Usa Network

The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities. Written by two leading practitioners responsible for work as famous as the BBC One hippos, the creation of a TV channel called Dave and the re-launch of Doctor Who, and featuring interviews with 50 leading industry experts from 8 countries, from HBO to ESPN, from DreamWorks to CANAL+, The TV Brand Builders combines practical advice and strategic insight with exclusive stories from the ratings front line. Online resources include a bonus chapter on TV channel design in a multi-screen world, plus a 'Student and Instructor's Manual' with chapter summaries.

Serial storytelling has the advantage of unlocking rather than simplifying the complexities of digital culture. With their worldbuilding potential, TV series open up new artistic horizons, particularly for the dystopian genre. Situated at the nexus of dystopia, complex TV, and a metamodern cultural logic, Dystopia on Demand: Technology, Digital Culture, and the Metamodern Quest in Complex Serial Dystopias offers readers novel insights into the dynamics of serial dystopias in the contemporary streaming landscape. Introducing the term 'complex serial dystopias' to describe series that allow audiences to engage with the dystopian premise from multiple angles, the book examines four Anglo-American series, including Black Mirror, Mr. Robot, Westworld, and Kiss Me First. The in-depth analyses trace the variety of ways in which these series offer critical reflections on the human-technology entanglement in digital culture.

Explains conglomeration and regulation in the film and television industries, covering its history as well as the contemporary scene. Useful as a supplement for a variety of media courses, this text includes synopses of key media regulations and policies, discussion questions, a glossary, and entertaining boxed features.

In this book, Lowery A. Woodall III explores the ways that diverse populations are portrayed, stereotyped, and sometimes villainized in the WWE’s colorful and dramatic programming. Each chapter examines the surprisingly complex and multilayered representation of marginalized populations throughout the modern history of the WWE under the leadership of Vincent K. McMahon. Through weekly shows like Raw and SmackDown, pay-per-view spectaculars like WrestleMania, and a vast library of wrestling-related material on their streaming platform, Woodall argues that the WWE and McMahon have created calculated and carefully curated representations of diversity that are viewed by millions of fans worldwide. What effects do those representations have on the men, women, and children who consume WWE content? How are wrestlers and performers impacted by their on-screen portrayals? This book explores these questions and demonstrates that when representations are inaccurate or problematic, more than just kayfabe is in danger of being broken. Scholars of professional wrestling studies, media studies, and communication studies will find this book of particular interest.

Please note this is a Short Discount publication. Access both contact and company information on all 4950 European manufacturers, distributors and agents for 550 electronics components and sub–assembly product classifications throughout West and East Europe in one comprehensive Volume. Applications: • Sourcing of specific product types through local distributors or manufacturers • Location of new regional channels of distribution or identification of new European business partners • Competitor tracking • Sales lead generation Entries include: • Key names executives • Full address, telephone and fax details • Size indications including number of employees • Products • Manufacturers represented and agency status

With this new Guide created for the many job seekers drawn to the glamorous and exciting world of media and entertainment.