Thinking Small

Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.

Winner of the Merle Curti Award in Intellectual History, Organization of American Historians Co-Winner of the Society for U.S. Intellectual History Book Award Thinking Small tells the story of how the United States sought to rescue the world from poverty through small-scale, community-based approaches. And it also sounds a warning: such strategies, now again in vogue, have been tried before, with often disastrous consequences. “Unfortunately, far from eliminating deprivation and attacking the social status quo, bottom-up community development projects often reinforced them...This is a history with real stakes. If that prior campaign’s record is as checkered as Thinking Small argues, then its intellectual descendants must do some serious rethinking... How might those in twenty-first-century development and anti-poverty work forge a better path? They can start by reading Thinking Small.” —Merlin Chowkwanyun, Boston Review “As the historian Daniel Immerwahr demonstrates brilliantly in Thinking Small, the history of development has seen constant experimentation with community-based and participatory approaches to economic and social improvement...Immerwahr’s account of these failures should give pause to those who insist that going small is always better than going big.” —Jamie Martin, The Nation

'Governments around the world are using behavioural insights to help people achieve their goals. This great new book shows how you can use the same tools in your own life. Go nudge yourself!'- Richard Thaler, winner of the 2017 Nobel Prize in Economics A simple and accessible plan for success, based on seven scientifically tested steps that really work. We're often told to dream big, the sky's the limit and that nothing is impossible. While it is undoubtedly good advice to set yourself goals that have the potential to make you and those around you healthier and happier, how to reach those goals is often less clear. From getting fit or securing a new job to becoming a better manager or parent, simply setting your mind to something will rarely get you where you want to be, and big plans can quickly become overwhelming, leaving us feeling as though we've failed. Most of us set goals with very good intentions, so why do our best-laid plans so often go awry? When we're so committed to making positive changes and fulfilling our ambition at the outset, is there a way of avoiding the common roadblocks that stand between our goals and us? Thankfully, the answer is yes - and it's much easier to achieve than you might think. Working inside the world's first Nudge Unit, Owain Service and Rory Gallagher know the huge impact that small changes and clear plans, based on a scientific understanding of human behaviour, can have from an individual to an international level. For the first time, Think Smalltakes these successful approaches and translates them into an easy, simple framework that has the potential to make a big difference to all our lives.

What Works in Development? brings together leading experts to address one of the most basic yet vexing issues in development: what do we really know about what works— and what doesn't—in fighting global poverty? The contributors, including many of the world's most respected economic development analysts, focus on the ongoing debate over which paths to development truly maximize results. Should we emphasize a big-picture approach—focusing on the role of institutions, macroeconomic policies, growth strategies, and other country-level factors? Or is a more grassroots approach the way to go, with the focus on particular microeconomic interventions such as conditional cash transfers, bed nets, and other microlevel improvements in service delivery on the ground? The book attempts to find a consensus on which approach is likely to be more effective. Contributors include Nana Ashraf (Harvard Business School), Abhijit Banerjee (MIT), Nancy Birdsall (Center for Global Development), Anne Case (Princeton University), Jessica Cohen (Brookings),William Easterly (NYU and Brookings),Alaka Halla (Innovations for Poverty Action), Ricardo Hausman (Harvard University), Simon Johnson (MIT), Peter Klenow (Stanford University), Michael Kremer (Harvard), Ross Levine (Brown University), Sendhil Mullainathan (Harvard), Ben Olken (MIT), Lant Pritchett (Harvard), Martin Ravallion (World Bank), Dani Rodrik (Harvard), Paul Romer (Stanford University), and DavidWeil (Brown).

What are you doing today to make your dream future come true? 'A rare self-help book that's actually informed by evidence. A host of perceptive, practical tips for getting out of your own way and making progress toward your career goals.' Adam Grant, bestselling author of Think Again and Originals 'A practical and accessible guide to using behavioural science in your career.' Caroline Criado Perez, author of Invisible Women ________________ We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small. Drawing on cutting-edge research from behavioural science, Dr Grace Lordan offers immediate actionable solutions and tips that will help you get closer to your dream future, every day. Focusing on six key areas - your time, goal planning, self-narratives, other people, your environment, and resilience - Dr Lordan reveals practical, science-backed hacks that will help you get ahead. Each chapter introduces us to behavioural science concepts like the 'halo effect', 'confirmation bias', 'affect heuristic' and the 'ostrich effect', to help you better understand yourself and others, so that you can get the most out of your career. Whether you fantasise about changing industry, landing that big promotion, writing a screenplay or setting up your own company, Think Big creates a clear pathway to the future you want now. Some of the things you'll learn include how to: · Overcome a fear of failure and throw yourself at opportunity · Craft the optimum environment for work and give yourself ample time for tasks · Rewrite self-narratives and tackle imposter syndrome · Watch out for other people's biases and stop them from holding you back Think Big provides a practical framework to keep you moving in the right direction towards any goal. It will help you get out of your own way and propel you on the path to success, transforming you from dreamer to doer!

You no longer have to be a neuroscientist to understand how your students absorb knowledge. This easy-to-comprehend guide pares down the vast field of neuroscience and covers the brain basics that affect your classroom the most—attention, memory, emotions, and stress. With a variety of simple brain-compatible strategies, you’ll see a measurable difference in your differentiated classrooms.

From the founders of the acclaimed Summit event series and community comes the story of their unconventional journey to business success and the hard lessons they learned along the way. “[Make No Small Plans] neatly crystallizes the teachings and takeaways—basic truths—from the past fifteen years of Summiteering.”—Forbes In 2008, with no event production experience and two college degrees between the four of them, Elliott Bisnow, Brett Leve, Jeff Rosenthal, and Jeremy Schwartz became business partners and set out to build a global events company. With passion and tenacity, they began cold calling as many inspiring company founders as they could and tried to convince them to attend their first event. In the beginning, only nineteen people said yes. Since then, they have grown Summit into a global community with events all over the world, hosting luminaries including Jeff Bezos, Richard Branson, Shonda Rhimes, Brené Brown, Kendrick Lamar, and Al Gore. In 2013, the Summit founders—with help from their behind-the-scenes co-founder and partner Ryan Begelman—acquired Powder Mountain, the largest ski resort in the United States, with a dream of building a mountaintop town of the future. In Make No Small Plans, they reveal the triumphs, mistakes, and cornerstone lessons from their journey, which began during the Great Recession and continues today. Alongside teachings from some of the most inspiring entrepreneurs of our time, the authors offer takeaways such as: • No idea should go unspoken. • Reputations are earned by the drop and lost by the bucket. • The road to success is always under construction. • Become a favor economy millionaire. Entertaining and empowering, Make No Small Plans shows that anyone can think big and—with a thirst for knowledge, a talented team, and a little humility—accomplish the impossible.