibility of Chinese multiple ethico-religious practice, which in turn supports the claim that democracy and Confucianism can coexist as independent value systems. In addition, Li's comparative study of different patterns of thinking in Chinese and Western traditions sheds light on the "harmony" model of Chinese philosophy and culture.

Following Master of Five Excellences, the previously published volume of Cheng Man-Ch'ing's teachings, comes this volume in which Man-Ch'ing expounds his views in 49 essays. His lessons of inner development and comments on daily life will be of particular interest to both t'ai chi adherents and those interested in Chinese culture. Photos & line drawings.

Welcome to "The Silicon Sage: AI Interpretations of the Tao Te Ching," a groundbreaking exploration where the enduring wisdom of ancient Taoist philosophy intersects with the cutting-edge capabilities of artificial intelligence. This book is an endeavour to bridge two vastly different worlds - the ancient and the digital - and in doing so, to offer a unique perspective on Lao Tzu's profound teachings. The Tao Te Ching, written by the sage Lao Tzu over two and a half millennia ago, is a cornerstone of Taoist philosophy. Its verses have guided countless individuals in their quest for personal understanding, balance, and harmony with the natural world. However, as our world evolves and technology becomes increasingly integral to our lives, new interpretations and understandings of these ancient texts emerge. This is where artificial intelligence steps in. Artificial Intelligence, or AI, represents the pinnacle of human technological advancement and intellectual achievement. AI's capacity to analyse, interpret, and present data in innovative ways has opened new avenues for understanding complex subjects. In this book, AI acts as the 'Silicon Sage', delving into the Tao Te Ching's verses and offering interpretations that are insightful, relevant, and accessible, particularly to those new to Taoist thought. The intention behind using AI for interpreting the Tao Te Ching is multifold. Firstly, it provides a fresh lens through which the ancient verses can be understood, making them more accessible to a modern audience. The AI's ability to process and analyse vast amounts of information allows for a comprehensive exploration of the text, drawing connections and insights that may not be immediately apparent to the human reader. Secondly, this approach highlights the universality and timelessness of the Tao Te Ching's wisdom. By demonstrating that even the most modern of technologies can find relevance and meaning in these ancient teachings, we see how the Tao's insights transcend time and technological progress. Furthermore, the use of AI challenges us to consider the role of technology in our spiritual and philosophical explorations. In an age where technology often seems at odds with nature and simplicity - key themes of Taoist philosophy - this book serves as a reminder that technology, when used thoughtfully, can enhance our understanding of the world and ourselves. "The Silicon Sage: AI Interpretations of the Tao Te Ching" is not just a novel rendition of an ancient text; it is a dialogue between the past and the future. It is an invitation to both seasoned Taoist followers and newcomers to view the teachings of the Tao through a new, digital lens. As you journey through the chapters, we hope you find these interpretations enlightening, thought-provoking, and a valuable addition to your exploration of Taoist philosophy.

Professor Cheng Man-Ch’ing regarded a set of five disciplines—the "five excellences"—to be the mark of a well-rounded person: calligraphy, painting, poetry, t’ai chi, and medicine. Although he is best known for his teachings on the martial arts (in particular, his highly influential adaptation of t’ai chi), versatility was central to Cheng’s philosophy of life, and he encourage his students to combine artistry with scholarship. This inspiring book is a commentary on and working compendium of Cheng’s literary and pictorial interpretations of these subjects. Of interest to aficionados of Chinese art, culture, and history, Master of Five Excellences also offers internal techniques for practitioners of the martial arts, as Hennessy provides an insight into the rarely-glimpsed creative side of Cheng Man-Ch’ing.

Questions of the nature of understanding and interpretation—hermeneutics—are fundamental in human life, though historically Westerners have tended to consider these questions within a purely Western context. In this comparative study, Zhang Longxi investigates the metaphorical nature of poetic language, highlighting the central figures of reality and meaning in both Eastern and Western thought: the Tao and the Logos. The author develops a powerful cross-cultural and interdisciplinary hermeneutic analysis that relates individual works of literature not only to their respective cultures, but to a combined worldview where East meets West. Zhang's book brings together philosophy and literature, theory and practical criticism, the Western and the non-Western in defining common ground on which East and West may come to a mutual understanding. He provides commentary on the rich traditions of poetry and poetics in ancient China; equally illuminating are Zhang's astute analyses of Western poets such as Rilke, Shakespeare, and Mallarmé and his critical engagement with the work of Foucault, Derrida, and de Man, among others. Wide-ranging and learned, this definitive work in East-West comparative poetics and the hermeneutic tradition will be of interest to specialists in comparative literature, philosophy, literary theory, poetry and poetics, and Chinese literature and history.

Tao Yuanming (365?–427), although dismissed as a poet following his death, is now considered one of China’s greatest writers. Over the centuries, portrayals of his life—some focusing on his eccentricity, others on his exemplary virtue—have elevated him to iconic status. This study of the posthumous reputation of a central figure in Chinese literary history, the mechanisms at work in the reception of his works, and the canonization of Tao himself and of particular readings of his works sheds light on the transformation of literature and culture in premodern China. It focuses on readers’ interpretive negotiations with Tao’s works and on changes in hermeneutical practices, critical vocabulary, and cultural demands, as well as the intervention of interested and influential readers, in order to trace the construction of Tao Yuanming. Driven by a dialogue on categories at the very heart of literati culture—reclusion, personality, and poetry—this cumulative process spanning fifteen centuries, the author argues, helps explain the very different pictures of Tao Yuanming and the divergent ways of reading his works across time and illuminates central issues animating premodern Chinese culture.