Toys Go To War

Filled with toys and propoganda that bring back memories of times past. Matthews offers a history of toys in WWII, plus chapters on the home front, punch and stock, box tops and dimes, scrapbook collectibles, plus a whole lot more. Dynamic war-era playthings for every toy collector and enthusiast. Includes a value guide.

This is the real toy story, an unprecedented behind-the-scenes journey through a world of influence, fantasy, and multimillion-dollar Hollywood deals, a world where the whims of children make millionaires and topple titans. This is also the story of an unusual man. Alan Hassenfeld, the chief executive officer of Hasbro, never intended to run a Fortune 500 company. A free spirit who dreamed of being a writer and exploring Asia, he was content to remain in the shadow of his older brother Stephen, a marketing genius who transformed a family firm established by immigrant Jews into powerhouse and Wall Street darling. Then tragedy struck. Stephen, and intensely private man, died of AIDS, a disease he had not acknowledged he had, even to his family. Alan Hassenfeld was named CEO, just as Hasbro was facing a daunting onslaught of challenges. Toy Wars is about Alan's struggle to balance the demands of the bottom line with his ideals about the kind of toys children deserve, as well as the ethical obligations of management. Wayne Miller, an award-winning journalist and novelist, was granted unprecedented access to Hasbro, the maker of G.I. Joe, Star Wars toys, Mr. Potato Head, Batman, Monopoly, Scrabble, Trivial Pursuit, and countless other favorites. For five years, he sat in on design sessions, marketing meetings, and focus groups, and interviewed employees in every part of the company. He witnessed a major corporate restructuring; crucial deal with Dreamworks SKG; a hostile takeover bid by archrival Mattel; the collapse of a $45 million virtual reality game; and the company makeover of G.I. Joe, Hasbro's flagship product and one of the most popular toys of all time. Toy Wars is filled with many colorful characters, including: Hollywood moguls Steven Spielberg and George Lucas, whose kid-friendly movies can translate into licensing gold for toymakers Mighty Morphin Power Rangers creator Haim Saban, who tapped into a popular Japanese TV series and made it a worldwide television and merchandising phenomenon Mattel CEO Jill Barad, the second-highest-paid woman in corporate America, who promotes and defends Barbie with the zeal of a religious crusader Hasbro executive Al Verrecchia, the loyal second in command who did not let friendship or tradition stand in the way of a dramatic restructuring Larry Bernstein, arguably the best toy salesman ever, a riotous raconteur whose divisional presidency crumbled when he was unable to meet Hasbro's profit goals Rich in family drama and written with sly wit, Toy Wars is a deeply compelling business story, a fascinating tour through a billion-dollar industry that exerts tremendous influence on the lives of children everywhere.

“Amazing . . . A must-have must-read bible for lovers of toy history and in particular toy soldiers. Absolutely glorious!” —Books Monthly Humans have made and collected toy soldiers from time immemorial. They amuse and comfort us, awaken our curiosity, turn aggressiveness into creativity. In The History of Toy Soldiers, Luigi Toiati, himself an avid collector and manufacturer of toy soldiers, conveys and shares the pleasure of collecting and playing with them. Far from a dry encyclopedia, it leads the reader through the fascinating evolution of the toy soldier from ancient times to the early twenty-first century. The author, as a sociologist with an interest in semiotics (the study of signs), offers truly original insights into why different types of toy soldiers were born in a given period and country, or why in a given size and material. The author’s writing is packed with factual detail about the different types of toy (and model) soldiers and their manufacturers, but also with anecdotes, nostalgia, wit and his enduring passion for the subject. Six hundred beautiful color photographs, many depicting the author’s own collection, complete this delightful book. “Toiati creatively delivers exhaustive details, captivating anecdotes and a sense of nostalgia that exudes the fundamental childhood joy of playing with toy soldiers combined with adult collectors’ wonderment at their charms.” —Toy Soldier & Model Figure “A book that will enter the annals of Toy Soldier collections as one of the best and most complete books on this topic.” —IPMS/USA “A great journey of exploration.” —Miniature Wargaming

Grade level: 1, 2, 3, 4, 5, 6, 7, e, p, i, t.

Pop Culture Goes to War, by Geoff Martin and Erin Steuter, explores the persistence of and opposition to militarism in American life. It provides a comprehensive overview of the role of toys, video games, music, television and movies in supporting contemporary militarism. Resistance to militarism is highlighted through the traditional mediums of music and movies, and increasingly through the arts, 'culture jamming,' and the satire of The Daily Show, The Onion, The Simpsons, The Colbert Report, and South Park.

From the #1 New York Times bestselling author of Restart, a story of telling truth from lies -- and finding out what being a hero really means. There are two things Trevor loves more than anything else: playing war-based video games and his great-grandfather Jacob, who is a true-blue, bona fide war hero. At the height of the war, Jacob helped liberate a small French village, and was given a hero's welcome upon his return to America.Now it's decades later, and Jacob wants to retrace the steps he took during the war -- from training to invasion to the village he is said to have saved. Trevor thinks this is the coolest idea ever. But as they get to the village, Trevor discovers there's more to the story than what he's heard his whole life, causing him to wonder about his great-grandfather's heroism, the truth about the battle he fought, and importance of genuine valor.

A collector's guide to toy soldiers, discussing all types of soldiers, including early solid figures, hollow-casts, plastic figures, and new metal models; looking at the major brands; and offering advice on collecting, care, and storage.

“A serious chronicle of war and a sympathetic—even moving—portrayal of the soldier’s hopeless stoicism. " — New York Times First published to little notice in 1977, Hitler Moves East is now widely regarded as a groundbreaking classic of modern photography. In this elegant, large-format limited edition, David Levinthal and Garry Trudeau’s seminal book is finally being presented at a scale that does full justice to their haunting vision of war. As the New York Times pointed out ten years after publication, “Levinthal’s war pictures are radically new," and indeed they were. Using cheap, molded plastic toy soldiers and tanks, art school classmates Trudeau and Levinthal conceived a fascinating new narrative form, a “paper movie,” at once deeply evocative and unabashedly fake. Combining selected archival materials with photographs of 1/35-scale toys placed in meticulously constructed miniature settings, the two artists conjured up an astonishing reimagining of World War II’s most epic campaign—the German invasion of the Soviet Union. Traveling precariously between fantasy and reality, Levinthal and Trudeau produced a work now recognized as both a sublime graphic manifesto and a powerful documentary of men at war. David Levinthal and Garry Trudeau began their collaboration on Hitler Moves East shortly after both had graduated from the Yale School of Art and Architecture in 1973. Levinthal has since published numerous book of photographs, including Modern Romance, The Wild West, and Mein Kampf. Trudeau is the Pulitzer Prize-winning creator of the long-running comic strip Doonesbury.