The Wizard Of Op

A slightly inept wizard casts his spells which are demonstrated to us through the techniques of optical art.

In 1975, more than a decade into a career that would establish him as one of the most innovative children's book authors of his time, artist and illustrator Ed Emberley followed the gothic woodcuts of his previous book, Suppose You Met a Witch, with a complete left turn: the story of a prince turned into a frog, and the bumbling wizard whose spells take the form of dizzying optical illusions. Combining the bold graphic experimentation of the 1970s Op-Art movement with the charmingly irreverent storytelling for which Emberley is renowned, Wizard of Op is a visual odyssey like no other. Anthology is proud to reintroduce this little-known masterpiece from a wizard of children's literature.

One of the most beloved film musicals of all time, The Wizard of Oz represents an enduring family favorite and cultural classic. Yet there is much more to the story than meets the eye, and the MGM movie is just one of many ways in which it has been represented. In this lively and wide-ranging book, editors Danielle Birkett and Dominic McHugh bring together insights from eleven experts into the varied musical forms this great American myth has taken in the past century. Starting with the early adaptations of L. Frank Baum's story, the book also explores the writing, composition and reception of the MGM film, its importance in queer culture, stage adaptations of the movie, cult classic The Wiz, Stephen Schwartz's Broadway blockbuster Wicked, and the cultural afterlife of the iconic Arlen-Harburg songs. What emerges is a vivid overview of how music - on stage and screen - has been an essential part of the story's journey to become a centerpiece of American culture.

When Russel B. Nye and Martin Gardner teamed up to bring out a new edition of The Wonderful Wizard of Oz, theirs was the first critical analysis of L. Frank Baum American classic. The book opens with an essay by Nye, entitled "An Appreciation," which is an overview of Baum's creative and imaginative genius. Nye explores the reasons why earlier critics virtually ignored the Oz stories. Gardner, in his essay, "The Royal Historian of Oz," presents a brief biographical sketch, revealing little-known facts about this prolific writer. The volume also contains the complete, original text of the Wonderful Wizard of Oz, along with many original illustrations by artist W. W. Denslow.

`the finest writer in our field today′ - Journal of Marketing `the great heretic′ - Retrospectives in Marketing `the most devastating critic of the academic discipline of marketing ever likely to be encountered′ - Service Industries Journal `a jewel in the crown of the academic marketing establishment′ - Marketing Intelligence and Planning `remarkably entertaining′ - Public Library Journal `dazzling erudition′ - European Journal of Marketing `instant classic′ - Journal of Marketing Management · Has marketing moved from `new and improved′ to `as good as always′? · Is old the new `new′? Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser′s glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today′s retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so students, consultants and academics should seek to do likewise. History reveals that new ideas often come wrapped in old packaging. Marketing - the Retro Revolution unwraps this retro-package and, in doing so, offers radically new ideas for the future of the field.

Swartz reminds us in that various stage and screen dramatizations of Baum's story preceded and influenced the 1939 film. This richly illustrated book contains many rare photographs, film stills, sketches, theater programs, and movie advertisements from the different productions. Piecing together the Chicago and Broadway stage productions (1902-3) from contemporary reviews, surviving script pages, and published song lyrics, Swartz shows how Baum and his many collaborators worked to transform the book into a popular theatrical attraction -- often requiring significant alterations to the original story.

In this second edition of Orchestral “Pops” Music: A Handbook, Lucy Manning brings forward to the present her remarkable compendium of information about this form of orchestral music. Since the appearance of the first edition in 2008, this work has proven critical to successful “pops” concert programming. With changes in publishers and agents, the discontinuation of the publication of certain original material or, worst of all, presses going out of business, music directors, orchestra conductors, and professional instrumentalists face formidable challenges in tracking down accurate information about this vast repertoire. This revised handbook alleviates the time-consuming task of researching these changes by offering a list of works for orchestral “pops” concerts that is comprehensive, informative, and current. Manning’s emphasis on clarity and accuracy gives users an indispensable tool for gathering vital information on the style, instrumentation, and availability of the repertoire listed, as well as notes on its performance. The user-friendly appendices include expanded instrumentation choices, easy-to-find durations, and handy title cross-references. In addition to corrections and updates, this new edition of Orchestral “Pops” Music includes at least 1,000 new title listings. Orchestral “Pops” Music: A Handbook is the ideal tool for working conductors and orchestral librarians, as well as music program directors at colleges, conservatories, and orchestras.