Transnational Popular Psychology And The Global Self Help Industry

Self-help books aim to empower their readers and deliver happiness and personal fulfilment but do they really live up to this? This book offers a fresh perspective on self-help culture and popular psychology. Research on this subject matter has generally focused on the USA and the Global Northwest. In contrast, this book explores the production, circulation and consumption of self-help books from an innovative transnational perspective. Case studies on Trinidad, Mexico, the People's Republic of China, the UK and the USA explore the roles which self-help's therapeutic narratives of self and social relationships play in the contemporary world. In this context, the book questions the extent to which self-help fulfils its promise of individual autonomy and contentment. At the same time, it addresses debates about contemporary political change under transnational processes of cultural standardization.

This book builds a fresh perspective on therapeutic narratives of intimate life. Focusing on the question of how popular psychology organises everyday experiences of intimacy, its argument is grounded in qualitative research in Trinidad in the Anglophone Caribbean. Against the backdrop of Trinidad’s colonial and postcolonial history, the authors map the development of therapeutic institutions and popular therapeutic practices and explore how transnationally mobile, commercial forms of popular psychology, mostly originating in the Global North, have taken root in Trinidadian society through online social networks, self-help books, and other media. In this sense, the book adds to social research on the transnational spread of a digital attention economy and its participation in the proliferation of popular psychological discourse. Drawing on in-depth interviews with self-help readers, the book considers how popular psychology organises their everyday experiences of intimate life. It argues that the proliferation of self-help media contributes to the psychologisation of intimate relationships and obscures the social dimensions of intimacy in terms of gender, race, ethnicity, and other social structures and inequalities. At the same time, the book draws on anthropological arguments about the colonisation of consciousness in the Global South to interpret the insertion of transnationally mobile popular psychology into Trinidadian society. An innovative contribution to scholarship on therapeutic cultures, which explores the widely under-researched dissemination of popular psychology in the Global South, the book adds to a sociological understanding of the ways in which therapeutic narratives of self and intimate relationships come to be incorporated into everyday experience. As such, it will appeal to scholars of cultural studies, anthropology, and the sociology of gender, sexuality, families, and personal life.

In this book, Professor Ole Jacob Madsen analyses the implications of Scandinavia's current concern for the mental health problems of adolescents, said to be struggling in the face of increasing demands for achievement and success. It critically examines our understanding of this so-called “achievement generation”, questioning whether today’s youth are really worse off than previous generations and how we have come to believe that this is so. The author’s wide-ranging investigation draws on a large body of research, as well as considering socio-political, historical and regional factors that might be affecting the resilience and mental health among young people. It also provides original psycholinguistic studies of popular media concepts associated with these issues including: “the achievement generation”, “pathological perfection” and “the good girl syndrome”. Deconstructing Scandinavia’s “Achievement Generation” presents an engaging contribution to key debates around therapeutic culture and society in the 21st century. It will appeal to students and scholars of critical and social psychology, sociology, anthropology, philosophy; as well as to those working in education, social work and mental health.

The Routledge International Handbook of Global Therapeutic Cultures explores central lines of enquiry and seminal scholarship on therapeutic cultures, popular psychology, and the happiness industry. Bringing together studies of therapeutic cultures from sociology, anthropology, psychology, education, politics, law, history, social work, cultural studies, development studies, and American Indian studies, it adopts a consciously global focus, combining studies of the psychologisation of social life from across the world. Thematically organised, it offers historical accounts of the growing prominence of therapeutic discourses and practices in everyday life, before moving to consider the construction of self-identity in the context of the diffusion of therapeutic discourses in connection with the global spread of capitalism. With attention to the ways in which emotional language has brought new problematisations of the dichotomy between the normal and the pathological, as well as significant transformations of key institutions, such as work, family, education, and religion, it examines emergent trends in therapeutic culture and explores the manner in which the advent of new therapeutic technologies, the political interest in happiness, and the radical privatisation and financialisation of social life converge to remake self-identities and modes of everyday experience. Finally, the volume features the work of scholars who have foregrounded the historical and contemporary implication of psychotherapeutic practices in processes of globalisation and colonial and postcolonial modes of social organisation. Presenting agenda-setting research to encourage interdisciplinary and international dialogue and foster the development of a distinctive new field of social research, The Routledge International Handbook of Global Therapeutic Cultures will appeal to scholars across the social sciences with interests in the advance of therapeutic discourses and practices in an increasingly psychologised society.

Samuel Beckett as a guru for business executives? James Joyce as a guide to living a good life? The notion of notoriously experimental authors sharing a shelf with self-help books might seem far-fetched, yet a hidden history of rivalry, influence, and imitation links these two worlds. In The Self-Help Compulsion, Beth Blum reveals the profound entanglement of modern literature and commercial advice from the late nineteenth century to the present day. Blum explores popular reading practices in which people turn to literature in search of practical advice alongside modern writers’ rebukes of such instrumental purposes. As literary authors positioned themselves in opposition to people like Samuel Smiles and Dale Carnegie, readers turned to self-help for the promises of mobility, agency, and practical use that serious literature was reluctant to supply. Blum unearths a series of unlikely cases of the love-hate relationship between serious fiction and commercial advice, from Gustave Flaubert’s mockery of early DIY culture to Dear Abby’s cutting diagnoses of Nathanael West and from Virginia Woolf’s ambivalent polemics against self-improvement to the ways that contemporary global authors such as Mohsin Hamid and Tash Aw explicitly draw on the self-help genre. She also traces the self-help industry’s tendency to popularize, quote, and adapt literary wisdom and considers what it might have to teach today’s university. Offering a new history of self-help’s origins, appeal, and cultural and literary import around the world, this book reveals that self-help’s most valuable secrets are not about getting rich or winning friends but about how and why people read.

From The Hobbit to Harry Potter, how fantasy harnesses the cultural power of magic, medievalism, and childhood to re-enchant the modern world Why are so many people drawn to fantasy set in medieval, British-looking lands? This question has immediate significance for millions around the world: from fans of Lord of the Rings, Narnia, Harry Potter, and Game of Thrones to those who avoid fantasy because of the racist, sexist, and escapist tendencies they have found there. Drawing on the history and power of children’s fantasy literature, Re-Enchanted argues that magic, medievalism, and childhood hold the paradoxical ability to re-enchant modern life. Focusing on works by authors such as J. R. R. Tolkien, C. S. Lewis, Susan Cooper, Philip Pullman, J. K. Rowling, and Nnedi Okorafor, Re-Enchanted uncovers a new genealogy for medievalist fantasy—one that reveals the genre to be as important to the history of English studies and literary modernism as it is to shaping beliefs across geographies and generations. Maria Sachiko Cecire follows children’s fantasy as it transforms over the twentieth and twenty-first centuries—including the rise of diverse counternarratives and fantasy’s move into “high-brow” literary fiction. Grounded in a combination of archival scholarship and literary and cultural analysis, Re-Enchanted argues that medievalist fantasy has become a psychologized landscape for contemporary explorations of what it means to grow up, live well, and belong. The influential “Oxford School” of children’s fantasy connects to key issues throughout this book, from the legacies of empire and racial exclusion in children’s literature to what Christmas magic tells us about the roles of childhood and enchantment in Anglo-American culture. Re-Enchanted engages with critical debates around what constitutes high and low culture during moments of crisis in the humanities, political and affective uses of childhood and the mythological past, the anxieties of modernity, and the social impact of racially charged origin stories.

While globalization is often credited with the eradication of 'traditional' constraints tied to gender and caste, in reality the opening up of the Indian economy in the 1990s has led to a decline in freedom for many female, Dalit, and lower class Indians. This book explores the contraction of what it means to be free in post-liberalization India, examining how global capitalism has exacerbated existing inequalities based on traditional femininities and masculinities, while also creating new hierarchies. Freedom Inc. argues that post-1990s literature and culture frequently represents and reinforces the equation of free-market capitalism with individual freedom within the new 'idea of India.' However, many texts often also challenge this logic by pointing to more expansive horizons of autonomy for the gendered self. Through readings of texts as diverse as Dalit women's life-writing, pop fiction, realist novels, self-help, regional film, and Netflix TV shows, Mangharam investigates how notions like 'free trade,' 'entrepreneurship,' and 'self-help' are experienced, embodied, and challenged by disadvantaged peoples, and by women differently than men. In the process, Freedom Inc. explores how different literary forms illuminate alternative and buried pathways to fuller freedoms.

By focusing on quantitative and qualitative research in Rio de Janeiro and Buenos Aires, this book expands on the notion of "therapeutic culture." Usually considered a global phenomenon disseminated from North to South, and associated to "modern" forms of "psychologized" subjectivity, "therapeutic culture" has become a key notion to understanding contemporary culture. However, this path-breaking research, grounded in a bottom-up perspective that follows specific therapeutic narratives, shows that the concept of the "therapeutic" should be extended to encompass a diversity of practices, both "secular" and "religious," "modern" and "traditional," that are deemed as therapeutic by the actors involved, although they are overlooked as such by most of the current literature. Pentecostal and Afro-Brazilian religions as well as New Age practices coexist and interact with "conventional" therapeutic techniques such as Psychoanalysis, conforming complex and hybrid therapeutic networks associated to different (also hybrid) forms of subjectivity. Although the book draws upon two cases from the "Global South," its theoretical conclusions are applicable to the analysis of the realm of the therapeutic at large. The book is aimed at university students (both graduate and undergraduate) and at the general public interested in the notion of the therapeutic and, specifically, in Latin American culture.