The Truth About Better Business Communication Collection

150 powerful bite-size techniques for supercharging all your business communications: print, web, e-mail, and in person! Three full books of indispensable, practical advice on virtually every form of business communication! Discover how to write e-mails, reports, proposals, and web content that really pack a punch… build presentations around what people really want to know… communicate successfully in every negotiation scenario, even the most frustrating or unexpected… and much more! From world-renowned leaders and experts, including Natalie Canavor, Claire Meirowitz, James O’Rourke, and Leigh Thompson

The Truth About the New Rules of Business Writing shows you how to master the art of effective business communication replacing the old standards of jargon, pomposity, and grammar drills with a simple, quick, and conversational writing style. Authors Natalie Canavor and Claire Meirowitz demonstrate how to plan and organize your content, make your point faster, tell your readers what's in it for them, construct winning documents of every kind--print, electronic, and even blog entries and text messages! The Truth about the New Rules of Business Writing brings together the field's best knowledge and shows exactly how to put it to work. With an "aha" on every page, it presents information in a clear, accessible style that's easy to understand and use. Written in short chapters, it covers the entire field, cuts to the heart of every topic, pulls back the curtain on expert secrets, and pops the bubble of commonly-held assumptions. Simply put, this book delivers easy, painless writing techniques that work. ¿ FranklinCovey Style Guide: For Business and Technical Communication can help any writer produce documents that achieve outstanding results. Created by FranklinCovey, the world-renowned leader in helping organizations enhance individual effectiveness, this edition fully reflects today's online media and global business challenges. The only style guide used in FranklinCovey's own renowned Writing AdvantageTM programs, it covers everything from document design and graphics to sentence style and word choice. This edition includes extensive new coverage of graphics, writing for online media, and international business English.

A brand new collection of powerful insights into business team-building… 4 pioneering books, now in a convenient e-format, at a great price! 4 remarkable eBooks help you create and inspire great teams to unprecedented levels of performance Your success is crucially dependent on your ability to create, lead, and inspire teams to achieve extraordinary results. The comprehensive resources in this 4 eBook package will help you do precisely that. In Lead with LUV: A Different Way to Create Real Success, the legendary Ken Blanchard ("The One Minute Manager") and former Southwest Airlines CEO Colleen Barrett help you achieve breakthrough performance by leading with love. They explain what "love" really means in the organizational context, why leading with love is not "soft" management, how to handle inappropriate behavior, how to make "servant leadership" work, and how to sustain leadership with love. Next, in 17 Rules Successful Companies Use to Attract and Keep Top Talent: Why Engaged Employees Are Your Greatest Sustainable Advantage, David Russo top workforce optimization consultant David Russo identifies exactly what great organizations do differently when it comes to managing people. Russo distills these differences into actionable rules covering everything from resourcing and compensation to leadership development, risk-taking to change management. You'll learn how to build genuine esprit de corps in any environment, ensuring that your employees' efforts, minds, and hearts stay focused on your mission, and stay committed to results and competitive advantage. In Managing People and Performance: Fast Track to Success, David Ross reveals how to get the best possible performance out of every member of your team, whatever their personality or skill set. Using Ross's breakthrough tools, techniques, checklists, and guidance, you'll master indispensable skills for creating, developing, and managing high performance teams--and, at the same time, accelerating your own career development. Finally, in How to Get What You Want...Without Having to Ask, international best-selling author Richard Templar brings his inimitable blend of originality, imagination, wisdom, and straight talk to the challenges of negotiation, persuasion, and influence. The world-renowned author of best-sellers like The Rules of Life, Templar offers up 100 clever, simple, pain-free ways to get people throughout your organization to happily say "yes" to you, and smooth your team's path to success! From world-renowned leaders and performance experts Ken Blanchard, Colleen Barrett, David Russo, David Ross, and Richard Templar

With recent changes in technology, media, and the communication landscape, the journey to ethics has become more complicated than ever before. This book aims to answer ethical questions, from applying ethics and sound judgment through your organization and communication channels to taking your ethics and values into every media interview. With the understanding of how personal and professional ethics align, business leaders, managers, and students will maneuver their way around this new landscape showcasing their values in ethical conduct. This book is divided into eight important areas based on where and why a breakdown in ethical behavior is likely to occur, and delivers advice from experts on the frontlines of business communications who know what it means to face the inherent changes and challenges in this field. With more than 80 questions and answers focused on guiding marketing, PR and business professionals, readers will uncover situations where ethics are challenged, and their values will be tested. This straightforward Q&A guidebook is for professionals who realize ethics are a crucial part of decision-making in their communications and who want to maintain trust with the public and their positive brand reputations in business. Readers will receive answers to pressing ethical questions to help them apply best practice guidelines and good judgment in their own situations, based on the stories, theories, and practical instruction from the author’s 30 years of experience as well as the thought leaders featured in this book.

For B.Com., BCA, BBA, MBA and as per the UGC Model Curriculum.