Translation And Norms

Whether the judgements translators of different language works make are normative and somehow wrapped up in societal values that change with time or social positioning is the subject of these contributions. Two main contributions from English and Israeli scholars are presented which argue that the concept of norms should be the primary analytical tool for understanding everything from the choices of words to regularly appearing patterns in writing. Seven brief responses and counter-responses follow. Also included are the transcripts of two debates on the topic. Distributed by Taylor and Francis. Annotation copyrighted by Book News, Inc., Portland, OR

Here is presented for the first time a methodology for the investigation of norms which operate in the field of audiovisual translation. Based on the findings of the polysystem approach to translation, the present work aims to demonstrate that it is possible to investigate audiovisual translation and the norms that operate in it in a systematic way. Human agents, (audiovisual) products, recipients, and the mode itself are thoroughly investigated and stratified under a lower, middle and upper level. Specific techniques for collecting and analysing data are suggested. The model is tentatively applied to the investigation of norms which seem to determine the choice between subtitling and revoicing children's TV programmes in Greece. However, one will soon notice that the same model could be applied for the investigation of audiovisual translation norms in any other country. But not only that: one will quickly realise that, with minute modifications, the same model can prove effective for the study of norms in other modes of written translation too. Therefore, this volume can be of a high interest not only to audiovisual translation scholars and practitioners, but to general translation scholars and students of translation proper as well.

A replacement of the author's well-known book on Translation Theory, In Search of a Theory of Translation (1980), this book makes a case for Descriptive Translation Studies as a scholarly activity as well as a branch of the discipline, having immediate consequences for issues of both a theoretical and applied nature. Methodological discussions are complemented by an assortment of case studies of various scopes and levels, with emphasis on the need to contextualize whatever one sets out to focus on.Part One deals with the position of descriptive studies within TS and justifies the author's choice to devote a whole book to the subject. Part Two gives a detailed rationale for descriptive studies in translation and serves as a framework for the case studies comprising Part Three. Concrete descriptive issues are here tackled within ever growing contexts of a higher level: texts and modes of translational behaviour — in the appropriate cultural setup; textual components — in texts, and through these texts, in cultural constellations. Part Four asks the question: What is knowledge accumulated through descriptive studies performed within one and the same framework likely to yield in terms of theory and practice?This is an excellent book for higher-level translation courses.

History tells us that translation plays a part in the development of all cultures. Historical cases also show us repeatedly that translated works which had real social and cultural impact often bear little resemblance to the idealized concept of a ‘good translation’. Since the perception and reception of translated works — as well as the translation norms which are established through contest and/or consensus — reflect the concerns, preferences and aspirations of their host cultures, they are never static or homogenous even within a given culture. This book is dedicated to exploring some of the factors in the interplay of culture and translation, with an emphasis on translation activities outside the Anglo-European tradition, particularly in China and Japan.

A critically acclaimed foundational text, Translation in Systems offers a comprehensive guide to the descriptive and systemic approaches which have shaped translation studies. Theo Hermans considers translation norms, equivalence, polysystems and social systems, covering a wide range of theorists in his discussion of the principles of translation studies. Reissued with a new foreword by Kathryn Batchelor, which updates the text for a new generation of readers, Translation in Systems endures partly on account of Hermans’s vivid and articulate writing style. The book covers the fundamental problems of translation norms, equivalence, polysystems and social systems, encompassing not only the work of Levý, Holmes, Even-Zohar, Toury, Lefevere, Lambert, Bassnett, D'hulst and others, but also giving special attention to contributions derived from Pierre Bourdieu and Niklas Luhmann. Hermans explains how contemporary descriptive approaches came about, what the basic ideas were, how those ideas have evolved over time, and offers a critique of these approaches. With practical questions of how to investigate translation (including problems of definition, description and assessment of readerships), this is essential reading for graduate students and researchers in translation studies and related areas.

Memes of Translation is a search for coherence in translation theory based on the notion of Memes: ideas that spread, develop and replicate, like genes. The author explores a wide range of ideas on translation, mapping the “meme pool” of translation theory with chapters on translation history, norms, strategies, assessment, ethics, and translator training. The aim of the book is to search for a perspective from which the immense variety of ideas about translation can be related. The unifying thread is the philosophy of Karl Popper. The book proposes the beginnings of a Popperian theory of translation, based on the fundamental concepts of norms, strategies, and values. A key idea is that a translation itself is a theory or hypothesis concerning the source text. This hypothesis is then subjected to testing, refinement, and perhaps even rejection, just like any other hypothesis.

This handbook is a comprehensive and up-to-date resource covering the booming field of Audiovisual Translation (AVT) and Media Accessibility (MA). Bringing together an international team of renowned scholars in the field of translation studies, the handbook surveys the state of the discipline, consolidates existing knowledge, explores avenues for future research and development, and also examines methodological and ethical concerns. This handbook will be a valuable resource for advanced undergraduate and postgraduate students, early-stage researchers but also experienced scholars working in translation studies, communication studies, media studies, linguistics, cultural studies and foreign language education.