The Value Of A Promise Consistently Kept

All children lie. But when your child lies to you, it can feel like a personal betrayal. Backed by years of psychological research, this common-sense, practical guide reveals which parenting strategies promote truthfulness in children—and which ones don’t. Lying is a healthy and inevitable part of child development. But when do lies become a problem? In this book, psychologist Victoria Talwar, Director of the Talwar Child Development Lab at McGill University, presents practical, science-based strategies to address lying and foster truthfulness in children, from early childhood to the teenage years. Kids need to learn what honesty looks like in different social situations, and also how to tell the truth in ways that do not hurt others’ feelings—a complicated task! Parents and caregivers will learn how to use stories and examples to have proactive conversations with children about honesty, and how to model honest behavior for children. Talwar shows readers how to respond effectively when a child lies (as they inevitably will). Backed by years of psychological research, this common-sense, practical guide reveals which parenting strategies promote truthfulness in children—and which ones don’t.

Can a gentle beauty tame this beastly cowboy? Allegra’s life has fallen apart too many times to count. But with a new home and a herd of raucous goats, the sweetly shy woman is determined to be happy with what she has. There’s no use wishing for more. Especially not from the dark, dangerous cowboy who keeps crossing her path. A woman like her could never learn to love villain like him. Someone has to be the bad guy, and in the Westfall family, it’s Thorne. He’ll never be the golden boy, and a scoundrel doesn’t get the girl. Falling head over heels at first sight for Allegra can’t happen. But when Allegra’s life implodes spectacularly, Thorne’s the only one there to protect her… and her goats. Stuck together on an isolated ranch, she burrows beneath his icy outer layers to the passionate man beneath the surface. A beauty may be able to love a beast, but can Allegra open her heart to a man like Thorne and can Thorne keep her heart safe? For the love of a good woman, this bad man is ready to try. cowboy steamy opposites attract ranch romance western romance books novels women beauty beast

Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.

A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of A quick start guide to advertising A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators Creative thinking strategies and how to generate ideas based on creative briefs Utilizing brand archetypes and creating unique branded content Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view How to build a brand narrative in the digital age Copywriting how-to's for art directors and designers Experiential advertising An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content.

Anjali has a dream marriage, a wonderful husband, lovely children and a cozy satisfying life. But like all dreams, hers would end too. What happens as tragedy strikes her when she least expects it? The home she has built very carefully has broken into pieces. Does Anjali find her home again? This book is a sweeping saga of love stories: of a lover, of a wife, of a mother, of a grandmother and of a woman who blooms into her own and finds herself. Journey with Anjali as her life unfolds with hopes, dreams and aspirations, with love, loneliness and disappointments, and with adventure, excitement and success.

The Performativity of Value: On the Citability of Cultural Commodities addresses the increased commodification of language in the U.S. cultural economy. The marketing of cultural commodities in formats such as websites, videos, movies, books, online games, or television episodes—as distributed across a wide range of technological devices—means that language is moving across situational contexts to an unprecedented degree. Just as authors quote or paraphrase sources in the construction of a text, subjects “cite” the commodified words, images, and works of others as they construct their social identities. Steve Sherlock discusses how consumer citational practices generate demand for those cultural commodities which align the self with particular subcultural groups. By “re-citing” the exchange value frame within which language itself has acquired an economic worth, consumer citational practices have become performative of the U.S. cultural economy. In order to describe this process, the book extends the work of Judith Butler on the performativity of gender to the performativity of exchange value, as well as to the performativity of subcultural values. The book also develops a critique of the increasing commodification of language in the contemporary economy. Sherlock follows Butler in developing a model of performativity based on Jacques Derrida’s work, particularly regarding the citability of language into new situational contexts. Derrida’s critique of the metaphysics of presence in Western philosophy and culture is extended toward a critique of the assumed presence of exchange value in the cultural marketplace. The book also incorporates the work of the Bakhtin Circle into this framework—especially their insight into how everyday utterances, which “report on” the words of others, become a site for the re-negotiation of values between self and others. The re-citational process used in contemporary identity construction can thus either re-cite the current cultural economy, or resist it. The Performativity of Value contributes to themes examined in social theory, social psychology, literary theory, continental philosophy, and cultural studies, and thus will be of interest to students and scholars working in those areas.