The Viagra Ad Venture

Since the FDA approved Viagra in March 1998, the «little blue pill» has been prescribed to over twenty million men. The Viagra Ad Venture: Masculinity, Media, and the Performance of Sexual Health chronicles the story of Viagra as reported in our nation's news outlets and promoted by Pfizer Pharmaceutical's marketing materials. In this critical discourse analysis, author Jay Baglia uses feminist and performance theory to uncover the meaning of Viagra and its relationship to performances of masculinity. At stake are the ways in which we construct normalcy, particularly as it relates to health, sexuality, gender, and the body. This book fits well in a variety of classes including gender studies, media studies, research methods, feminist theory, human sexuality, and health communication.

Discover the secrets to success in sport-related tourism and adventure travel!This essential handbook of sport-related travel provides an in-depth look at an international industry growing by leaps and bounds. Sport and Adventure Tourism serves as a unique reference resource for sports and tourism professionals, educators and students, presenting an invaluable overview of a niche market that’s rapidly outgrowing its niche. Covering every aspect of sport tourism from historical, economic, and sport-specific starting points, the book features thoughtful and incisive commentary from the foremost experts in the field.Presented in a concise, easy-to-read format, Sport and Adventure Tourism provides an unrivaled orientation to all facets of sport-related tourism and leisure management. Sports travel (both participatory and spectatorial) and adventure tourism are examined in terms of size and growth of the market, marketing and management strategies, and future prospects. The book includes international, up-to-date case studies, links to relevant Websites and an extensive roster of references.Sport and Adventure Tourism examines all aspects of sport-related tourism, including: planning, developing, and marketing an event skiing and snowboarding boating, sailing, and fishing the “phenomenon” of golf tourism mountain-based adventure tourism the growing spa industry virtual sports tourism-an alternative to travel This one-of-a-kind primer presents an informative study of sports, leisure, and adventure travel, covering everything from golf tourism to heli-skiing to sports event and spa tourism. A handbook for professionals, a textbook for academics, and a highly readable introduction for anyone interested in sport-related travel, Sport and Adventure Tourism is an essential guide for anyone who takes a not-so-leisurely approach to leisure time.

Thailand is one of the world’s most popular travel destinations for many very good reasons: friendly people, warm climate, sandy beaches, clear sea, stunning landscape, fascinating culture, spicy food, colorful nightlife. The list goes on. Alone amongst Southeast Asian nations, Thailand escaped the yoke of colonialism. Ninety-five percent of the Thai people are Buddhist and have their own unique and usually easy-going attitude to life. Mai pen rai (never mind) is a favorite phrase. So is sanuk mai? (having fun?) Thailand is a great country to explore, from the mountains and hill tribes of the north, to the excitement of the capital of Bangkok, and the sun, sea, and sand of the south. With a portfolio of superb photographs, Thailand: A Travel Adventure gives the reader a taste of what to expect in this fabulous and ancient Asian kingdom.

Archiologist Professor vander helst, with his crew, starts a journey to find out the philosophers stone, he interacts with Greek mythological creatures, place, objects, magic etc. Witch Olga goes to Norse cosmos to awake fenrir, on the other hand sorcerrer noora travel to Egyptian Persian and Mesopotamian pantheon to arouse the sea monster leviathan, and the chronicler king freeman traverse under the earth to destroy the monster demogorgon.

In 1958, Flemming Nielsen and his older brother Aage left Denmark to begin a new life in Canada. Flemming was only seventeen, and he could not have guessed that his first job at the Canadian Broadcasting Corporation in Toronto would lead to a forty-year career in the entertainment and cultural fields. During that time he wore many different hats: clerk, technician, producer-director, TV program manager and interviewer, cinema owner, magazine publisher and film festival president. His business life was full of exciting people, exploits and challenges. He married Lorie Doucette in 1964, and three years later they moved to Calgary, Alberta, where their two daughters were born. They retired in 1998, sold their home, packed a minivan with lifes necessities and headed for Los Cabos at the southern tip of the Baja Peninsula. Flemming had never been to Mexico. Neither he nor Lorie could speak Spanish. They didnt know anyone, and they had no place to live, but they were prepared for whatever new adventures lay ahead. These recollections of an extraordinary life, lived to the full, have been assembled for the benefit of family, in Canada and in Europe, as well as for friends, acquaintances and anyone else who might like to know more.

The mountain gods were protective of Manaslu, a two-pronged peak in the Nepal Himalaya, and one of the world’s fourteen 8,000m peaks. Many years ago, a Japanese team tried to climb it, but the gods had sent an avalanche in their wake which destroyed a monastery and set the local people against them. When they returned the next year, they were met with sticks and stones, stripped naked and sent home with red cheeks. Mark Horrell and his two friends Mark and Ian shared a dream to climb an 8,000m peak, but it seemed the gods were against them too. They had made no fewer than eight attempts without success (though they had managed to return with their clothes on). With towering ice walls, monsoon rainstorms, arm-twisting crevasses and – most dangerous of all – welcoming teahouses ready to entrap them, would it be different this time?

Break out of your comfort zone and find a new adventure in this guide to some of the world’s most amazing experiences. From tracking gorillas in Uganda to cliff diving in Brazil, surfing a volcano in Nicaragua, or starting a tomato fight in Spain, this action-packed guide is bursting with inspiring ideas for trying the unfamiliar, taking risks, or pursuing a new experience. Containing in-depth descriptions and logistical information for each activity, this handbook also features survival skill tips and an adventure kickstart guide. Ranging from death-defying stunts to easy and safe family vacations, Ultimate Book of Adventure has an escapade for everyone and welcomes travel junkies and armchair travelers along for the ride.