The Transformation Of Television Sport

The Transformation of Television Sport: New Methods, New Rules examines how developments in technology, broadcasting rights and regulation combine to determine what sport we see on television, where we can see it and what the final output looks and sounds like.

The Transformation of Television Sport: New Methods, New Rules examines how developments in technology, broadcasting rights and regulation combine to determine what sport we see on television, where we can see it and what the final output looks and sounds like.

Fields in Vision offers a comprehensive and analytical study of the international phenomenon of television sports coverage. Garry Whannel considers the historical development of sport on television, the growth of sponsorship and the way that television and sponsorship have re-shaped sport in the context of the enterprise culture. Drawing on archival research, Whannel first charts the development of the BBC Outside Broadcast department, and the growing battle for dominance between BBC and ITV, showing how sponsorship and the rising power of sports agents began to transform sport - not only in the UK but across the world - in the 1960s. He goes on to examine the implications of this vast and escalating global network during the 1980s by analysing the central role that stars and narratives began to play in television sport, presenting case studies of major contests such as Coe versus Ovett and Decker versus Budd. His study also takes into account one of the more indirect, but no less significant results of international televised sport - the rise of popular fitness chic and the American monopoly of the workout boom of the 1980s. Fields in Vision explains the development of television sport by linking its economic transformation with the cultural forms through which it is represented, offering a study encompassing not simply the sports world, but our relationship with television and the media industries as a whole.

This book offers an introductory guide to sports TV, its history in the United States, the genre’s defining characteristics, and analysis of its critical significance for the business practices, formal properties, and social, cultural, and political meanings of the medium. Victoria E. Johnson discusses a range of examples, from textual analysis of programs such as Monday Night Football and Being Serena to examination of television rights details, to sports TV’s technological innovations and engagement of critical political debates. Johnson examines sports TV from its introduction to the ESPN+ era. She proposes that sports, as seen on TV in all of its iterations, is the central cultural forum for working through questions of community ideals, struggles over national and regional mythologies, and questions of representative citizenship. This book is an ideal guide for students and scholars of television, media, and cultural studies as well as those with an interest in television genre, sports TV history, and contemporary sport and media culture.

Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area. Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media.

Not Just Victims contains twelve oral histories based on conversations with Cambodian community leaders in eight American cities with sizable Cambodian ethnic communities. Unlike the dozens of autobiographies published by Cambodians that focus largely on their victimization and experiences during the Khmer Rouge regime before fleeing Cambodia, these narratives describe how Cambodian refugees have adapted to life in the United States. Providing insiders' views of the issues and challenges the group is encountering, Not Just Victims focuses on communities in Long Beach, Philadelphia, Washington, D.C., Seattle, Portland, Tacoma, and the Massachusetts towns of Fall River and Lowell. Sucheng Chan's extensive introduction provides a historical framework within which the stories of the refugees can be better understood. She discusses the civil war that brought death to half a million people (1970-75), the bloody Khmer Rouge revolution (1975-79), the border war during the Vietnamese occupation of Cambodia (1979-89), and the additional travails faced by those who escaped to holding camps in Thailand. The book also includes an essay on oral history and a substantial bibliography.

Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area. Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media.