The Wedge

In this explosive investigation into the limits of endurance, journalist and New York Times bestselling author Scott Carney discovers how humans can wedge control over automatic physiological responses into the breaking point between stress and biology. We can reclaim our evolutionary destiny.

A six-step plan for driving a wedge between the competition and the customer For sales people, convincing a potential customer to choose them over the competition is no easy task, and especially when the competition already has the account. Finally, How to Get Your Competition Fired shows readers a proven system for breaking the relationship between the competition and the customer. Randy Schwantz's method, The Wedge(r), includes a six-step plan that drives a "wedge" between the competition and the customer. He shows how to reveal the competition's shortcomings without seeming to, letting prospects decide independently to dump their current provider, exclude other competitors and, finally, switch to the salesperson's product or service. Offering real tactics, not just theory, this is the only sales strategy that really works to break the relationship between customers and the competition and bring in more business, faster than ever. Randy Schwantz (Dallas, TX) is a leading authority and expert on the sales process. A highly successful sales professional, he is a nationally respected sales trainer, author, sales coach, consultant, and public speaker. Randy is President and CEO of The Wedge Group, whose clients include Fortune 500 companies as well as small businesses.

This is the only proven technique for separating prospective clients from your competitors and winning new business. Presents and discussses the Wedge sales strategy, which was developed by a winning sales consultant who has coached many hundreds of sales people. The book concentrates on a four-step process called Position, Leverage, Growth, and Scoreboard. Sales people must position their books of business for profitability and growth by over serving the top 20 percent of clients. They must leverage satisfied customers to gain referral prospects. They must accelerate sales growth by busting incumbent relationships. And they must track sales growth through a formal scoreboard. Written for individual sales persons by a well-known sales consultant, The Wedge discusses why traditional selling doesn't work, what sales people need to know to win, and the six steps of The Wedge sales process. Includes actual scripting aids and practical, situation-specific winning sales examples.

The highly readable story of Gordon Edgar's unlikely career as a cheesemonger at San Francisco's worker-owned Rainbow Grocery Cooperative.

Prophetic when first published, even more relevant now, Wedge is the classic, definitive story of the secret war America has waged against itself. Based on scores of interviews with former spies and thousands of declassified documents, Wedge reveals and re-creates -- battle by battle, bungle by bungle -- the epic clash that has made America uniquely vulnerable to its enemies. For more than six decades, the opposed and overlapping missions of the FBI and CIA -- and the rival personalities of cops and spies -- have caused fistfights and turf tangles, breakdowns and cover-ups, public scandals and tragic deaths. A grand panorama of dramatic episodes, peopled by picaresque secret agents from Ian Fleming to Oliver North, Wedge is both a journey and a warning. From Pearl Harbor, McCarthyism, and the plots to kill Castro through the JFK assassination, Watergate, and Iran Contra down to the Aldrich Ames affair, Robert Hanssen's treachery, and the hunt for Al Qaeda -- Wedge shows the price America has paid for its failure to resolve the conflict between law enforcement and intelligence. Gripping and authoritative -- and updated with an important new epilogue, carrying the action through to September 11, 2001 -- Wedge is the only book about the schism that has informed nearly every major blunder in American espionage.