Two Faces Of Digital Transformation

Focusing on so-far unresolved questions about this new horizon of modernity, Two Faces of Digital Transformation provides insights into technological advancements with business administrative applications and examines forthcoming implementation strategies from a range of perspectives.

Focusing on so-far unresolved questions about this new horizon of modernity, Two Faces of Digital Transformation provides insights into technological advancements with business administrative applications and examines forthcoming implementation strategies from a range of perspectives.

Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

Despite potentially tremendous benefits, small and medium-sized enterprises (SMEs) lag in the digital transformation. Emerging technologies, as diverse as they are, offer a range of applications for them to improve performance and overcome the size-related limitations they face in doing business. However, SMEs must be better prepared, and stakes are high. SMEs make the most of the industrial fabric in many countries and regions, they create jobs (most jobs sometimes) and are the cement of inclusive and sustainable societies.

This book aims to inform the non-IT specialist about the technological revolution that is taking place and, specifically, how the digital component of it is affecting our lives. It is hoped that this information will fill possible information gaps in readers’ mental model, enabling them to make better-informed decisions. This book can also be used as a textbook in a stand-alone introductory course to the digital revolution and its effects on society. The course could be used in both bachelor and master degree programs in business management, healthcare management, sociology, or any other non-IT programs. Chapter 1. This chapter, although the longest, is a brief review of the interactions between technology, economy, and politics. The subject is a much neglected one, and I believe that understanding of these interactions is vital for understanding the underlying causes of some of our most important pressing issues. The chapter discusses the interactions between technologies, economy, and politics, examining the effect of technologies on economic development and political ideologies. Chapter 2. This chapter deals with technological revolutions in general and the digital revolution in particular. I shall discuss the components of the digital economy. These being: knowledge, digitisation, virtualisation, molecularization, integration/internetworking, disintermediation, convergence, innovation, sharing economy, immediacy, and discordant. In addition, we shall examine the disruptors that are changing the face of competition in the marketplace. Chapter 3. This chapter deals with digital transformation, i.e., the process of using digital technology in all areas of business, changing the way the businesses operate and deliver value to their customers. We shall examine models for dealing with digital transformation. Chapter 4. We shall examine one of the most important developments of the 21st century, namely the advancements in Artificial Intelligence (AI). We shall look at how the human brain works and what is intelligence. We shall look at the artificial neural networks, machine learning, and deep learning. We shall also look at the deployment of AI in various fields such as healthcare, finance, Natural Language Processing (NPL), news media, and warfare. Chapter 5. This chapter deals with one of the most controversial and yet promising developments in finance and distributed secure databases, namely cryptocurrencies and blockchains. This subject is divided into two parts — the first part deals with the cryptocurrencies, and their viability as currencies. One of the most popular cryptocurrencies, the Bitcoin, will be examined in depth. The second part is somewhat technical and deals with the inner workings of the blockchains. As with cryptocurrencies, many see a bright future for the blockchains, especially in the form of smart contracts. Many believe that blockchains will be of great value in areas such as finance, handling contracts, healthcare and more. Blockchain promises to bring disintermediation to many industries and thereby reduce costs. Chapter 6. Technological revolutions tend to disrupt the lives of many middle-aged and older workers. New technologies give birth to new industries, destroying the old industries in the process. New technologies often require special skills that the old industry workers do not possess. The laid-off workers of the old industries can seldom find jobs in new industries since the new industries often rely on new technologies and skills that the old-industry workers do not possess. These workers need training, something that the prospective employers do not provide. Also, the new technologies, including AI, are automating many tasks, reducing the need for human workers. This chapter discusses the issue of automation and its effect on employment. Additionally, the type of jobs that are in danger of automation is discussed as well. Chapter 7. While chapter six discussed the employment situation, chapter seven considers the type of education required by the new industries. Also, the weaknesses of the existing educational system are considered, and alternative systems are proposed. Chapter 8. History tells us that whenever there has been a technological revolution, it has been accompanied by a shift in power, both nationally and internationally. The global shift of power has seldom been a peaceful affair. It often has resulted in major wars and global reorientation. This chapter discusses the possibility of the global shift of power. Currently, there are not that many countries or entities that can be considered as contenders. Of the three, Russia, European Union, and China, only one, China, is considered to have any chance of wresting power from the United States. The technological, economic and military power of China is compared and contrasted with the United States’.

"Digital age", "digital society", “digital civilization”: many expressions are used to describe the major cultural transformation of our contemporary societies. Digital Dictionary presents the multiple facets of this phenomenon, which was born of computers and continues to permeate all human activity as it progresses at a rapid pace. In this multidisciplinary work, experts, academics and practitioners invite us to discover the digital world from various technological and societal perspectives. In this book, citizens, trainers, political leaders or association members, students and users will find a base of knowledge that will allow them to update their understanding and become stakeholders in current societal changes.

Digital transformation has become more than a buzzword from the media since companies figured out the importance of rethinking business processes during global challenges. On its own, the term assumes integration of digital technology into all areas of a business, resulting in fundamental changes to how the company operates and delivers value to customers. Taking care of and choosing the optimal ICT tools is a constant struggle; the final decision may depend on the consultant’s experience. Including all business stakeholders in this process is a must. Creating innovative company culture, continuous learning, and developing new skills with flexible and open communication and willingness to experiment are a challenge. This complex, comprehensive approach can include implementing new systems, integrating existing systems, and using data analytics and artificial intelligence (AI) or machine learning to drive better outcomes. By adapting and exploiting digital technology in new ways, businesses can gain better and more detailed customer experiences and build stronger relationships with their clients. In addition, digital transformation can help organizations to be more agile and responsive, which can lead to less time needed for different processes or the ability to adapt quickly to changing conditions. In a time when change is the only constant – and it is hitting us every day not to forget about that – it is essential to think about digital transformation constantly. Technology improvement, availability, and scalability give us no room for excuses for not using them. Who can say that we are not living in dynamic and exciting times? The Authors have taken their 20 years of practical experience and put it into this handbook, in which many cases can be found where not every time is a success story. This book is prepared to provide some insights, give you a fresh overview of what such change can enable, and set up an environment for new technology that will arrive shortly.

Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli from the International Black Sea University, Georgia, is a comprehensive guide that addresses the critical challenge of transforming healthcare marketing strategies in the dynamic landscape of the digital era. With innovative technologies like artificial intelligence, augmented reality, blockchain, and mobile applications reshaping the healthcare industry, this book offers practical insights and innovative methodologies to create a consumer-centric health culture. Healthcare professionals, policymakers, and marketers will find valuable guidance in bridging the gap between technology and marketing, enabling them to thrive in this ever-evolving landscape. Through its exploration of historical developments, the status, and the evolution of needs and demands in healthcare markets, the book equips readers with the tools they need to navigate the complexities of modern healthcare marketing. It covers essential topics such as patient segmentation, customer relationship management, and the integration of virtual and augmented reality in healthcare marketing and sales. By providing real-world examples and empirical research findings, Modern Healthcare Marketing in the Digital Era serves as a practical roadmap for transforming healthcare services, fostering patient-clinic partnerships, and enhancing health literacy through effective marketing efforts. With its valuable insights, this book is a vital resource for students, educators, healthcare professionals, policymakers, and researchers, empowering them to embrace digital innovations and cultivate a consumer-centric health culture for superior patient care and satisfaction.