The Ultimate Press Release Swipe File 50 Templates That You Can Use To Get Your Business Media Exposure Today

Have you ever wanted to get exposure for your business, website, charity or project but not sure what hook or story angle would interest the media?Well, The Ultimate Press Release Swipe File is the solution.Filled with over 199 hooks and headlines that you can swipe and implement into your next press release, this guide has been designed to help eliminate any procrastination or mental blocks you might have when coming up with a new angle for your media exposure campaigns.Just sit down, turn to one of the pages of the book and you will be presented with a newsworthy headline, hook, rationale as to why this is a killer story idea, and examples that you can legally swipe and use today.It's just like having your own publicist on retainer feeding you new story ideas every day.

Today's journalists are struggling to cover more with fewer resources, which means there are great opportunities for those who can make a timely pitch in the right way. In this guide for first-time press release writers and public relations professionals alike, Steven Lewis breaks down the press release transaction, showing you how to write a press release that will get attention. As a journalist or publications like the "Financial Times" and "Esquire," Steven Lewis received thousands of press releases. As a consultant to global corporations, he has written press releases that led to media coverage around the world. "How to Write Perfect Press Releases" puts all that experience in your hands and shows you how to do the same.

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

The power of positive publicity is one of the most underutilized and underrated tools available for business owners and/or aspiring entrepreneurs looking to start a business. The 116-page DIY workbook empowers entrepreneurs and business owners by giving them the tools to leverage publicity as a means to increase sales, lure investors, attract new customers and build company culture. The Do-It-Yourself Guide to Creating Positive Publicity is an active guide (not passive) filled with exercises, real-life success stories, and proven templates to teach you how to take your company to the next level of growth by tapping into the power of positive exposure. This jargon-free, down to earth guide will take you through a 3-step process to build positive exposure that will grow your business and have you standing-out over competitors by the time you're finished. What's Inside: Patented 3-Step Process to Getting the Attention You Deserve Discover your strategy Activate your plan Measure, refine, and develop stamina Hands-On Exercises to Build Your Publicity Machine What Will Publicity Do For You? Your Company Repository Your Bucket List What Do You Want Attention For? Who's Attention Do You Really Want? Know Your Competitors Become a Story Teller Who's On Your List? Recognitions & Achievements 3 One-of-a-Kind, Industry Tested, Publicity Generating Templates Template #1: "Top 50 Most Popular Media Outlets WITH Contact Info" Template #2: "How to Write a Sticky Press Release" Template #3: "How to Pitch a Reporter" Everything You Need to Build Your Own Publicity Powerhouse The Do-It-Yourself Guide to Creating Positive Publicity will allow you to save money by not having to rely on expensive PR agencies that overcharge and underdeliver. The workbook will turn you into your own PR pro and show you how addicting getting attention for your business can be. If you're not exploiting this powerful tool, you're not giving yourself every opportunity to succeed. It's not rocket science and you don't need a marketing degree to understand the workbook. Take advantage of the secrets and strategies Brian has used to secure top-tier media placements for 100% of his clients in outlets such as Forbes, Fortune, TechCrunch, Entrepreneur, BBC, Fox News, New York Post, San Francisco Chronicle and many more. With his guidance, Brian's students have secured some of the most reputable awards in the United States, such as Forbes 30 Under 30, Ernst & Young Entrepreneur of the Year, Inc. Top Workplaces in the United States, Entrepreneur Magazine Top Company Cultures in the US, San Diego Union-Tribune #1 Top Workplace in San Diego County, San Diego Business Journal #1 Most Admired CEO, and Inc. 5000. What people are saying: "I've worked with Brian for over four and a half years. We started out doing a lot of awards, local news and worked our way up to my ultimate goal of winning Forbes 30 Under 30. Brian has done an incredible job taking us from having no idea what we were doing to winning some pretty major awards and getting awesome news coverage!" Forbes 30 Under 30 Winner, Stephan Goss, CEO at Zeeto

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Get a head start evaluating Windows 10--with technical insights from award-winning journalist and Windows expert Ed Bott. This guide introduces new features and capabilities, providing a practical, high-level overview for IT professionals ready to begin deployment planning now. This edition was written after the release of Windows 10 version 1511 in November 2015 and includes all of its enterprise-focused features. The goal of this book is to help you sort out what’s new in Windows 10, with a special emphasis on features that are different from the Windows versions you and your organization are using today, starting with an overview of the operating system, describing the many changes to the user experience, and diving deep into deployment and management tools where it’s necessary.

White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces concepts and practices necessary for producing effective visual communication across a variety of formats—from web to print. Sections on Gestalt theory, color theory, and WET layout are expanded to offer more in-depth content on those topics. This new edition features new covering current trends in web design—Mobile-first, UI/UX design, and web typography—and how they affect a designer’s approach to a project. The entire book will receive an update using new examples and images that show a more diverse set of graphics that go beyond print and web and focus on tablet, mobile and advertising designs.