The Ultimate Guide To Search Engine Marketing

Revised edition of the author's Ultimate guide to search engine optimization.

Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars, one can easily increase the number of visitors to a Web site and significantly increase sales. Based on interviews with hundreds of PPC masters, this book is a compilation of their secrets and proven successful ideas.

Is your ultimate goal to have more customers come to your website? You can increase your website traffic by more than 1,000 percent through the expert execution of Pay Per Click Advertising.

Turn Your Website into A Marketing Powerhouse! Author and search engine optimization (SEO) expert, Jon Rognerud unlocks the mystery of SEO and removes the fears of intimidating technology with this step-by-step guide to building a fully optimized web site and a successful, traffic-driving SEO campaign. Begin by learning how to lay the foundation of your SEO campaign, from building your web site to identifying your market and creating web-savvy content. Next, master the implementation of SEO tools and tactics, including keyword research, linking, and submitting to search engines. Then learn how to apply proven strategies, including using social media, pay-per-click, paid advertising, landing page conversions and much more. This is your guide to gaining exposure and creating a buzz big enough to put a lot of money in your pocket! Learn how to: Create an attractive website with SEO-enriched content Choose the right keywords and create an effective seed list Use effective tools to identify and attract quality traffic Safeguard your site from becoming spam Use cutting-edge tactics to gain exposure and land on page 1 of Google Create relationships with other sites through linking Use social media sites within your online marketing plan Turn traffic into sales Everything you ever needed to build a website and get results is right here-all in one place!

Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and content can solve business problems Building a new brand through SEO and content Identifying who your true competitors are Which Analytics reports you should be regularly monitoring How to establish research channels that can inform your business initiatives Building personas and audience purchase journeys Prioritizing locations, demographics and countries What needs to be in place to maximize free traffic levels to your brands assets Understanding all the key tasks and attributes for an effective content program Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets Calculating ROI for SEO and Content initiatives Small business marketing via content and SEO and having the right small business mindset for success Website and content design considerations (accessibility, principles of marketing) Optimizing for the future and looking at other search venues Amazon Optimization YouTube Optimization App Store Optimization (ASO) Podcast Optimization Optimizing Blogs and other off-site content Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles How to build an optimization path and programs that drive results and manage risks In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!

DIGITAL MARKETING STRATEGIES 2019 book describes up to date, useful, tested and effective strategies in an easy to understand way. 1. "DIVIDE & CONQUER" METHOD As of 2019, an average consumer sees 10,000 marketing messages per day and the attention span of an average internet user declined to only 8 seconds. 1.3 billion websites try to impress these people. In such an environment, you cannot achieve success by targeting wide audiences and using general marketing messages. To gain their attention, you have to divide your target audience and communicate each segment with the most relevant marketing message. 2. SEARCH ENGINE OPTIMIZATION (SEO) As the competition gets fierce, you have to work more than ever in 2019. This chapter provides detailed information regarding all 5 stages of SEO: Research, Strategy & Keyword Selection, On-site SEO, Infrastructure and Usability, Link Development, and Performance on Search Engine Results Page (SERP). 3. DIGITAL ADSThis chapter focuses on the strategies that will provide the highest conversion in Google Ads (formerly AdWords) and Facebook Ads. You will find detailed information on how to structure your digital ad campaigns and discover effective strategies to achieve success. The chapter provides various examples on text, display and social ad campaigns. 4. SOCIAL MEDIA This chapter focuses on achieving high ROI from social media. Platform-specific success strategies are presented based on Facebook, Instagram, Twitter, YouTube and LinkedIn. 5. EMAIL NEWSLETTERSIn addition to the format, content, timing and frequency of email newsletters, there is a specific section regarding performance analysis. CHECKLISTS AND THE THINGS YOU NEED TO DOTo help you get results, you will find 30-item checklists at the end of each chapter. Using them, you will be able to review the topics that are covered in each chapter. You will also find a special section at the end of each chapter, focusing on the things you need to do to implement this knowledge in your campaigns after reading this book. This will eliminate the gap between reading the book and taking action, as is the case in many other books. Many brands have already implemented "Divide and Conquer" method and significantly improved their digital marketing conversion.Now, it is your turn!

"Covering the latest breaking news in Google AdWords, the fourth edition of this best-selling guide introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections cover everything advertisers need to know, including flexible bid strategies, enhanced site links, and bid modifiers specific to location device and time; AdRank formula changes and the increased importance of ad extensions; enhanced AdWords Express for small business advertisers to get launch and rates faster, new display ad builder options that save small advertisers time and money, updates toGoogle's Keyword and Display planners and the retirement of Contextual Tool, and improved Paid vs. Organic reports that include obscure data from AdWords. Coached by AdWords experts Perry Marshall, Bryan Todd, and Mike Rhodes, advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales"--