Unleashing The Power Of Pr

Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.

Timely guidance for transforming IT into a strategic business partner Today's leaders are expected to reduce costs, increase productivity, drive innovation and help the business identify and pursue new business opportunities. Successful IT leaders will be the ones that become strategic business partners and decision influencers in their organizations. Unleashing the Power of IT describes in actionable detail, the new mindset, core skill set, and interpersonal tool set that are necessary for IT leaders to thrive in today's increasingly complex challenging business environment. Provides tangible, hard-hitting, real-world strategies, techniques and approaches that will immediately transform your IT workforce and culture Includes Top Ten lists of tips and techniques, proven frameworks and practical guidance to help you launch and sustain your IT culture change and professional development initiatives Addresses how to build a client-focused IT culture; move your organization from order takers to trusted business partners, market IT's value, lead change with confidence, manage projects and vendor relationships A special feature of this book includes a chapter profiling several world-class organizations that have implemented the principles in this book. Learn about the culture change challenges they overcame and benefit from their best practices and successes.

In this leadership memoir, take a step backstage at Cirque du Soleil. Vice Chairman Daniel Lamarre shares his experiences leading the awe-inspiring organization, and teaches readers what it takes for anyone, regardless of position or industry, to embrace the value of creative leadership. Without creativity, there is no business. At the core of Cirque du Soleil’s lavish, multi-million-dollar productions is Vice Chairman Daniel Lamarre, who has mastered the ability to bring business and creativity together across multiple languages and cultures in a way that has never been seen before. The secrets he shares in Balancing Acts are rooted in tremendous faith in your own creative skills, even if you are convinced you have none, and those of the sharpest minds within your organization. In this book, Daniel shares the untold stories behind Cirques biggest shows, including Beatles Love, Michael Jackson One, the aquatic marvel, O, and many more. Through these tales of triumph and trials, he will teach you: How to shatter the perceived limitations standing in the way of your ability to think creatively and innovatively; When to step up and when to step back so that your team can create a masterpiece that doesn’t break the bank; How in using the methods Daniel has uncovered, modern companies with entrenched bureaucracies can bring creativity and business together to foster innovation; and How to use creative thinking to lead your organization to new heights. Whether you work for one of the most creative organizations on the planet like Cirque du Soleil, in a stuffy corporate job, or somewhere in between—Balancing Acts is filled with principles that can strengthen and accelerate any business on the planet.

This book will teach you about the intricacies and nuances of persuasion not from a regurgitated point of view but through the perspective of personal experience-through the lens of a father, a victim, a human being who happens to be an astute observer of life.

"Manifestation Mastery: Unleashing the Power Within" is an enlightening journey into the depths of conscious creation, offering readers a comprehensive roadmap to unlock their innate potential and manifest their deepest desires. Through this transformative guide, readers will embark on a soul-stirring exploration of the interconnectedness between mind, body, and the boundless universe, discovering the profound influence they hold over their own reality. This expansive volume delves into the art and science of manifestation, providing readers with practical tools, timeless wisdom, and empowering insights to harness the immense power within themselves. From understanding the fundamental principles of manifestation to mastering advanced techniques, each chapter offers illuminating guidance to help readers navigate their manifestation journey with clarity, confidence, and purpose. Readers will learn how to cultivate a mindset of abundance, set clear intentions, and align their thoughts, emotions, and actions with their deepest desires. Through visualization exercises, affirmations, and manifestation rituals, they will uncover the transformative potential of gratitude, belief, and inspired action in shaping their reality. Moreover, "Manifestation Mastery" explores the role of numerology, cosmic consciousness, and universal laws in the manifestation process, offering readers profound insights into the interconnected web of existence and their place within it. Through the manifestation numbers technique and cosmic alignment practices, readers will learn how to harness the energies of the universe to accelerate their manifestation efforts and unlock new levels of abundance, success, and fulfillment. Beyond individual transformation, this book invites readers to embrace their role as conscious creators in the collective evolution of humanity. By cultivating a deep sense of connection with the universe and contributing to the collective consciousness, readers will not only manifest their own dreams but also inspire positive change on a global scale. With its captivating prose, practical exercises, and profound wisdom, "Manifestation Mastery: Unleashing the Power Within" serves as a beacon of hope and empowerment for anyone seeking to manifest their highest potential and create a life of purpose, abundance, and joy. Embark on this transformative journey and awaken to the limitless possibilities that await when you dare to unleash the power within.

Unleashing the Power of Rubber Bands is an engaging and insightful look into the qualities, attributes, and practices that turn ordinary leaders into extraordinary ones. Nancy Ortberg's unique twist on vision casting; managing tensions; nurturing healthy conflict; motivating those around you; fostering creativity, passion, and trust is unlike anything you've ever read before! At times challenging, at times candid, but always inspiring, Unleashing the Power of Rubber Bands will bring out the best in even the most seasoned leaders.

Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables. You'll learn how to: create a strategic communications blueprint and style guide for your network keep content flowing automatically-and therefore remaining relevant use data on viewers and traffic to build a programming schedule legally acquire and repurpose content more accurately predict where the future of content will lead Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity"