The Thompson Red Book On Advertising
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The Thompson Red Book on Advertising
Author | : Anonim |
Publsiher | : Unknown |
Total Pages | : 336 |
Release | : 1899 |
Genre | : Advertising |
ISBN | : UCAL:$B106556 |
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The Thompson Red Book On Advertising
Author | : J Walter Thompson |
Publsiher | : Palala Press |
Total Pages | : 334 |
Release | : 2018-02-24 |
Genre | : Electronic Book |
ISBN | : 1378584686 |
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This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
The Thompson Red Book on Advertising
Author | : J. Walter Thompson |
Publsiher | : Nabu Press |
Total Pages | : 334 |
Release | : 2013-10-01 |
Genre | : Electronic Book |
ISBN | : 1289761256 |
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This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.
The Thompson Red Book on Advertising
Author | : J. Walter Thompson Co |
Publsiher | : Forgotten Books |
Total Pages | : 332 |
Release | : 2017-10-14 |
Genre | : Reference |
ISBN | : 0266284981 |
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Excerpt from The Thompson Red Book on Advertising: A Register of Representative Organs and How to Use Them The Chicago offices are commodiously situ ated in the enormous office building, quaintly called The Rookery, which stands on the corner of La Salle and Adams Streets, in the center of Chicago's financial district, and convenient to all street and steam transportation lines. The Boston offices are at 31 Milk Street, nearly opposite the famous Old South Church, and are on historic ground. Benjamin Franklin's father lived in this immediate locality when the printer and philosopher was born. There are three views from the New York office windows that are always enjoyed by visiting customers. The location is in a large breathing spot that, despite the noise and uproar of passing cars, general traffic and the ever-present shouting newsboy, is far enough away from other buildings to give an ever varying scene of life. To the west. Across Park Row, is the government building, with the United States Courts and the Post Office, where the busy officials are constantly despatching tons of mail matter day and night, by pneumatic tubes, cable-cars and wagons. The New York Times Building alone furnishes over a ton of mail a day. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Selling Culture
Author | : Richard Malin Ohmann |
Publsiher | : Verso |
Total Pages | : 428 |
Release | : 1996 |
Genre | : Business & Economics |
ISBN | : 1859841104 |
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In this fascinating and highly acclaimed study of the development of consumer society in the United States, Richard Ohmann traces the birth and subsequent growth of mass culture that came with the rise of general-interest magazines and brand-name products. 20 photos.
Advertising
Author | : Liz McFall |
Publsiher | : SAGE |
Total Pages | : 224 |
Release | : 2004-02-18 |
Genre | : Business & Economics |
ISBN | : 9781446232484 |
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Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces.
Advertising in America
Author | : Danielle Sarver Coombs |
Publsiher | : Bloomsbury Publishing USA |
Total Pages | : 265 |
Release | : 2024-06-27 |
Genre | : Business & Economics |
ISBN | : 9781440877674 |
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This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become increasingly sophisticated and ever-present, whether it takes the form of algorithms governing your social media feed, television commercials, paid influencers, or stadiums branded with the names of corporate sponsors/owners. This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising in all its forms, as well as the multitude of connected issues-data collection, privacy, consumerism, technology, and others-regarding advertising and its role as both a shaper and reflector of American culture. It surveys various advertising media, discusses the social and cultural contexts in which it is consumed, and highlights key moments in the history of advertising in the United States. In addition, the book is supplemented with carefully curated primary sources, personal essays, a glossary of advertising terms, and other resources to provide readers with a full picture of advertising as both an industry and a shaper of American culture.
Advertising Progress
Author | : Pamela Walker Laird |
Publsiher | : JHU Press |
Total Pages | : 584 |
Release | : 2020-01-15 |
Genre | : History |
ISBN | : 9781421434186 |
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Selected by Choice Magazine as an Outstanding Academic Title Originally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why—in the intense competitions for both markets and cultural authority—the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.