Traffic Summary

DISCLAIMER This book does not in any capacity mean to replace the original book but to serve as a vast summary of the original book. Summary of Traffic by Ben Smith: Genius, Rivalry,and Delusion in the Billion-Dollar Race to Go Viral IN THIS SUMMARIZED BOOK, YOU WILL GET: Chapter astute outline of the main contents. Fast & simple understanding of the content analysis. Exceptionally summarized content that you may skip in the original book Ben Smith's Traffic is the story of two online media rivals, Jonah Peretti of HuffPost and BuzzFeed and Nick Denton of Gawker Media, whose pursuit of attention at scale helped release the dark forces that would overtake the internet and American society. It explores one of the great ironies of our time: the internet, which was going to help the left remake the world in its image, has become the motive force of right populism. It is essential and enthralling reading to understand how we got here.

Summary of Traffic Secrets Digital marketing is still new. With all the new trends, services, and concepts, it seems to be staying that way for a while. Every social network is rolling out ad networks and introducing new features, retargeting is growing in popularity, and experts continue to pop up and endorse various tactics. Next year, or heck, next month, a slew of new experts, tactics, and networks will rise. So where does that leave us? Well, with a huge burden. Ever really try to keep up with digital marketing? It’s nearly impossible. If your job is to know the ins-and-outs of digital marketing and you love doing so, then you might be okay. But for everyone else out there, particularly the business owners with enough going on between work and personal life, there’s no chance. There’s just too much clutter to always know what’s valuable or a fad. Don’t get me wrong – us digital marketers have it tough also. We might live in this world, but that means it’s our job to make sense of it all. And if you don’t have a system to link all the tactics into, it becomes a huge headache. That’s why I tested out different concepts and mindsets when I approached digital marketing, leaving me with one central theory. We only need two things: a digital sales funnel and a strategy. We still need to invest endless hours discovering and testing the latest tools and tactics. But when we know that the tools and tactics have to fit into a funnel and strategy, we begin to understand how the whole machine works. It's how digital marketing changes from being a business expense into a business investment. When I discovered that I just need to focus on the funnel and strategy, I didn’t want to stop learning. Maybe in my position, I don’t have a choice to stop learning each day, assuming I want to stay as an expert. But the fact that it didn’t bother me anymore was a huge advantage. Sounds simple, doesn’t it? Just two things. And you already know what a sales funnel and strategy is, right? But don’t worry; we’re going to get much more in-depth than that as we go through this book. As you’ll see, this book isn’t about digital marketing tools and tactics. I frankly couldn’t care less whether you know how to code your own website, design beautiful graphics, or run detailed analytics. I just want you to know two things: digital sales funnels and strategy. When it comes time to get something technical done, you’ll find that you can hire help to take care of those high skill, technical, and creative jobs. And if you’re cash-strapped, don’t worry either. I can’t think of anything you’ll ever need that hasn’t been commoditized by the internet, making potentially extremely expensive initiatives affordable for the solopreneur. Here is a Preview of What You Will Get: ⁃ A Full Book Summary ⁃ An Analysis ⁃ Fun quizzes ⁃ Quiz Answers ⁃ Etc. Get a copy of this summary and learn about the book.

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels. The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting tra­ffic (or people) to find you. And that is a tragedy. Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools. It'll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It'll happen because we are crazy enough to risk everything to try and make that dream become a reality. To all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day. Waiting for people to come to you is not a strategy. Understanding exactly WHO your dream customer is, discovering where they're congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That's the big secret. Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell.