Upsold

The revolutionary battleship Dreadnought of 1906 brought together in one package the new technology of oil fired boilers and steam turbines, and all-big-gun armament; in doing so she rendered all other capital ships then afloat completely obsolete. Ten years later the V & W Class did to destroyers what the dreadnoughts had done to battleships; they set a completely new and higher standard of technology and were a cut above anything that had come before. They were, however, less revolutionary than evolutionary and in this new book John Henshaw takes the reader through all the developmental stages with a detailed history of the step-by-step lessons that were learnt, not all of which were fortuitous. In one package the Royal Navy finally acquired a hull that possessed not just good sea-keeping capability but one that was able to carry heavier armament without any adverse effects. Range and speed were commensurate with their size while the super-firing guns, fore and aft, could be deployed in all weathers for a four-gun broadside. The V & W design set the trend for all destroyer design for the next two decades and, indeed, the basic layout of destroyers stayed the same long beyond that. The formula of a raised foredeck and superfiring guns fore and aft continued in the Royal Navy until the Battle Class of 1944 and in the United States Navy until the Fletcher Class of 1943. That the V & Ws served on through World War II in various forms is a testament to the soundness of the basic concept, their adaptability and strength. The V stood for Venerable, because they certainly proved that, and W for Watershed, because they were truly a turning point in destroyer design. The narrative is superbly illustrated with forty-five detailed profile and deck plans, for which the author is so well known, of the principal early British destroyer types and illustrates all the V&Ws through to the end of World War II, including some conversions that were considered but never completed. The book also looks at the influence of the basic design on the destroyers of other navies. This new book, which will appeal both to naval historians and modelmakers, brings together under one cover a narrative that is comprehensive in its scope, well researched and elegantly supported with detailed line drawings and selected photographs for the period 1890–1945.

What do you want for yourself in the next five, ten years? Do your plans involve marriage, kids, a new job? These are the questions a real estate agent might ask in an attempt to unearth information they can employ to complete a sale, which as Upsold shows, often results in upselling. In this book, sociologist Max Besbris shows how agents successfully upsell, inducing buyers to spend more than their initially stated price ceilings. His research reveals how face-to-face interactions influence buyers’ ideas about which neighborhoods are desirable and which are less-worthy investments and how these preferences ultimately contribute to neighborhood inequality. ? Stratification defines cities in the contemporary United States. In an era marked by increasing income segregation, one of the main sources of this inequality is housing prices. A crucial part of wealth inequality, housing prices are also directly linked to the uneven distribution of resources across neighborhoods and to racial and ethnic segregation. Upsold shows how the interactions between real estate agents and buyers make or break neighborhood reputations and construct neighborhoods by price. Employing revealing ethnographic and quantitative housing data, Besbris outlines precisely how social influences come together during the sales process. In Upsold, we get a deep dive into the role that the interactions with sales agents play in buyers’ decision-making and how neighborhoods are differentiated, valorized, and deemed to be worthy of a certain price.

Marketing should be as simple as putting money into the marketing side of the machine and watching revenue spurt out the other side. But if your brand isn't what you'd like it to be, if your consumer's purchase cycle is complex or long lasting, or if your products and services don't lend themselves to being purchased online, you already know it's not that easy. Guy R. Powell, founder and president of ProRelevant, explores four critical dimensions that businesses must master to become best in class and stay best in class: - needs to be a machine. - needs to be agile. - needs to be prepared for the future. - must own the future. As marketing expands in complexity with more and more online and offline media choices, marketers must still deliver the highest revenue for the least cost with the highest level of certainty. Build the right measurement infrastructure and leverage the best information possible to profitably grow your business with Marketing Machine.

Author Dan Driscoll's passion has always been business with a focus on sales, which-in his opinion-determines success or failure in business. But when sales becomes your life, it can sometimes shift from an enjoyable living to one filled with anxiety and pressure. The Sales Burnout Survival Guide is designed to help you feel good about selling again. So much of life is work, and very few people understand what makes work rewarding. Dan has taken wisdom he has gained in the last twenty years of his sales experience and condensed it into an easy-to-ready manual. Sales knowledge is essential in all professions in today's ever-changing world, but it can be fun and rewarding as well. Dan can teach you the skills you need for sales in this new social environment. This guide to building a successful and positive career in sales demonstrates how gaining a few simple, learnable skills can protect your income and transform your work life.

From 1923 until May 1948, Palestine was under a British Mandate. Beginning in 1927, on the Eve of the tenth anniversary of the Balfour Declaration, Palestine began producing its own money. The coins and banknotes that were legal tender during these two decades are especially interesting both to collectors and historians. A brief history of Palestine up to 1948 and information on the Palestine Currency Board provide background information. Complete numismatic information is then presented for each coin and banknote. Also covered are the mysterious 1927 Holyland Token, counterfeit issues, and vignettes of the religious sites featured on banknotes. Appendices present the text of the British Mandate for Palestine, catalog numbering systems for Palestine coins and banknotes, and a checklist for collectors. (The text does not introduce a new numbering system.) Color and black and white illustrations bring these beautiful pieces of currency, many now rarities, to life.