The Truth About Green Business

Everything you need to know to green your business and grow your profit. • The truth about what climate change means for your business • The truth about running lean and green • The truth about future proofing your business Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH This book reveals 52 PROVEN GREEN STRATEGIES and bite-size, easy-to-use techniques that get results. “This little book is inspiring in its range and practicality—not just for CEOs, but for every member of the enterprise…an exceptionally useful guide for ‘going green’ at any scale of enterprise.” CHIP CONLEY, CEO, Joie de Vivre Hospitality “In a world where green business advice is rampant, this is the one resource you need: a field guide that combines insight and inspiration with a solid, actionable path forward.” JOEL MAKOWER, Executive Editor, GreenBiz.com

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Everything you need to know to green your business and grow your profit. The truth about what climate change means for your business The truth about running lean and green The truth about future proofing your business Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH This book reveals 52 PROVEN GREEN STRATEGIES and bite-size, easy-to-use techniques that get results. "This little book is inspiring in its range and practicalit.

Annotation Presenting 150 signed entries, this book provides an overview of key principles, approaches, strategies, and tools businesses have used to reduce environmental impacts and contribute to sustainability.

From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. "

Proceedings of the Conference on Green Competitiveness for Sustainable Development, held at New Delhi during 27-28 October 2006.

Canadian entrepreneurs have a tremendous opportunity to meet the needs of a growing global environmental market in Canada and internationally. Starting a Green Business in Canada is an essential business guide. It is filled with practical guidance. Chapters include:¿ Global environmental trends¿ The best green business opportunities¿ Starting operations¿ Financing your business¿ Marketing green products and services¿ Greening your business operations¿ Business for a better world¿ Other great resourcessStarting a Green Business in Canada is jam-packed with practical information. It features case studies of successful companies from across the country. Timely, it will be an invaluable tool to people starting a business in this fast growing sector and existing businesses that want to operate more sustainably.

The issues of sustainability and corporate social responsibility have become vital discussions in many industries within the public and private sectors. In the business realm, incorporating practices that serve the overall community and ecological wellbeing can also allow businesses to flourish economically and socially. Green Business: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the challenges and benefits of implementing sustainability into the core functions of contemporary enterprises, focusing on how green approaches improve operations. Highlighting a range of topics such as corporate sustainability, green enterprises, and circular economy, this multi-volume book is ideally designed for business executives, business and marketing professionals, business managers, academicians, and researchers actively involved in the business industry.

Auden Schendler serves as the sustainability director of the Aspen Skiing Company, which operates the Aspen/Snowmass resort complex in Colorado. He discusses his successes and failures in promoting sustainability to illustrate the lessons he has learned. Proving refreshingly open, Schendler criticizes his colleagues, including his previous CEO, who told Schendler he could introduce a green initiative only "over my dead body." Schendler calls for transparency and an end to greenwashing, demanding that corporations, nonprofit organizations, and governmental bodies clarify which sustainability projects work and which do not, and pursue the ones that make a difference. getAbstract recommends this valuable guide to executives, government leaders and concerned citizens who want to take meaningful action against global warming.