Thirty Years Of Political Campaigning In Central And Eastern Europe

This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns.

This book tackles the 2014 European Parliamentary election as an event, phenomenon and process from an interdisciplinary but coherent perspective. This edited volume includes research by prestigious academics from the former communist countries in question, all of which have only recently become EU members. The contributors consider whether there is a crisis of Euroscepticism, or, for that matter, extremism of any kind in each country discussed. In doing so, the volume seeks to analyse the future of the European Union itself. It will appeal to scholars and graduate students interested in elections and voting behaviour, comparative European politics, and political communication.

This book provides a critical analysis of the politics of migration in Eastern Europe and an in-depth understanding of the role played by media and public discourse in shaping migration and migration policy. Ruxandra Trandafoiu looks at emigration, diaspora, return, kin-minority cross-border mobility, and immigration in Eastern Europe from cultural, social and political angles, tracing the evolution of migration policies across Eastern Europe through communication, public debate and political strategy. Trandafoiu investigates the extent to which these potential ‘models’ or policy practices can be comparable to those in Western European countries, or whether Eastern Europe can give rise to a migration ‘system’ that rivals the North American one. Each chapter bridges the link between policy and politics and makes a case for considering migration politics as fundamentally intertwined with media representation and public debate. Drawing on comparative case studies of countries including Bulgaria, Croatia, Estonia, Hungary, Poland, Romania, Slovakia and Ukraine, the book considers how migration is both managed and experienced from political, social and cultural viewpoints and from the perspectives of a range of actors including migrants, politicians, policymakers and journalists. This book will be key reading for advanced students and researchers of migration, media, international relations, and political communication.

Based on two international conferences at Princeton University and the Central European University, this is a handy guide to the problem of corruption in transition countries, with an important comparative content. Political Corruption in Transition is distinguished from similar publications by at least two features: by the quality of the carefully selected and edited essays ans by its original treatment. Instead of the usual preaching and excommunications, this Skeptic`s Handbook represents down-to-earth realism. Combines general issues with case studies and original research. The geographic coverage is wide, though it is ideas rather than a geography that drive the volume`s organization.

Casting light on the evolution of political marketing in Central and Eastern Europe, this book delivers an intriguing snapshot into both the sophistication of campaign strategies and the triumphs and trials facing democratic progress in this increasingly complex political landscape. Free elections, following the fall of the communist regimes in Central and Eastern Europe, brought the need to attract voters through election campaigns and therefore, races involving political marketing began, and electoral campaigns in CEE began to resemble those of Western democracies. Most political parties operating in the region became quickly accustomed to the new approach to politics and a broad range of political marketing tools and techniques. This edited volume focuses on political campaign professionalization in general (in Lithuania) and in TV spots (in Poland), and celebritization (in Croatia). The second part of the volume focuses on struggles of opposition in authoritarian regime (in Russia), whether Facebook can serve as an effective political marketing tool in an illiberal context (in Hungary), and the communication and campaigning of authoritarian presidents in a hybrid regime (in Serbia). All of them are recent case studies. The chapters in this volume were originally published as a special issue of the Journal of Political Marketing.

This book investigates how political parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliament election. Following a joint theoretical framework and method, the results of a content analysis of more than 14,000 Facebook posts are presented. Country specific chapters are followed by analyses of European parties Facebook campaigning, the spread of populism and the use of Facebook ads by the parties. The final chapter compares all countries showing that campaigns are more strongly shaped by the national than by the European political context. Facebook is used for campaigning as usual; parties inform and persuade but neglect the platforms mobilisation and particularly interactive affordances.

This handbook provides a general description of the different models of political finance regulations and analyses the relationship between party funding and effective democracy. The most important part of the book is an extensive matrix on political finance laws and regulations for about 100 countries. Public funding regulations, ceilings on campaign expenditure, bans on foreign donations and enforcing an agency are some of the issues covered in the study. Includes regional studies and discusses how political funding can affect women and men differently, and the delicate issue of monitoring, control and enforcement of political finance laws.

This book explores the varying ways in which political parties in Europe make arguably their most important decisions: the selection of their leaders. The choice shapes the representation of a party externally. It also influences the management of internal conflict, because there will always be some disagreement about the party’s direction. The rules of selection will naturally affect the outcome. Yet there is more to it than rules. Sometimes the process is open and fiercely contested. Sometimes the field of potential leaders is filtered even before the decision reaches the selectorate – the organ that, according to party statutes, formally makes the appointment. The selectorate might have only a single candidate to ratify, a so-called ‘coronation’. The book presents a framework for analysing both the formal and informal sides of leader selection, and hones the framework through its application in a series of case studies from nine European countries.