Uncloned Marketing

BEFORE AN OFFER CAN BE PROFITABLE, IT HAS TO BE MARKETABLE.Your company can create the most innovative, jaw-dropping product or service ever seen. But if your offer is buried beneath the mass of marketing messages bombarding consumers every minute of every day, it will never make the money it should. So what's a business owner to do? When it comes to marketing, there is one solution. Figure out what's never been done, put a strategy to it-and do it. From establishing a bulletproof brand that audiences love and believe in to planning your big launch, UnCloned Marketing delivers a comprehensive blueprint for creating cash-generating marketing campaigns. In her fourth book, Marketing and Launch Strategist Audria Richmond reveals the exact proven framework that her marketing firm uses to disrupt industries and drive sales.Complete with kick-butt advice, repeatable, step-by-step strategies and proven case studies from popular brands, this book will help you to master marketing like the pros. Whether it's just you and a laptop or you're running a large team, by the end of this book you'll know exactly how to:Establish yourself as an authority Create offers your audience can't wait to buy Structure and launch an out-of-the-box marketing campaign from start to finishWow new clients and customers after the sale to position them for their next purchase Hold on to your analytics. Your marketing game just completely changed.

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Being Liked Has No Place Here What if you could live in a world where you could do what you wanted to do, say what you wanted to say, and be who you wanted to be? What if you could finally release all of those broad, bold ideas that you've tucked away into the atmosphere? What if, from the tip of your Unconventional head to the bottoms of your Unrestrained feet you could just be free--to live, to love, to breathe? And what if you could do it all without the gripping fear of not fitting in, with anyone, anywhere? Welcome to that UnCloned Life. Beyond a book or brand, UnCloned Life is a state of being. It is a shift in mindset, an eclectic space where acceptance is granted at the door. Here, there is no such thing as a weird person or a crazy idea. UnCloned Life is the essence of freedom, expression, and humanity. Here, we just live--however we damn well please. UnCloned Life: Seven Epic (Un)Rules for Owning Your Shit is a powerful manifesto for anyone who has ever felt excluded from the cool kids club. It's a rallying call to the geeky, the quirky, and the quiet, questionable genius, beckoning them to come out from the shadows of self-consciousness and into the bright, beautiful light of I-don't-give-a--(Well, you know what we mean). By the end of this book, you will: Embrace the truth of who you really are. Release your reservations and inhibitions. Redefine the notion of normal and stop tiptoeing around failure. Shake the spirit of conformity and find the courage to just be.

Your Name is Worth Millions If you've ever wondered why the expert-next-door is getting the cash and the clients while you secretly hate from the sidelines, this is the book for you. Imagine that moment when the phone rings with the opportunity of a lifetime. Whether it's your first big client, that incredible book deal with a major publisher, or a speaking engagement at a conference in your city, your ducks need to be in a row long before the dollars show up on your doorstep. You want the visibility and the profits that come with it but are you really playing at a level that sets you up for the spotlight? In this much-anticipated book, Personal Branding and Marketing Genius Audria Richmond cracks the code to building a brand one doable and deliberate step at a time. From creating an authentic personal brand to landing the right media opportunities, Audria's transparent, in-your-face-and-in-your-bank-account approach will help you to: Develop ferocious confidence and show up on the business scene like a boss. Identify the people who need your services and demand the premium rates you deserve. Understand the 7 Phases of a Profitable Personal Brand and how to leverage each of them to become the must-meet expert in your industry. By the end of ARE YOU READY FOR THE YES?, you ll finally get out there and make some noise and make some real money at the same damn time.

UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create a relationship with your customers, and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself. UnMarketing includes the latest information on: Idea Creation, Viral Marketing and Video, Marketing to Millennials, Authenticity, Transparency and Immediacy, Ethics and Affiliates, Social Media Platforming, UnPodcasting, Word of Mouth, Customer Service, Consumer Advocacy and Leadership. With examples of what to do, and what not to do, from small business right up to worldwide corporations in areas such as real estate, travel, service, retail, and B2B.

Unfiltered Marketing's big ideas apply to business strategy, marketing, and the future of the brand/consumer relationship. It is a playbook for managers and for anyone interested in the ever-changing interaction between technology and culture. “Denny and Leinberger capture the profound truths and deep realities of leading and marketing in a rapidly evolving world of digital platforms.” —Blake Irving, former CEO of GoDaddy You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing. Drawing on four years of global research, authors Denny and Leinberger have developed a comprehensive five-step process for successfully rehumanizing the digital brand experience and gaining customer loyalty. To follow it, companies must understand that consumers are (1) seeking control in an out-of-control world; and executives must rework their brand to be (2) unscripted, (3) in-process, and (4) in-context, in order to master (5) heroic credibility (brands standing by their philosophy and values). Abiding by these rules, businesses follow in the successful footsteps of brands like Patagonia, T-Mobile, adidas, GoDaddy, and others.

Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.

Arguing that contemporary celebrity authors like Zadie Smith, Ian McEwan, Martin Amis, Kazuo Ishiguro, Salman Rushdie, Eimear McBride and Anna Burns position their work and public personae within a received modernist canon to claim and monetize its cultural capital in the lucrative market for literary fiction, this book also shows how the corporate conditions of marketing and branding have redefined older models of literary influence and innovation. It contributes to a growing body of criticism focused on contemporary literature as a field in which the formal and stylistic experimentation that came to define a canon of early 20th-century modernism has been renewed, contested, and revised. Other critics have celebrated these renewals, variously arguing that contemporary literature picks up on modernism's unfinished aesthetic revolutions in ways that have expanded the imaginative possibilities for fiction and revived questions of literary autonomy in the wake of postmodern nihilism. While this is a compelling thesis, and one that rightly questions an artificial and problematic periodization that still lingers in academic criticism, those approaches generally fail to address the material conditions that structure literary production and the generation of cultural capital, whether in the historical development of modernism or its contemporary permutations. This book addresses this absence by proposing a materialist history of modernism's afterlives.