Thirty Seconds

In this tour de force, Arlen focuses on the people, extraordinary processes, and lunacies involved in the making of one thirty-second television cmmercial.

From the Publisher: Ted W. Lawson's classic Thirty Seconds Over Tokyo appears in an enhanced reprint edition for the sixtieth anniversary of the legendary Doolittle Raid on Japan. "One of the worst feelings about that time," Ted W. Lawson writes, "was that there was no tangible enemy. It was like being slugged with a single punch in a dark room, and having no way of knowing where to slug back." He added, "And, too, there was a helpless, filled-up, want-to-do-something feeling that [the Japanese] weren't coming -- that we'd have to go all the way over there to punch back and get even." Which is what "the Tokyo Raiders" did. Lawson gives a vivid eyewitness account of the unorthodox assignment that eighty-five intrepid volunteer airmen under the command of celebrated flier James H. Doolittle executed in April 1942. The plan called for sixteen B-25 twin-engine medium bombers of the Army Air Forces to take off from the aircraft carrier Hornet, bomb industrial targets in Japan, and land at airfields in China. While the raid came off flawlessly, completely surprising the enemy, bad weather, darkness, and a shortage of fuel caused by an early departure took a heavy toll on the raiders. For many, the escape from China proved a greater ordeal. This anniversary edition features a foreword by noted aviation writer Peter B. Mersky and an introduction by Mrs. Ellen R. Lawson, Ted Lawson's widow, as well as twice as many photographs as the original book, several published here for the first time.

Camera Ready by P.G. Kain is the first in the fresh new series, Go-See Chronicles, about girls involved in the cutthroat world of commercial castings!

In March 1983, as the world’s superpowers continued aggressively stockpiling nuclear weapons, President Ronald Reagan described his vision for a world no longer confronted with the concept of mutually assured destruction. A year later the Strategic Defense Initiative was established, followed soon after by the creation of the Strategic Defense Initiative Organization (SDIO). The SDIO was tasked with the development and coordination of missile technologies designed for the strategic defense against civilization’s most dangerous invention, one that carried with it the threat of nuclear destruction—intercontinental ballistic missiles. In The Last Thirty Seconds: A Brief History of the Evolution of Hit-to-Kill Technology, David K. Stumpf details the development of one of many possible solutions for ballistic missile defense commonly known as hit-to-kill. Hit-to-kill is a nonnuclear technique using kinetic energy, rather than explosives, to destroy reentry vehicles carrying chemical, biological, or nuclear warheads. It is the centerpiece of the United States’ current ballistic missile defense systems and has proven invaluable in the conflict between Ukraine and Russia as well as in the ongoing conflict with the Houthi rebels in the Red Sea. While much of the subject remains classified, this detailed study will be welcomed for its substantial references and the inclusion of newly declassified material.

It takes only a single, 30-second decision to change your work or personal life for the better. Getting to that point is what is more complex, and getting there depends on the decisions you make and the context you use to make those decisions.

When Peter took charge of the flight deck of the 777 and took off from Beijing airport, there was nothing to suggest that this trip would be anything other than a routine flight of the sort he had made so many times before. It was not until moments before landing that anything went wrong. Coming in to Heathrow Airport, the plane suffered inexplicable loss of power to both engines, and it was suddenly likely that the plane would plough into a built-up area outside the airport, with the loss of all lives on board. Peter tells us in graphic detail his thoughts and actions when he managed to help save the plane at the last moment thanks to a flash of inspiration that led him to change the position of the wing flaps, which appeared to gain the vehicle enough precious time to make it over the perimeter fence and land on the grass, short of the runway. For both Maria and Peter, their lives following the crash have resulted in experiences that they never would have expected to have happened. There isn't a handbook with rules to follow after a crash so the subsequent aftermath was laced with events that could have been handled better from all sides, which lead to Maria and Peter having to find strength inside them that they had never needed before. A little more than a year later, they have used these strengths to begin a new chapter in their lives; starting with leaving British Airways and celebrating a second chance to enjoy life. But there are still nights when they find themselves awake, crying about what could have happened on that fateful day.

The author tells about his part in the bombing of Tokyo on the Doolittle raid of April 18, 1942.

Learn how to get your listener’s attention, keep her interest, and make your point—all in thirty seconds! Milo Frank, America’s foremost business communications consultant, shows you how to focus your objectives, utilize the “hook” technique, use the secrets of TV and advertising writers, tell terrific anecdotes that make your point, shine in meetings and question-and-answer sessions, and more! These proven techniques give you the edge that successful people share—the art of communicating quickly, precisely, and powerfully!