Unpopular Culture

This collection includes eighteen essays that introduce the concept of unpopular culture and explore its critical possibilities and ramifications from a large variety of perspectives. Proposing a third term that operates beyond the dichotomy of high culture and mass culture and yet offers a fresh approach to both, these essays address a multitude of different topics that can all be classified as unpopular culture. From David Foster Wallace and Ernest Hemingway to Zane Grey and fan fiction, from Christian Rock and Country to Black Metal, from Steven Seagal to Genesis (Breyer) P-Orridge, from The Simpsons to The Real Housewives, from natural disasters to 9/11, from thesis hatements to professional sports, these essays find the unpopular across media and genres, and they analyze the politics and the aesthetics of an unpopular culture (and the unpopular in culture) that has not been duly recognized as such by the theories and methods of cultural studies.

In the last fifteen years or so, a wide community of artists working in a variety of western European nations have overturned the dominant traditions of comic book publishing as it has existed since the end of the Second World War. These artists reject both the traditional form and content of comic books (hardcover, full-colour 'albums' of humour or adventure stories, generally geared towards children), seeking instead to instil the medium with experimental and avant-garde tendencies commonly associated with the visual arts. Unpopular Culture addresses the transformation of the status of the comic book in Europe since 1990. Increasingly, comic book artists seek to render a traditionally degraded aspect of popular culture un-popular, transforming it through the adoption of values borrowed from the field of 'high art.' The first English-language book to explore these issues, Unpopular Culture represents a challenge to received histories of art and popular culture that downplay significant historical anomalies in favour of more conventional narratives. In tracing the efforts of a large number of artists to disrupt the hegemony of high culture, Bart Beaty raises important questions about cultural value and its place as an important structuring element in contemporary social processes.

John R. Weeks based his study on long-term observations made at the British Armstrong Bank in the UK. Not one person, from the CEOs to the junior clerks had anything good to say about its corporate culture, yet the way things were done never seemed to alter.

Money is the key to happiness. Work hard, play hard. Look out for number one. Popular culture is full of phrases like these, telling us the best way to live, the right things to buy, the right body shape to have, the right people to hang out with. These messages are everywhere we look, 24 hours a day. But what if there was another way to live? What if we chose to live differently: to stand against injustice, to live life for more than just ourselves, to dare to be unpopular? Guvna B is rebelling against the status quo, and he's calling you to join him. It's time to flip the script, to demonstrate another way to live, to find freedom in going against the grain. It's time for unpopular culture to take the stage.

Artists working in a variety of western European nations have overturned the dominant traditions of comic book publishing as it has existed since the end of the Second World War, seeking instead to instill the medium with experimental and avant-garde tendencies commonly associated with the visual arts. This book addresses this transformation.

Pop culture shapes our society and our lives. In this series, I'm exploring pop culture icons in an alternate reality that reflects our current society. I hope to help people see things from a new perspective, or at the very least, enjoy nostalgic feelings and a good laugh to brighten their day.

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Drawing on a wide range of examples from literature, comics, film, television and digital media, Nerd Ecology is the first substantial ecocritical study of nerd culture's engagement with environmental issues. Exploring such works as Star Trek, Tolkien's Lord of the Rings, The Matrix, Joss Whedon's Buffy the Vampire Slayer and Firefly, the fiction of Thomas Pynchon, The Hunger Games, and superhero comics such as Green Lantern and X-Men, Anthony Lioi maps out the development of nerd culture and its intersections with the most fundamental ecocritical themes. In this way Lioi finds in the narratives of unpopular culture - narratives in which marginalised individuals and communities unite to save the planet - the building blocks of a new environmental politics in tune with the concerns of contemporary ecocritical theory and practice.

Where legal theory, deviance and cultural studies collide, a whole new area of popular cultural studies has grown. This text provides an introduction to this field, covering such diverse areas as sport, the arts, popular music, heritage, tourism, youth culture, information technology and various mass media.