United We Play

Most executives know their company's values and brand message, but often they fail to make sure that everyone else knows them too. The result? A weak brand that conveys different messages inside the company--and out in the marketplace. United We Brand offers a hands-on action plan for building a cohesive brand strategy from the ground up. Drawing from two decades of experience creating brand identities for companies including Dell, Cisco, and Kia Motors, Mike Moser provides a proven template for transforming disparate, "fuzzy" brand information into a concrete guidepost for making day-to-day branding decisions. Called the "Brand Roadmap," this valuable tool enables organizations of all sizes and kinds to leverage insights and strategies once only available through big-gun consulting and ad agencies. Step by step, it guides readers through the four key components of brand strategy: identifying core values, creating a focused brand message, developing a distinctive brand personality, and choosing a consistent set of brand icons. Filled with vivid case examples and practical worksheets, United We Brand is essential for anyone involved in charting a company's distinctive path to success. Winner of five Clio Awards and two Cannes Lions.

Segments of society are drawing upon their faith and spirituality to develop strategies to mend social relationships and fragmented communities. The Contemporary Perspectives on Spirituality in Education book series will feature volumes geared towards understanding and exploring the role of spirituality in addressing challenge, conflict, and marginalization within education in the U.S. and internationally.

When Mickey beat the world's greatest supervillain and saved the city, he expected a lot of things. Fame, fortune, girls ... but he never expected to find himself targeted by a vicious mad scientist desperate to take over the world. Now, he, along with his new friends, will have to pull together if they want to fight off the clone army besieging his city. There's just one problem. To win the day, Mickey will have to use powers he didn't even know he had, infiltrate an underground base filled with bloodthirsty mutants, and defeat an indestructible enemy. It might be tough, but if there's one thing Mickey knows how to do, it's kick ass and get the girl. And he's already got the girls ... Please Note: This book contains a harem.

Dramatic, gripping, and moving, this sequel to the award-winning We All Fall Down will captivate readers. It’s September 12th, 2001, and New York City is at a standstill: somber, bleak and shocked in the aftermath of the World Trade Center attacks. Will knows he and his father are lucky to have escaped; others, like his best friend James’ father are still missing . . . and soon presumed to be dead. Poignant and dramatic, United We Stand is a young adult novel about heartache, self-discovery, and the power of friendship.

Lester Davis grew up and married Genevieve Holmes who later by the grace of the living God found their place in life. They moved from one small town to another small town. Lester Davis became coach in the mid-fifties when the schools in the south were segregated and continued his coaching after integration. He like many others felt the sting of a reluctant spirit that didn’t want to change. Nevertheless, he didn’t dwell on negative things too much. He pushed forward to victory, after victory with the united community to support his effects. United we stand... Divided we fall...All for one and one for all...F.I.G.H.T...fight! was the teams’ motto of the seventies, eighties, until nineteen ninety. The motto was all so fitting for some of the battles that were faced by the teams. Really and truly they were in a fight; some were simply to let us know we can win no matter how small. And we did, many times. Coach Davis lead his teams from 1956-1990 to many victories, over 783 winnings.

This volume studies high and late medieval material culture in a Pan-European context. The idea of ‘unity of culture’ in Medieval Latin Europe is well known in historical texts, especially when it concerns the so-called ‘Europe North of the Alps’. This book investigates the similarities and differences in material culture between areas, regions and political entities and opens the dialogue for a more interregional discussion. The editors acknowledge that there are numerous challenges in understanding the phenomenon the volume addresses, the fundamental one being defining (or even redefining) a common material culture of Europe. Important in determining this is greater appreciation of how objects reflect interactions between peoples, both local and foreign, which can be driven by a variety of factors, including trade, conflict and diplomacy etc. But just as important is observing the differences between ‘things’ across Europe, reflecting developments and transformations its cultural, social and economic history. These works are traditionally presented in isolation or at the local level, maybe even in very specialized tomes, as often it is thought their observation are not relevant to wider discourses. Conversely, what is clear, however, is that by interconnecting these seemingly introvert studies of specific artefact types or sites etc., readers can better appreciate the similarities and differences in material culture across Europe. This book is of interest to researchers in archaeology and material culture.

This book explores the ways adults make sense of their family lives in the midst of the complicated debates generated by politicians and social scientists. It finds that parents and siblings cultivate a family identity that both defines who they are and influences who they become.